ESHT - DTL - Comunicações em eventos científicos
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- MICE segment: challenges and opportunities to the tourism sectorPublication . Silva, Susana; Jardim, Catarina; Silva, Cândida; Martins, DoraBusiness and professional travel is one of the oldest forms of travel. Business tourism has grown exponentially in recent years and is seen as a huge opportunity for the sector. Specifically, MICE refer to Meetings, Incentives, Conferences, and Exhibitions that can be held to perform business tourism (Smagina, 2017). The Meetings refers to a number of events such as: daily meetings, annual meetings, or weekly meetings, which intended to add value through communication, celebrations or training activities, among others. Meetings can also vary in size. Meeting venues differ depending on participation and meeting style, ranging from formative meetings, lectures, seminars, workshops or panel discussions, presentations, or product launches (Swarbrooke & Horner, 2012). Meetings allow the ideals of organizations to be put into practice as well as communication processes between employees, customers, and other stakeholders (Davidson & Cope, 2003). Incentive trips are considered an important tool by organizations and have served as an introduction to human resource management theories, recognizing the work of employees, not in a monetary way, but in a tangible way (Swarbrooke & Horner, 2012). These trips have been used to motivate, recognize employees for their work and/or increase commitment between the organization and the employee (Pizam, 2005). Incentive trips, or corporate hospitality, have a more direct link with leisure tourism due to the strong recreational nature associated with them, in the sense of rewarding employees (Everard, 2010). The incentive market is made up of two sub-sectors: individual or group incentives. Group trips encourage team spirit and a sense of belonging with a large number of people, while individual trips focus essentially on the same objectives, but with a smaller number of people, usually up to 20 (Witt et al., 1992). These trips usually consist of an itinerary of accommodation, transportation, special events or other options that offer the participant a highly rewarding experience (Swarbrooke & Horner, 2012). As far as conferences are concerned, they comprise a wide range of professional events on a particular theme and organized with a formal structure. Conferences can be academic, commercial, or business or for another purpose, and can vary in terms of size and duration. The purpose of a conference is to address themes or issues which are then discussed, solutions identified, or advice given. A conference is an assembly that may involve discussion to establish facts and/or solve problems. Conferences have no connotation in terms of their periodicity and are usually held on a smaller scale than congresses (Sylla et al., 2015). This study aims to understand the future of MICE events in Hospitality and to comprehend what are the main challenges and opportunities to the sector with these events.
- Literary tourism: authenticity and memoryPublication . Ferreira, Ana; Oliveira, MartaThe concern with the authenticity of the tourist experience and the role of literary tourism as a proposal for the interpre-tation and enjoyment of the cultural heritage of a destination are subjects increasingly debated in tourism literature. Thegoal of this article is to contribute to this debate through a literature review focused on the role that literary tourism mayplay in the development of more original and differentiating tourism proposals which contribute to the disseminationand affirmation of the authenticity of the local heritage, preserving the memory of the past and, consequently, the localidentity. The aim was to develop a starting point for an exploratory research on the role that literary tourism plays in theenjoyment of authentic experiences between local communities, their history and tourists/visitors.
- Literary tourism: the new challenges facing the certified tourist guidePublication . Ferreira, Ana; Villares, MartaTourist Guides are one of the key players in the Travel Industry. Through their cultural knowledge and communication and relational skills, they can elevate tourists’ visits to a level of experience and knowledge. Literary tourism is a growing trend in tourism activity that demands new skills from the Tourist Guides. They are asked to be cultural facilitators/mediators and interpreters of the work and of the tourist site, contributing to the tourist experience, giving importance to the writer, his legacy, and the host community. In this way we consider that it is also in this type of tourism that the challenges faced by the tourist guide are felt. Based on these assumptions, this study aims to present the perception of the tourist guide on the impacts of literary tourism in their activity, namely identifying the needs for training and adaptation of the tourist guide to meet the needs of this product and contribute to the enhancement and promotion of literary heritage. The analysis of the results obtained from a questionnaire carried out to a significant sample of Tourist Guides allows us to state, as tourism players, that the Tourist Guides recognize the importance of the dissemination and promotion of literary tourism and are interested in expanding their knowledge and adapting their practises to meet the needs of this type of tourism.
- Accessible and inclusive tourism: The hotel industry in Porto – The InterContinental Porto, Palácio das CardosasPublication . Ferreira, Ana; Villares, MartaPorto is internationally renowned for its hospitality. A city that knows how to welcome, a tourist destination that excels in hospitality, according to the opinion of millions of tourists who visit us every year. Tourism, on its side, has become increasingly specialised to respond to a growing demand for unique, sustainable and accessible experiences for everyone. In recent years we have been faced with the demands of different and new markets. According to a study by Booking.com, 54% of travellers in 2023 will choose to travel as a family, with the aim of reuniting the various members. This multi-generational market is very challenging as it includes different age groups in the same group with different motivations and needs, needs that can be special. In addition, physical and mental disabilities are increasingly present, such as limited or reduced mobility, visual and/or hearing impairments, learning difficulties caused by long-term illnesses, in a general way, target public with specific needs to which the tourist offer must be adapted. These new demand requirements should therefore be considered a central point in the discussion of accessible and inclusive tourism. As the hotel industry is a fundamental pillar of tourism, there is an increasing need to rethink its approach in terms of offer.In this article we will present the Intercontinental Porto - Palácio das Cardosas Hotel as an example of this new way of looking at tourist services, making a significant contribution to affirming Porto as an accessible and inclusive destination.
- Visiting Porto through the eyes of Eugénio de AndradePublication . Ferreira, Ana; Villares, MartaEugénio de Andrade would have celebrated his 100th birthday on January 19 this year. To honour this greatest poet of the Portuguese language, we intend to show the importance of his literary production in publicising and promoting different Literary Tourism offers in Porto. In this paper, we seek to reflect on the opportunity to use the poetic text as a source of information for getting to know the territory. The main goal is to promote literary tourism in the city of Porto through reading, textual interpretation and exploration of places, resulting in a proposal for a literary route as a tourism product in the city of Porto, based on excerpts from the work “Porto, os sulcos do Olhar”. Firstly, we clarify the relevance of this research through our biblio graphical research. Next, we emphasise that the diversity of the offer is a fundamental asset for tourism development, given that the valorisation of a destination’s tourism depends largely on the diversity and authenticity of its products. The methodology followed will be based on a review of the available bibliography in order to help consolidate the idea that Eugénio de Andrade, one of the greatest contemporary Portuguese-language poets, gives us a vision of the city of Porto through his writing, which could be a decisive tool in affirming and promoting literary tourism in the city.
- Educational practice: the domain of Curricular Autonomy (DCA) at Fontes Pereira de Melo SchoolPublication . Ferreira, Ana; Villares, MartaThe present article revisits a discussion about the Curricular Autonomy Domain within the context of Portuguese education. Curricular Autonomy is a concept that essentially represents changes in methodology and assessment. One should question if it is a reachable practice and if schools are able to implement the necessary changes. In Portugal, the changes in education policies arose after the revision of the Basic Law of the educational system of 2009, especially through the (Decreto-Lei nº 55/2018 de 6 de julho. Diário da República nº 129 - Série I. Ministério da Educação, Lisboa), that “establishes the curriculum of basic and secondary educa tion and the guiding principles of learning assessment”. This document determines the implementation of the Curricular Autonomy Domain in schools, starting in the school year 2018–2019. However, its implementation has not been consensual, and four years later, its implementation and effectiveness in terms of learning are still questioned. Although all teachers recognize the major changes and the need to adapt teaching practices to a new generation of students, they are not always able to iden tify the best ways to meet the students’ demands in a global world where knowledge should be seen in an integrated perspective. The main goal of this work is to under stand to what extent students and teachers consider the development of teamwork projects’ determinant in the success of teaching, understanding the interdisciplinary approach as a key resource to appropriate knowledge. In fact, if interdisciplinarity is considered essential for the learning process, then project work can be an appealing tool for students, motivating them to research and questioning, essential conditions for successful learning. Thus, in a perspective of inclusion in education, we ask ourselves about the effect that the Domain of Curricular Autonomy may have on students’ learning, which activities are being introduced/implemented and what is the effectiveness/relevance that students and teachers attribute to these Domains of Curricular Autonomy (DCA). To carry out this study, a questionnaire was applied to teachers and another one to students from the 5th to 12th grade, from the elementary and secondary school Fontes Pereira de Melo, in Porto. The goal was to assess the effect that the proposed activities in the DCA have on learning and how the Domains of Curricular Autonomy are integrated in teaching practices. In order to enrich the study, one conducted a survey to understand the teachers’ position regarding the implementation of the DCA in their teaching practice.
- Citybranding: generation of brands in the cities of Mindelo and Praia, Cape VerdePublication . Rosa, Aguinaldo; Sousa, Bruno; Liberato, Pedro; Santos, José DuarteThe purpose of this manuscript is to analyze models for creating city brands and present a proposal for a conceptual model to influence the generation of city brands in valuing cities (specifically, with the context of the study in Cape Verde—Mindelo e Praia). As an exploratory study, it focuses on the creation of a citybranding from the analysis of several models previously presented, removing important points for the creation of a new model that proposes to point out the factors that make up the brand of a city as a product identity, product development, brand management, and brand building activities, in order to execute the creation of brands for the cities in question. It relates the influence of local identity to behavioral intentions in tourism on the part of residents and tourists. The result of this master’s project was to create brands within the scope of uniting the creative guidelines with the strengths identified in the research, establishing the necessary factors for the creation of a conceptual model (reflection on brand generation) so that it represented in a clear objective way what the city visually displays.
- Diversity in tourism demand and the revisiting of sustainable and pilgrimage destinations: an approach to the Ways of St. JamesPublication . Martins, Adriana; Sousa, Bruno; Liberato, Dália; Santos, José Duarte; Liberato, PedroThe way of Saint James is a pilgrimage to Santiago de Compostela that has seen great growth and tourist development in recent years. Allied to the marketing and tourism component, this pilgrimage is studied to understand what can still be done at the marketing level to promote the route and at the tourism level, as this is fundamental to support pilgrims, namely through sustainability, accommodation, and catering. In this sense, to design appropriate strategies for tourists and pilgrims, it is necessary to understand their motivations, experiences, and what makes them make this pilgrimage again, with revisiting being the focus of the study. In summary, evaluate the relationship between revisit intentions and motivations, satisfaction, and loyalty.
- Hospitality marketing strategies in urban eventsPublication . Liberato, Dália; Costa, Elga; Barradas, Isabel; Liberato, Pedro; Ribeiro, JoaquimThe global expansion of tourism has provided several benefits for local economies, since it is not only responsible for creating jobs in several areas but also plays a crucial role in the development of new infrastructures, which is reflected in an increase in the value and relevance of regions, namely by specializing in organizing events and creating attractions aimed at satisfying tourists’ needs and extending their stay. It is therefore important to understand what influence events can have on hospitality marketing. This research will focus on the cities of Lisbon and Oporto, due to the greater concentration of events there, in order to understand the influence of events on hotel marketing in the cities of Lisbon and Oporto, identifying strategies in terms of marketing, to capture and respond to the needs of participants in events; analyzing the existence of differences in the marketing strategies adopted by hotel units in the cities of Lisbon and Oporto, and ascertaining the relationship between hotel units and event organizers in event tourism. Finally, it will emphasize the adaptation of the hotel industry and the events industry to the ongoing challenges of COVID-19. The results gathered show that business events and sporting events are the most relevant for the hotel industry in these cities. In addition, in terms of strategies adopted in the case of events in the city, hoteliers attach great importance to price strategy, digital marketing strategy, and targeting segmentation to specific audiences. The relationship between hotel units and event organizers is highly valued, although it is still at an early stage, emphasizing the importance of safety communication actions.
- Network as a facilitator of sustainable tourism in territoriesPublication . Meneses, Daniela; Costa, Carlos; Ferreira, Fernanda A.; Eusébio, CelesteThe prospective sustainability of regions often hinges upon the interconnected networks comprising the tourism sector in numerous destinations. The presented research seeks to enhance our comprehension of how networks are applied within the realm of tourism, providing a roadmap for future investigations, and thereby advancing the implementation of tourism networks in different regions. By considering the Scopus database, which encompasses the largest repository of articles related to this subject matter, and adopting the PRISMA methodology, we identified and examined eighteen case studies for our study. The results of our analysis highlight the significant role that networks play in facilitating the adoption of sustainable practices, ultimately contributing to the potential of long-term sustainability for tourism destinations. However, our findings also underscore the existing gap in achieving comprehensive sustainability, indicating that there is still a considerable journey ahead for both private companies and public entities. Encouragement and support for practices that promote sustainable destinations remain essential components of this ongoing endeavour.