ESHT - DTL - Comunicações em eventos científicos
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- Business tourism development in the fashion industryPublication . Mendes, Benedita; Liberato, Dália; Alén, Elisa; Liberato, PedroThe book features the first volume of the proceedings of the 10th International Conference of the International Association of Cultural and Digital Tourism (IACuDiT), with the theme “Recent Advancements in Tourism Business, Technology, and Social Sciences,” which was held from August 29 to 31, 2023, in Crete, Greece. It showcases the latest research on Tourism Business, Technology, and Social Sciences and presents a critical academic discourse on smart and sustainable practices in the tourism industry, stimulating future debates and advancing readers’ knowledge and understanding of this critical area of tourism business in the post-COVID-19 era. COVID-19 produced dramatic effects on the global economy, business activities, and people, with tourism being particularly affected. The book discusses the resulting digital transformation process in a range of areas, including its effect on the social sciences combined with special forms of tourism. This accelerated digitalization encourages the emergence of new digital products and services based on the principle of flexibility. The book focuses on the knowledge economy and smart destinations, as well as new modes of tourism management and development, and includes chapters on emerging technologies such as the Internet of Things, artificial intelligence, big data, and robotics in connection with various tourism practices.
- Dark tourism: proposta de roteirizaçãoPublication . Liberato, Dália; Liberato, Pedro; Alén, Elisa; Lopes, Maria CarlosO presente artigo pretende enfatizar a importância crescente da inovação na oferta de produtos turísticos ao nível do turismo cultural nas áreas urbanas. Nesta perspetiva, o Dark Tourism representa uma extensão do turismo cultural, numa abordagem inovadora. Os locais habitualmente associados ao Dark Tourism incluem campos de concentração, prisões inativas, casas de serial killers, cemitérios, e todos os outros locais que atendam aos padrões de morte, tragédia e sofrimento (Biran et al., 2011; Braithwaite & Lee, 2006. Dunkley et al., 2011; Kang et al., 2012; Luz, 2016, 2017; Podoshen, 2013; Podoshen et al., 2015; Stone & Sharpley, 2008, 2009; Pedra, 2012; Yan et al., 2016; e Zhang et al., 2016). Em Portugal existem alguns locais associados à prática do Dark Tourism, embora ainda não explorados de forma inovadora e integrados em redes internacionais mais amplas como as que propomos com a presente investigação, cujo principal objetivo é avaliar o potencial do Dark Tourism na cidade do Porto. Os objetivos parciais são: comprovar a existência de um nicho de mercado no Porto associado ao turismo sombrio; compreender se a cidade do Porto tem recursos turísticos e procura turística, capazes de desenvolver uma experiência turística no âmbito do Dark Tourism; e sensibilizar as Destination Management Organizations (DMO's) no Porto, para a oportunidade deste mercado. Os resultados obtidos a partir de questionários aplicados a visitantes/turistas permitem uma nova abordagem sobre o papel dos recursos turísticos na cidade, no âmbito do Dark Tourism. Esta investigação propõe, a partir dos resultados obtidos, a roteirização dos recursos existentes na cidade, integrados em redes internacionais, a partir da ideia de Sharpley e Stone (2009) que abordam o Dark Tourism como uma rota turística entre o lugar, a história e sua herança.
- Eurocity Chaves-Verín, cross-border tourism experience in the Iberian PeninsulaPublication . Liberato, Dália; Alén, Elisa; Búa, Pablo Rivera; Liberato, PedroThe Eurocity Chaves-Verín, as an European Grouping of Territorial Cooperation (EGTC), will be the central region to address in this work, focusing particularly on the issue of good practices taken into account in the existing cooperation link in these two cross-border regions, regarding the Thermal and Water Route Verín-Chaves-Vidago, as a leading proposal that fits and complements other offerings, creating competitiveness prospects for the destination, based on the quality offer, solely in endogenous resources, diversity of complementary tourism products, resulting in advantages for the stakeholders of the destination by extending the average stay and reducing seasonality. The results of the research show that the appreciation of the complementarity of the products made available to tourists, can effectively culminate in the increasing competitiveness of the destination, if the partnerships are valued and concretized, and if the stakeholders demonstrate openness regarding the proposals of the EGTC, concerning the valorisation, planning and promotion of tourism products arising from both regions.
- Fashion as an economic sustainability indicator in tourism destinations’ governance through business participationPublication . Liberato, Dália; Mendes, Benedita; Alén, Elisa; Liberato, PedroIn the tourism sector, the hosting of events has been playing an increasingly significant role in attracting visitors and differentiating between competing destinations. Events play an important role in a destination’s marketing strategy. There are several motivational typologies that induce the growth in the number of participants in fashion events, among them getting to know designers, brands, and new collections, as well as following the trends. Professional motivation is growing as a result of participation and collaboration in the organization of the event itself, or because they intend to get to know the work and stay updated on the strategies used by partner companies and competitors in the sector, representing the place and the moment where new trends are presented for the first time and the occasion where partnerships and commercial exchanges between production, commercialization, and consumption areas take place. The industry strategy for the involvement of all stakeholders in the organization of events associated with a large producing region will emphasize the international involvement of participants, the international competitiveness of the industry, and the tourism destination. It intends to stimulate the region in the perspective of an economically sustainable model and integrate a destination governance strategy associated with this industry. This research aims, through the application of questionnaires to participants of fashion events held in the city of Porto between the months of September 2019 and February 2020, to assess the degree of participation, motivation for participation, evaluation of the experience of participation in the event, and corresponding degree of satisfaction. The main results highlight that fashion events can add value to the city of Porto and are directly related to its image and personality as a city and its active, cultured, and cosmopolitan lifestyle.
- Fashion weeks as a driver of sustainable development in tourism destinations: the case of Portugal FashionPublication . Liberato, Pedro; Mendes, Benedita; Liberato, Dália; Alén, ElisaOver the last years, fashion events tourism has been increasing, namely through promotional events, in which designers and fashion companies present their new collections, attracting visitors that meet their needs of shopping experiences and attending fashion events. The objective of this research work is to identify the effects of the realization of a fashion week in the sustainable development of a city, as a tourism destination. On the empirical side, using a qualitative methodology, the research presents a case study that relates the Portugal Fashion event with the sustainable development of the city of Porto as a tourism destination. The main conclusions show that the Portugal Fashion adds value to Porto and contributes to the sustainable development of both the economic and socio-cultural perspectives. However, it is crucial that the several stakeholders of the city cooperate so that the benefits from this event are maximized.
- Generation Y: the competitiveness of the tourism sector based on digital technologyPublication . Liberato, Pedro; Liberato, Dália; Abreu, António; Alén, Elisa; Rocha, ÁlvaroIn this article we present the literature review on the influence of Generation Y on tourism and its relationship with the supply of hyper personalized products. Also seeks to reflect on the changes in tourism in the digitalization era. Also known as Generation Me, this generation are digital natives, multicultural, able to change, descendants of globalization, protagonists of selfies, preferring personalized products and tailored services, which is one of the market greatest challenges. They have more rational characteristics to consume. Regarding the tourism industry, the development of technology and the internet have been an asset. The adoption of information and communication technologies has led to changes in the way of communication with the individual or institutional clients and enables the adoption of innovative business models and electronic sales channels of tourism products. It is crucial the information about demand/tourists, tourist destinations, amenities, availability, pricing, geographic information and weather, supply and transport, information about companies, intermediaries and competitors; trends in the tourism market, prices, products and tourist packages, Marketing Organization of tourist destinations, trends in the industry, size and nature of tourism, as well as policies and development plans. The role of the ICT in tourism has become an essential tool in today’s world of quick information, especially on Generation’s Y options.
- A importância da tecnologia num destino turístico inteligente: o caso do PortoPublication . Liberato, Pedro; Alén, Elisa; Liberato, DáliaO presente trabalho pretende enfatizar a importância crescente das tecnologias de informação e comunicação nos destinos turísticos denominados inteligentes, na sua integração na atividade das empresas do setor, e ainda na sua interação com os visitantes/turistas. A cidade do Porto tem vindo a consolidar a sua posição como destino turístico inteligente, baseado na inovação, pela comunicação e interatividade com o visitante/turista, nos diferentes momentos da experiência turística. Foi aplicado um questionário a 423 turistas na cidade do Porto, com o objetivo de perceber a importância do uso das tecnologias de informação e comunicação durante a sua experiência turística, avaliar o acesso/disponibilização das TIC no destino e a sua importância na escolha do mesmo, deduzir se as aplicações e/ou informações disponíveis na internet são importantes e influenciam positivamente a experiência turística no Porto, isto é o seu grau de satisfação.
- LGBT tourism: the competitiveness of the tourism destinations based on digital technologyPublication . Liberato, Pedro; Liberato, Dália; Abreu, António; Alén, Elisa; Rocha, ÁlvaroIn this article, we present the literature review on the influence of LGBT consumers on tourism. Several authors demonstrate the clear relationship between countries progressive policies towards LGBT people and the economic benefits for their tourism sector, and the increasing social benefits as a result from the associated brand image of tolerance, inclusiveness and diversity. LGBTs are a community with a strong sense of identity, constantly sharing experiences and information and in constant virtual interaction, use all the available means of communication, especially the communication channels and online platforms, developed specifically for this community, such as online associations and forums, specialized websites and apps, and several social networks. Those responsible for marketing, tourism products and services, have been increasingly committed to reaching this target through the several online communication channels. Nonetheless, international publications point to the need for even more products and websites designed and directed to this type of customers. Information and communication technologies modifies the interaction with the individual or institutional clients and enables the adoption of innovative business models and electronic sales channels of tourism products. The role of the ICT in tourism has become an essential tool in today’s world of quick information, especially regarding LGBT tourist’s options.
- Literary routes as a successful tourist offer in PortoPublication . Ferreira, Ana; Alén, Elisa; Liberato, PedroNowadays tourist aspires to something differentiated, personalized, focused on quality, culture, and the environment. As this tourist is a more demanding one, it is crucial to provide an innovative offer bearing in mind that this type of tourist aspires to something more specific. This is exactly the case of literary tourists. By using a literary text to invite people to visit a city, which we may call "literary invitation", we intend to provide some real and material knowledge about the city, often in the form of a route to be travelled. Tourist itineraries immerse visitors in the plot of a narrative or in the historical era it refers to and therefore, enhances the experience of a cultural visit assuming an important political and economic significance in today’s tourism destinations. Besides enhancing cultural exchange and cross-border relations, tourists mobilize large economic resources that can promote the socio-economic development of the territories. This paper intends to present an analysis of the motivational attributes of literary routes in the perception of the tourist destination Porto based on information obtained from a sample of 272 tourists/visitors in the city during the summer of 2020. The analysis of the results allows us to state that they represent a reliable basis for tourist agents interested in reevaluating the essence of tourist activity in the city, in the context of literary resources and attractions, and these motivational factors may be incorporated into marketing strategies.
- Literary tourism: a cultural trip?Publication . Ferreira, Ana; Alén, Elisa; Liberato, Pedro; Liberato, DáliaIn this article, we intend to present literary tourism as a growing trend of cultural tourism. In fact, tourism and literature have a common element, the trip. Travelling, as an activity of making journeys, is an element of connection between different places and peoples and, therefore, it plays a crucial role in the tourism activity. Literature may be of great importance as it can make a place immortal, strengthening the growth of literary pilgrims, and satisfy the demands of cultural tourism. Literary tourism has several dimensions, being motivated by the interest concerning an author, in a literary creation or setting, or in the cultural heritage of a destination. This research concludes that it is important to understand visitor’s needs, and places linked to authors or literary creations must be used to promote destinations more proactively, having the support of local communities.
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