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Advisor(s)
Abstract(s)
The tourism industry is constantly evolving, mostly due to the development of destinations and ever-changing
tourist preferences. As a result, there has been a growing concern with promoting the use of existing resources and increasing
profitability, particularly by encouraging diversity and creating local dynamics, moving beyond mass tourism. As tourists
show a preference for more personalized and authentic experiences, there is also a growing demand for different
experiences, paving the way for creative tourism and co-created activities. Focusing on creative tourism in Vila Nova de Foz
Côa, this paper aims to contribute to the understanding of the concept of creative tourism, as well as to identify its potential
and impact on this region. Drawing from a literature review crosscutting the concepts of authenticity, creativity, and
memorability, and on semi-structured interviews with local stakeholders, authors put forward a comprehensive analysis of
the state of the art of local policies and available tourism activities, outlining key-areas for future development. Overall, the
main results of this research show that creative tourism in Vila Nova de Foz Côa is still at an early stage, and even though
there is a common interest in developing this practice, it is necessary to improve the relationship between the different
stakeholders, particularly when it comes to their communication and involvement in shared initiatives. On the other hand,
given the potential of the region, it was also possible to identify prospective tourism products and activities, which can
leverage future initiatives within this scope.
Description
Keywords
Co-creation Creative tourism Memorability tourist experience Vila Nova de Foz Côa
Citation
Publisher
Academic Conferences International Limited