ESHT - DTL - Comunicações em eventos científicos
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- Accessibility in tourism: optimizing the tourism experience through social sustainability interpretationPublication . Liberato, Pedro; Liberato, Dália; Vieira, Ana; Mendes, Teresa; Barreira, Hugo; Rodrigues, CristinaAccessibility has become one of the main key issues in tourism today, as it determines the extent to which an individual can participate in the activities/experiences provided by the sector in each destination. It ensures that all products, services, and facilities will be developed for everyone to use and that all will benefit from them. This is reflected in the accessibility related to the absence of obstacles to the use of the tourism product still present in the infrastructures, public transport, information, technology, or communication services. The improvement in accessibility may ensure opportunities for access, safely and autonomously, to equipment, transport, spaces, and information, allowing most segments to participate in all activities of daily life in an independent, comfortable, safe, and without discrimination of any kind. This research establishes the objective of identifying the accessibility measures adopted in the cities of Braga and Guimarães, in the Northern Region of Portugal, through issues related to the specific training of employees, the use of new technologies as a competitive advantage, the concern with presenting information in various formats and the appropriate means of transport. For the collection and analysis of information, the qualitative method was selected, an exploratory descriptive study, based on semi-structured interviews conducted with the official responsible, stakeholders, interpreter guides, and associations of each tourist destination. The results show that, despite the improvements diagnosed in recent years, the regions still face some barriers. The measures frequently identified with the aim of optimizing accessibility in tourism destinations were specifically the use of access ramps (removable or definitive) and the introduction of adapted toilets.
- Accessible and inclusive tourism: The hotel industry in Porto – The InterContinental Porto, Palácio das CardosasPublication . Ferreira, Ana; Villares, MartaPorto is internationally renowned for its hospitality. A city that knows how to welcome, a tourist destination that excels in hospitality, according to the opinion of millions of tourists who visit us every year. Tourism, on its side, has become increasingly specialised to respond to a growing demand for unique, sustainable and accessible experiences for everyone. In recent years we have been faced with the demands of different and new markets. According to a study by Booking.com, 54% of travellers in 2023 will choose to travel as a family, with the aim of reuniting the various members. This multi-generational market is very challenging as it includes different age groups in the same group with different motivations and needs, needs that can be special. In addition, physical and mental disabilities are increasingly present, such as limited or reduced mobility, visual and/or hearing impairments, learning difficulties caused by long-term illnesses, in a general way, target public with specific needs to which the tourist offer must be adapted. These new demand requirements should therefore be considered a central point in the discussion of accessible and inclusive tourism. As the hotel industry is a fundamental pillar of tourism, there is an increasing need to rethink its approach in terms of offer.In this article we will present the Intercontinental Porto - Palácio das Cardosas Hotel as an example of this new way of looking at tourist services, making a significant contribution to affirming Porto as an accessible and inclusive destination.
- An approach to revenue management strategies in the hospitality industryPublication . Liberato, Dália; Oliveira, Mónica; Cardoso, Rui; Liberato, PedroYM is characterized as integrating the techniques, formulas, and strategies used to manage inventory, pricing, and sales policies. When linked to the hotel and tourism sector, YM manages availability, accommodation control, and discounts applied to overnight stays. RM is the evolution of YM, where using the full potentiality of the elements allows for maximizing revenue in periods of high demand and maximizing demand in periods of low revenue. RM is based on demand forecasting, price and inventory management, distribution channels, and revenue management performance. The world of hotel distribution is very complex and there is no way to control it. The Revenue Manager must be vigilant for the large price disparities in the various distribution channels. The distribution channels allow the hotel to reach a wider market share and an increase its competitive range. The Crowne Plaza Porto has a wide network of distribution channels represented by direct bookings and contracted distributors: Direct reservations come from four sources: Central Reservations Office (CRO), direct contact with the reservations department, the IHG brand website, and the mobile app. This research presents a qualitative methodology, applied to the Hotel Crowne Plaza Porto, whose purpose is to identify the segmentation introduced by two main segments: Individuals and Groups. The results of this research suggest that each of these segments is divided into several subgroups according to the specificity of their characteristics, and adequately identified, allowing the hotel's Revenue Manager to apply different strategies to the different customer groups, equally justified.
- Business tourism development in the fashion industryPublication . Mendes, Benedita; Liberato, Dália; Alén, Elisa; Liberato, PedroThe book features the first volume of the proceedings of the 10th International Conference of the International Association of Cultural and Digital Tourism (IACuDiT), with the theme “Recent Advancements in Tourism Business, Technology, and Social Sciences,” which was held from August 29 to 31, 2023, in Crete, Greece. It showcases the latest research on Tourism Business, Technology, and Social Sciences and presents a critical academic discourse on smart and sustainable practices in the tourism industry, stimulating future debates and advancing readers’ knowledge and understanding of this critical area of tourism business in the post-COVID-19 era. COVID-19 produced dramatic effects on the global economy, business activities, and people, with tourism being particularly affected. The book discusses the resulting digital transformation process in a range of areas, including its effect on the social sciences combined with special forms of tourism. This accelerated digitalization encourages the emergence of new digital products and services based on the principle of flexibility. The book focuses on the knowledge economy and smart destinations, as well as new modes of tourism management and development, and includes chapters on emerging technologies such as the Internet of Things, artificial intelligence, big data, and robotics in connection with various tourism practices.
- Citybranding: generation of brands in the cities of Mindelo and Praia, Cape VerdePublication . Rosa, Aguinaldo; Sousa, Bruno; Liberato, Pedro; Santos, José DuarteThe purpose of this manuscript is to analyze models for creating city brands and present a proposal for a conceptual model to influence the generation of city brands in valuing cities (specifically, with the context of the study in Cape Verde—Mindelo e Praia). As an exploratory study, it focuses on the creation of a citybranding from the analysis of several models previously presented, removing important points for the creation of a new model that proposes to point out the factors that make up the brand of a city as a product identity, product development, brand management, and brand building activities, in order to execute the creation of brands for the cities in question. It relates the influence of local identity to behavioral intentions in tourism on the part of residents and tourists. The result of this master’s project was to create brands within the scope of uniting the creative guidelines with the strengths identified in the research, establishing the necessary factors for the creation of a conceptual model (reflection on brand generation) so that it represented in a clear objective way what the city visually displays.
- Creating collaborative research opportunities at a distance: from Porto to Cluj-NapocaPublication . Melo, Carla; Vasconcelos, Sandra; Liberato, Dália; Silva, Cândida; Amaral, Paula; Negrușa, Adina Letiția; Cosma, Smaranda Adina; Fleșeriu, CristinaFocusing on an Interdisciplinary Project (IP) involving Higher Education Institutions from Portugal (School of Hospitality and Tourism – Polytechnic Institute of Porto) and Romania (Faculty of Business – Babeş-Bolyai University), this short paper describes a joint project developed by tourism students attending tourism courses at both institutions. This project, which concentrated on the cities of Porto (Portugal) and Cluj-Napoca (Romania), involved different courses and set out to identify motivations, attitudes and perceptions of generation Z tourists, by collaboratively designing, applying and analyzing a joint questionnaire for each destination. Relying heavily on a technology-mediated, innovative approach that focuses on problem-solving, collaboration and communication skills, this paper draws on literature, field observation and informal feedback to give a general overview of the teaching and learning strategies used throughout the project and describe its implementation. Based on these premises, and taking into account the challenges currently being faced by HEI and the need to further enhance students’ learning experience and promote an articulated development of skills that meet the needs of an increasingly digital workplace, this project provides a practical framework for other initiatives within this scope, thus making a viable and constructive contribution towards educational innovation, particularly in the field of tourism education.
- Creative tourism in Vila Nova de Foz Côa: current challenges and future perspectivesPublication . Liberato, Dália; Vasconcelos, Sandra; Paulos, Adriana; Liberato, Pedro; Melo, CarlaThe tourism industry is constantly evolving, mostly due to the development of destinations and ever-changing tourist preferences. As a result, there has been a growing concern with promoting the use of existing resources and increasing profitability, particularly by encouraging diversity and creating local dynamics, moving beyond mass tourism. As tourists show a preference for more personalized and authentic experiences, there is also a growing demand for different experiences, paving the way for creative tourism and co-created activities. Focusing on creative tourism in Vila Nova de Foz Côa, this paper aims to contribute to the understanding of the concept of creative tourism, as well as to identify its potential and impact on this region. Drawing from a literature review crosscutting the concepts of authenticity, creativity, and memorability, and on semi-structured interviews with local stakeholders, authors put forward a comprehensive analysis of the state of the art of local policies and available tourism activities, outlining key-areas for future development. Overall, the main results of this research show that creative tourism in Vila Nova de Foz Côa is still at an early stage, and even though there is a common interest in developing this practice, it is necessary to improve the relationship between the different stakeholders, particularly when it comes to their communication and involvement in shared initiatives. On the other hand, given the potential of the region, it was also possible to identify prospective tourism products and activities, which can leverage future initiatives within this scope.
- Culinary tourism and food trendsPublication . Liberato, Pedro; Mendes, Teresa; Liberato, DáliaThis article aims to highlight the importance of segmenting and bringing a consensual definition on food tourism, gastronomic tourism and culinary, in the international Academia. We will then focus on culinary tourism as a market trend, also recognizing the food trends, grouped as products in this typology of food tourism. As a way of achieving the proposed objective, we proceeded to select indicators of trends in the area of food tourism, based on a review of the scientific literature. As a result of the literature review, two models are presented, one of the definitions of culinary tourism, based on five components, the other as a model of creation of new touristic food products. Finally, with this review, we wish to contribute to the recognition of more accurate market strategies towards these types of food tourism, impaired with the respect for local and regional heritages of the touristic destinations.
- Dark tourism, the dark side of cultural tourism: application to the city of PortoPublication . Liberato, Dália; Liberato, Pedro; Gonçalves, AndreiaDark Tourism represents an extension of cultural tourism, once it was necessary to innovate this tourism typology justified by a decrease in demand. This change, was verified in the tourist experience level, that is, to provide unique moments in the cultural level, through the experience, so that it could be the option for a greater number of tourists in the destination. Dark Tourism sites include concentration camps, inactive prisons, serial killers homes, cemeteries, and all other venues that meet the standards of death, tragedy and suffering (Biran et al. 2011; Braithwaite and Lee 2006; Dunkley et al. 2011; Kang et al. 2012; Light 2016, 2017; Podoshen 2013; Podoshen et al. 2015; Stone and Sharpley 2008, 2009; Stone 2012; Yan et al. 2016; and Zhang et al. 2016). In Portugal there are some sites associated with the practice of Dark Tourism, although this is not yet sufficiently explored. The main objective of this investigation is the evaluation of Dark Tourism potential in the city of Porto. Partial objectives are: proving the existence of a market niche in Porto associated to Dark Tourism; understand if the city of Porto has tourism resources and tourism demand, able to develop a tourism experience within the Dark Tourism offer; and to sensitize the Destination Management Organizations (DMO ’ s) in Porto to the opportunity of this market, through 178 questionnaires, applied to tourists/visitors in the city of Porto. This research confirmed some objectives, variables and proposed fields.
- Dark tourism: proposta de roteirizaçãoPublication . Liberato, Dália; Liberato, Pedro; Alén, Elisa; Lopes, Maria CarlosO presente artigo pretende enfatizar a importância crescente da inovação na oferta de produtos turísticos ao nível do turismo cultural nas áreas urbanas. Nesta perspetiva, o Dark Tourism representa uma extensão do turismo cultural, numa abordagem inovadora. Os locais habitualmente associados ao Dark Tourism incluem campos de concentração, prisões inativas, casas de serial killers, cemitérios, e todos os outros locais que atendam aos padrões de morte, tragédia e sofrimento (Biran et al., 2011; Braithwaite & Lee, 2006. Dunkley et al., 2011; Kang et al., 2012; Luz, 2016, 2017; Podoshen, 2013; Podoshen et al., 2015; Stone & Sharpley, 2008, 2009; Pedra, 2012; Yan et al., 2016; e Zhang et al., 2016). Em Portugal existem alguns locais associados à prática do Dark Tourism, embora ainda não explorados de forma inovadora e integrados em redes internacionais mais amplas como as que propomos com a presente investigação, cujo principal objetivo é avaliar o potencial do Dark Tourism na cidade do Porto. Os objetivos parciais são: comprovar a existência de um nicho de mercado no Porto associado ao turismo sombrio; compreender se a cidade do Porto tem recursos turísticos e procura turística, capazes de desenvolver uma experiência turística no âmbito do Dark Tourism; e sensibilizar as Destination Management Organizations (DMO's) no Porto, para a oportunidade deste mercado. Os resultados obtidos a partir de questionários aplicados a visitantes/turistas permitem uma nova abordagem sobre o papel dos recursos turísticos na cidade, no âmbito do Dark Tourism. Esta investigação propõe, a partir dos resultados obtidos, a roteirização dos recursos existentes na cidade, integrados em redes internacionais, a partir da ideia de Sharpley e Stone (2009) que abordam o Dark Tourism como uma rota turística entre o lugar, a história e sua herança.