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| 4.68 MB | Adobe PDF |
Advisor(s)
Abstract(s)
In this article, we present the literature review on the influence of LGBT consumers on tourism. Several authors demonstrate the clear relationship between countries progressive policies towards LGBT people and the economic benefits for their tourism sector, and the increasing social benefits as a result from the associated brand image of tolerance, inclusiveness and diversity. LGBTs are a community with a strong sense of identity, constantly sharing experiences and information and in constant virtual interaction, use all the available means of communication, especially the communication channels and online platforms, developed specifically for this community, such as online associations and forums, specialized websites and apps, and several social networks. Those responsible for marketing, tourism products and services, have been increasingly committed to reaching this target through the several online communication channels. Nonetheless, international publications point to the need for even more products and websites designed and directed to this type of customers. Information and communication technologies modifies the interaction with the individual or institutional clients and enables the adoption of innovative business models and electronic sales channels of tourism products. The role of the ICT in tourism has become an essential tool in today’s world of quick information, especially regarding LGBT tourist’s options.
Description
Keywords
Information and communication technologies Internet Tourism E-tourism LGBT