Loading...
141 results
Search Results
Now showing 1 - 10 of 141
- Uso da tecnologia e avaliação da satisfação relativamente ao destino turístico pela geração ZPublication . Liberato, Pedro; Aires, Cátia; Liberato, DáliaO presente artigo pretende apresentar uma análise comparativa no que se refere aos distintos comportamentos das gerações, no que concerne à utilização da tecnologia em diferentes contextos do quotidiano em geral, e à informação sobre destinos turísticos, em particular. A investigação empírica pretende apresentar, relativamente à geração Z, e ao destino Porto, resultados sobre a influência dos recursos tecnológicos no grau de satisfação, face ao destino, nas fases pré-viagem e durante a viagem. Os resultados evidenciam que a tecnologia faz parte do modo de vida da Geração Z, na fase da pré-viagem e durante a viagem, confirmando assim que as tecnologias e a utilização da internet são decisivas na pesquisa de informações de viagem, reservas e pagamentos, durante a fase de preparação de uma viagem, pela Geração Z. Deverão, as DMO’s regionais e locais, assegurar a permanente atualização dos conteúdos de informação online e atualização das tecnologias no destino, particularmente, nos serviços turísticos (em todos os setores: alojamento, transportes, restauração, e atrações em geral), deverá estar sempre disponível, pela necessidade de obtenção de esclarecimentos sobre os destinos turísticos antes e durante da viagem, essencial à avaliação positiva da satisfação da experiência do consumidor.
- The restrictions on travel of elderly tourists and their mitigation by facilitators and negotiation strategiesPublication . Lopes, Maria Carlos; Liberato, Dália; Alén, Elisa; Liberato, PedroThe segment of the elderly population has taken on a heterogeneous character due to the various economic and social policies and reforms that have been implemented by the governments of the various countries. This is the baby-boom generation, that is, individuals who were born between 1946 and 1964, and who currently have greater purchasing power than previous generations and have a high interest in leisure moments where travel ends up having great meaning. However, about half of the population is affected by several factors, which prevent travel. In this sense, the objective of this work aims to investigate how, in the literature review, travel constraints are mitigated or eliminated through facilitators or negotiation strategies. Tourism promoters and managers, stakeholders and DMO’s, have, thus, the great challenge of mitigating, as much as possible, the travel restrictions of elderly tourists, through several strategies and tools that allow a greater participation of this segment of the population in tourism activities.
- Generation Z and the technology use during a tripPublication . Liberato, Pedro; Aires, Cátia; Liberato, Dália; Rocha, ÁlvaroThis article aims to contribute to the deepening of scientific knowledge about the specificities of the Generation Z behavior regarding the tourism sector and the use of Information Technologies, during a trip. The objective of this research is to evaluate the destination choice by Generation Z and conclude if the reasons for the choice of destination (city of Porto - Portugal) positively influence the use of technological resources during the trip. To achieve the defined objectives, 400 validated questionnaires were gathered from tourist belonging to generation Z at Porto on the main streets of tourist attraction. The results obtained highlight tourist services importance focused on accommodation, transport, catering, and attractions in general, that must always be available to tourists, since the need to obtain clarification on the tourist destinations before and during the trip, is essential and positively influences the satisfaction of the consumer experience.
- Smuggling tourism in the North of Portugal and GaliciaPublication . Liberato, Pedro; Torres, Mariana Ferreira; Liberato, DáliaThis research, which presents a qualitative methodology, has as main objective, to understand how smuggling is being remembered and portrayed today, and which strategies can be proposed by entities, to promote smuggling as one of the main tourism resources in the North of Portugal. The main findings focus on the need for the organizations to invest in this new tourism product, as well as denoting the existing constraints, concluding about the success factors for this new tourism product in the border region. To promote it, and visioning its success, the interviewees suggest the development of diversified routes along the border, because this product differentiates himself from others for it genuineness, influence the population of the border to participate more actively in the routes, to share their memories, and build new authentic experiences not previously known by tourists.
- The role of Glamping's attributes in a touristic experience: case studyPublication . Liberato, Pedro; Coelho, José; Liberato, DáliaThis article intends to contribute to the deepening of scientific knowledge on the importance of glamping attributes. Glamping emerges as an innovative concept, capable of combining the advantages of camping, making up for the negative issues traditionally associated with it. This topic is justified by the growing trend around the world, which may serve to withdraw camping from the stagnation stage where it is. The present study aims to fill a significant lack of scientific material about glamping in Portugal and to identify the importance given to the attributes that define this concept: Nature, Accommodation, Gastronomy, Service and Experience. This way, focusing on the campsites in Porto’s Metropolitan Area (PMA), in the North of Portugal, data was collected through an original questionnaire, obtaining a convenient sample of 201 campers. The overall goal of this study is to identify the attributes that define the concept of glamping. The partial objectives are: to assess which of the attributes of glamping collects the greatest importance by the campers at Porto’s Metropolitan Area and to draw the profile of the potential user of the glamping in Porto’s Metropolitan Area. The elaboration of these objectives was supported in the understanding of the comments made by users of glamping experiences on the web that helped to identify the key attributes which define the scope and dimensions to this new concept (Brochado & Brochado, 2016). The studies of Gursoy & Chen (2012) had already addressed the reasons that influence the choice of a campsite, where they found some of these coincidental arguments with the concept of glamping. Regarding the analysed attributes, the one which collected the highest value of importance was the attribute related to the questions about "Nature", followed by the attributes "Service" and "Accommodation_Amenities". This finding confirms the basis of glamping concept. The profile of the user of this concept was suggested through descriptive analysis. It was also concluded that the importance attributed to the service increases according to the amount willing to pay by the camper, per night in a glamping unit.
- Satisfaction and loyalty evaluation towards health and wellness destinationPublication . Liberato, Dália; Brandão, Filipa; Teixeira, Ana Sofia; Liberato, PedroNowadays, successful tourism destinations must offer diversity and new tourism products, addressing special interest niches, where it is possible to frame health and wellness tourism, with special emphasis on thermal tourism. It has been observed some changes regarding the customer characteristics, treatments, products, and services made available, as a strategy to overcome imbalances in physical and psychological well-being, diagnosed in the consumer. It is in the spas, with body and mind recovery treatments offer, complementary to the classic treatments, that individuals recover their well-being and, consequently, improve their quality of life. The quantitative research was based on a sample of 201 participants in the North and Centre of Portugal, in a pandemic context(COVID'19). The results confirmed that the socio-demographic profile of the participants influences the choice of the available services; the most valued aspects in the selection of the thermal establishment influence the degree of satisfaction regarding the trip and the thermal experience, and the intention to recommend and revisit the destination; and, Finally, overall satisfaction with the thermal destination significantly influences the loyalty to the health and wellness destination. Main contributions were identified, concerning the quality and variety of treatments, infrastructure, price, location, access and service, and the need for product design and proposals directed at identified target markets.
- Literary tourism in Northern Portugal: an exploratory perspectivePublication . Sousa, Bruno; Liberato, Pedro; Liberato, Dália; Pereira, Carina; Rodrigues, Cristina; Costa, Adriano; Malheiro, Alexandra; Esteves, Elsa; Carvalho, Pedro
- Sports tourism in Oporto as a destination: The influence of FC Porto Football ClubPublication . Liberato, Dália; Moreira, Catarina; Liberato, PedroCreated in 1893, and with over 125 years of history and accomplishments, the FC Porto is one of the world’s most spoken and most successful sports clubs. Due to its path of victories, trophies, prizes, and its growing importance and growth at national and international level, a study was developed that relates Sports Tourism in the Oporto, and that analyses, in particular, the influence of the club in the city of Oporto, with the reference of two unavoidable equipments of the city, the Dragão Stadium and the FC Porto Museum. The city of Oporto has also been registering a remarkable growth path, as a tourist destination, besides the classification of its historical centre, considered by UNESCO as a World Heritage. It has carried out a relevant work, since 2001, as the European Capital of Culture, which ensured, partly, the award of Best European Destination in 2012, 2014 and 2017. The DMOs, either regional and municipal have developed a partnership path with local institutions and entities, being this decisive for the maintenance of the competitiveness as a tourist destination. The overall scope of this study is to perceive the role of football, in particular, the FC Porto football club, in Oporto as a tourism destination. To respond to the research objectives, a qualitative methodology was used, where semi-structured interviews were applied to four personalities and that allowed the collection of descriptive data in the language of the interviewees themselves, about the topic of Sports Tourism and the destination of Oporto. This study intends to be an important contribution to the scientific literature in the field of sports tourism, namely in the relationship between the FC Porto football club and Oporto tourism destination, for the definition of future strategies bearing in mind collaboration and strengthening partnerships in a competitive perspective for both. The data gathered confirm that the Oporto brand influences the potential of Oporto city as a sports tourism destination, and the importance and perception of FC Porto football club in Oporto as a destination, influence the average stay and with whom tourists travel, as well as the main activities carried out during the trip.
- A autenticidade na valorização da experiência turística num destino de média dimensão: o caso da Festa da Senhora d’Agonia em Viana do CasteloPublication . Ferreira, Daniela; Liberato, Dália; Liberato, PedroAtualmente, os turistas procuram experiências culturais autênticas e produtos locais únicos, que podem ser vistos como a resposta aos processos de globalização no turismo (Jelincic, 2009). Pretende-se perceber o papel que a cultura local autêntica, principalmente o património intangível, detém na valorização da experiência turística e posteriormente na satisfação. É estudado o caso específico da festa da Sra. da Agonia em Viana do Castelo, por ser um evento que invoca as tradições da cidade. Este estudo contribui para avaliar a autenticidade da festa nas quatro principais perspetivas (objetiva, construtiva, existencial e pós-moderna), classificar a experiência turística nos quatro domínios (educativo, evasão, entretenimento e estética) e avaliar as intenções de voltar e recomendar, verificando-se as relações existentes entre as diferentes vertentes. Foi aplicado um inquérito por questionário a 299 visitantes e turistas na festa da Sra. da Agonia. Os principais resultados do estudo demonstram que as caraterísticas da viagem influenciam a avaliação da autenticidade objetiva, construtiva, existencial e pós-moderna; verifica-se que uma maior apreciação da autenticidade, corresponde a uma avaliação positiva da experiência turística nos 4 domínios, apresentando uma relação entre “autenticidade objetiva e autenticidade existencial” e a “experiência turística”; ainda, uma melhor avaliação da experiência turística corresponde a um maior nível de satisfação quanto ao destino, com relação entre “experiência turística” e “satisfação” com um coeficiente padrão positivo e estatisticamente significativo.
- Digital communication and the crisis management in hotel management: a perspective in the Euroregion North of Portugal and Galicia (ERNPG)Publication . Cardoso, Diana; Sousa, Bruno; Liberato, Dália; Liberato, Pedro; Lopes, Eunice; Gonçalves, Francisco; Figueira, VictorThe current unprecedented globalization of the social economy, with worldwide mobility of people, products and services in an increasingly connected market and society, has promoted the rapid geographic spread of the coronavirus (i.e., crisis management) outbreak, negatively affecting tourists’ behavior and their well-being, whether due to restrictions imposed by governments on international travel, or due to tourists’ fear of catching the disease. This manuscript aims to understand how digital communication has helped the tourism industry in general and the hotel context in particular to face the negative consequences caused by the new coronavirus pandemic. The development of the research followed a qualitative methodological approach, constituting an exploratory study, based on four semi-structured interviews with managers of hotel establishments, located in the Northern Region of Portugal and Galicia. As main conclusions, it is possible to highlight that digital communication and the use of social networks were fundamental tools for hotel establishments during the pandemic caused by COVID-19, especially during the confinement period, when establishments had to close, many of them completely. There were many changes brought about in the tourism industry in the Euroregion of Northern Portugal and Galicia (ERNPG), with an increase in domestic tourism, a decrease in the external market and a change in tourist profile and behavior, whether due to sanitary and public health issues that induced fear of travel, or by the measures imposed by the government that prevented such trips. According to the strategies implemented by the hotel establishments, the intensification of digital communication use and social networks stands out, since, for a long time, it consisted of the only connecting tool between the hotel and its customers and the initiatives of the Regional Entities and Turismo de Portugal (regional and national DMOs), through numerous training courses in the area of digital marketing and the implementation of hygiene, sustainable and safety measures in hotel establishments. Regarding the future of tourism, it is expected that it will recover in the coming years and approach the historical values of previous years, given the advance in vaccination against the disease and the tourist’s desire to travel. In the short term, strategies are expected from hotel establishments that include valuing the destination on digital marketing platforms through attracting qualified human resources and a commitment towards tourism sustainability.