ISCAP - Gestão - Comunicações em eventos científicos
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- Accounting education in an action-based learning environment: lessons learnedPublication . Silva, Paulino; Freitas Santos, José; Vieira, IsabelIn the context of the Bologna Declaration a change is taking place in the teaching/learning paradigm. From teaching-centered education, which emphasizes the acquisition and transmission of knowledge, we now speak of learning-centered education, which is more demanding for students. This paradigm promotes a continuum of lifelong learning, where the individual needs to be able to handle knowledge, to select what is appropriate for a particular context, to learn permanently and to understand how to learn in new and rapidly changing situations. One attempt to face these challenges has been the experience of ISCAP regarding the teaching/learning of accounting in the course Managerial Simulation. This paper describes the process of teaching, learning and assessment in an action-based learning environment. After a brief general framework that focuses on education objectives, we report the strengths and limitations of this teaching/learning tool. We conclude with some lessons from the implementation of the project.
- Análise das determinantes à receptividade ao bluetooth marketing pelo consumidor português – um estudo empíricoPublication . Gonçalves, Paulo; Sá, Inês; Vilas-Boas, MadalenaWith the increasing technological innovation, the concept of marketing and its applications become more functional and wide. Today is visible the development of mobile marketing campaigns, ie marketing campaigns for mobile devices (mobile phones, smartphones, PDAs, tablets). Taking advantage of mobile devices services (bluetooth networks, Wi-Fi, WAP, SMS service, MMS) as a vehicle to approach and communicate with consumers, bluetooth technology is a potential way of mobile marketing to become increasingly less invasive to consumers. This study seeks to answer the question "what factors may motivate the Portuguese consumer to adopt the bluetooth marketing?". According to the literature review on the concept of mobile marketing, bluetooth marketing and consumer behaviour theories, we propose a conceptual model capable of investigating the relationships between the determinants of responsiveness to bluetooth marketing. The empirical study developed from a set of hypotheses and implementation of an online questionnaire to a sample of 755 respondents, demonstrated that there is a relationship between factors such as, technology ease of use, file exchanging and influence of peers, and the receptivity to bluetooth marketing. Also information value of mobile advertising messages, such as entertainment and personalization relates to responsiveness. The consumer’s perceived control over mobile promotional messages and the safety features of the technology, also showed a positive relationship with the receptivity to bluetooth marketing.
- Boas práticas de recrutamento e seleção: análise das unidades hoteleiras da região do norte de PortugalPublication . Rua, Orlando Lima; Carvalho, AbelEste estudo tem como objetivo fundamental compreender as boas práticas de recrutamento e seleção das unidades hoteleiras do Norte de Portugal. Adotando uma abordagem metodológica quantitativa, aplicamos como instrumento um questionário das melhores práticas de recrutamento e seleção às unidades hoteleiras da região. Os resultados obtidos sobre as práticas de recrutamento e seleção utilizadas permitem concluir que atualmente a maioria das unidades hoteleiras do Norte de Portugal são PME, não tem departamento de RH, a gestão dos RH é sobretudo assegurada pela gestão financeira ou administrativa. Por outro lado, não possuem recursos humanos especializados e realizam de forma insuficiente testes de emprego onde as pessoas têm de demonstrar as suas habilidades e competências. Contudo, os gestores hoteleiros têm a noção de que no futuro as boas práticas, neste domínio, deve evoluir no sentido de suprir esta significativa lacuna neste tipo de organizações.
- Businesses’ Role in the Fulfillment of the 2030 Agenda: A Bibliometric AnalysisPublication . Garrido-Ruso, María; Aibar-Guzmán, Beatriz; Monteiro, Albertina PaulaCompanies worldwide can play a fundamental role in the fulfillment of the 2030 Agenda.This paper aims to determine the scope of the existing literature about the role that organizationsplay in contributing to the advancement of Sustainable Development Goals (SDGs). A bibliometricanalysis is conducted considering the papers specifically focused on SDGs and businesses publishedfrom 2015 to 2021 in journals indexed in the Scopus database. The analysis shows that approximately80% of the studies on this topic have been published in the last three years. Moreover, only onejournal (Sustainability) has published more than the 50% of the publications on the subject. The finalsample is divided into 11 clusters that analyze different perspectives within the same research topic,and, in all these clusters, practically all of the papers have been published in the last two years, whichconfirms that this issue is increasing its presence in the academic world. This work extends theexisting research on the subject, taking into account the publications of the last year, so it is an updateon this “hot topic”. Moreover, it contributes to providing a reference frame of the state of the art ofthis research topic and can orientate researchers in the development of future studies.
- Counterfeiting and demographics: what factors influence the buying process of Portuguese consumers?Publication . Freitas Santos, José; Bernardino, Susana; Antunes, IsabelPurpose | Counterfeiting is a worldwide spread phenomenon with serious economic, social and political impacts on the society. The global illicit trade in goods comes first from China as producing and exporting country (80%) followed by countries such as Turkey, Singapore, United Arab Emirates and Hong Kong. This study intends to examine the demographic profile of consumers and compare this profile by region from consumers who admit to purchase counterfeit products in Portugal. Specifically, it aims to investigate whether demographic profile and region of purchasing are able to impact the decision factors that drive consumers to buy counterfeit products. Methodology/Approach | To attain the research purposes, a quantitative methodology was used. An online survey was conducted during July and August of 2022 to collect primary data on Portuguese consumers. The study included a total of 304 valid responses. Expected Results | The investigation reveals that a high proportion of consumers have been involved in some way in the purchase of counterfeit products, although consumers distinguish between counterfeit products that can be dangerous for its well-being (medicine) and vanity (clothes and shoes, perfume), and relatively risk-free (auto-parts, machinery) products. The study developed shows that the factors that influence the buying process of counterfeiting products in Portugal can be grouped into intangible (status, brand, design, exclusivity, fashion) and rational (price, perceived quality and personal satisfaction) factors. The findings suggest that only in one factor (price) and for age and education, the demographic characteristics seems to be dominant in the moment of buying counterfeit products. Finally, the analysis of the region of acquisition of the counterfeited goods shows no impact in the factors of acquisition of this type of products.
- Determinantes estratégicos do desempenho das exportações: o papel da vantagem competitivaPublication . Lima Rua, Orlando; França, AlexandraEste estudo tem como objetivo fundamental analisar o papel que a vantagem competitiva assume na relação da orientação empreendedora, dos recursos e das capacidades com o desempenho das exportações das pequenas e médias empresas portuguesas exportadoras da indústria do calçado. Adicionalmente esta investigação tem como objetivos específicos: 1) propor e testar um modelo que analise as relações existentes entre os referidos determinantes, a vantagem competitiva e o desempenho das exportações e 2) analisar de que forma a vantagem competitiva influencia a adoção de determinadas estratégias de internacionalização. Neste âmbito, procedemos à revisão da literatura das temáticas objeto de análise, para posteriormente, realizarmos um estudo empírico quantitativo, descritivo e exploratório. Assim, tendo em vista o alcance dos objetivos propostos, a abordagem metodológica basear-se-á na adoção da metodologia quantitativa para a prossecução do presente trabalho.
- Determining the receptivity to the bluetooth marketing by the portuguese consumerPublication . Sá, Inês; Gonçalves, Paulo; Vilas-Boas, MadalenaWith increasing technological innovation, the concept of marketing and its applications become more functional and wide. Today, we witness a steady growth in the development of mobile marketing campaigns, i.e., marketing campaigns targeting mobile devices (mobile phones, Smartphones, PDAs, tablets). Among the several mobile technologies available (Bluetooth networks, Wi-Fi, WAP, SMS service, MMS), Bluetooth seems to have the biggest potential for the least invasive consumer mobile marketing strategy. This study seeks to answer the question "what factors may motivate the Portuguese consumer to accept Bluetooth marketing?.“ We propose a conceptual model capable of investigating the relationships between the several responsiveness factors to Bluetooth marketing. The development of a set of hypotheses supported by an online questionnaire to a valid sample of 755 participants, demonstrates that there is a relationship between factors such as expanded knowledge of the technology, and Bluetooth marketing receptivity. Additionally, we find that the information value of mobile advertising messages, such as entertainment value and personalization, relates well to responsiveness. The ability to accept/dismiss promotional messages sent to mobile phones and other safety features also correlated well with Bluetooth marketing receptivity.
- Exploring Employee Experience: Millennial Human Resources Practitioners in the IT SectorPublication . Martins, Dora; Silva, Susana; Sousa, InêsThe labour market is going through a disruptive phase, characterised by changes in expectations about work. On the one hand, younger generations of employees value aspects such as purpose, personal development, and work-life balance, making these elements crucial to a positive experience at work. On the other hand, organisations recognise that employee satisfaction and well-being influence organisational success. Thus, the main objective of this study is to understand the employee experience of millennial human resources in the information technologies (IT) sector. As specific objectives, we intend to understand which (i) factors they consider influencing their personal and professional experience within organizations; (ii) organizational practices associated with the promotion of positive employee experience; (iii) organizational strategies adopted to promote a positive employee experience and, (iv) challenges linked with positive employee experience management. A qualitative research methodology was used to collect data, using a semi-structured interview with a group of 10 millennial human resources professionals joining the IT sector to answer the research question how is the experience of millennial human resources in the IT sector? The interviews were verbatim transcribed, and data were analysed according to thematic analysis procedures. Our findings show that human resources professionals belonging to the millennial generation express a greater interest in being part of organizations that offer a compensation and benefits system aligned with their performance, in addition to ensuring an effective work-life balance. Furthermore, they emphasize the influence of organizational behaviour on their job satisfaction, indicating that employee experience tends to be positive when the organization promotes a collaborative culture, fostering a work environment conducive to the development of strong interpersonal relationships, the creation of cohesive and dynamic teams, and a clear alignment between individual and organizational goals. Overall, the interviewees demonstrate satisfaction with their current employee experience, acknowledging that it meets their needs and interests comprehensively. Some conclusions for Human Resources Management are provided in the last part of the paper.
- Impacto das comunidades de consumidores no valor das marcasPublication . Lima, Ana; Dionísio, Pedro; Brito, CarlosThe act of consumption is a way to structure and give meaning to the world and the relationships established among people. During the transition from modernity, i.e., from modernity to postmodernity (Rajj, 1998), in a consumer culture (Slater, 1997), the products and their signal value and consumption assume a central role in creating meaning for individuals (Solomon, 1983; Fournier, 1998), thus affecting the differentiation and integration of individuals in the social world. Today consumers are dedicated to the consumption of experiences and feelings about brands, far beyond the functionality of the product. This promotes the consumption value of the bond and connection between consumers’ tastes, opinions and preferences. Thus, consumption in social and convivial contexts overlaps isolated and egocentric consumption. Given this new reality, blurring the differences between the materials products makes the concept of brand a key issue in the identification and differentiation. User groups and admirers of a brand that engage in joint activities to achieve collective goals and or to express mutual feelings, experiences and commitments are known as brand communities (Stokburger Sauer, 2010). They consume the symbolic meaning of products and not only the product features, and the image and the emotional connection is more important than functionality. In the social context of consumption of these communities should be studied both their interactions and the direct and indirect impact to organizations. It is intended to investigate and explain the interdependence between the concepts of brand community and brand value, with respect to the motivations for participation in the brand community, its characteristics and organic and ultimately the relationship with the cognitive dimensions of brand equity.
- Impactos das capacidades absorvidas no desempenho das exportações: estudo de caso das PME da indústria portuguesa do calçadoPublication . Rua, Orlando Lima; França, AlexandraO objetivo fundamental deste estudo é analisar o impacto das capacidades absortivas no desempenho das exportações. Para o efeito, partindo da revisão da literatura sobre as temáticas estudadas, realizamos uma investigação quantitativa, através de um inquérito por questionário enviado aos responsáveis pela exportação de empresas da indústria portuguesa do calçado associadas da Associação Portuguesa dos Industriais de Calçado, Componentes, Artigos em Pele e seus Sucedâneos (APICCAPS). Confirmamos o impacto positivo e significativo das capacidades absortivas no desempenho das emportações, sendo que as capacidades que mais contribuem para esse efeito são a exploração de conhecimento e a transformação de conhecimento.