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- Avaliação das intenções comportamentais num destino de fronteira: o caso da eurocidade Chaves - VerínPublication . Liberato, Pedro; Alén, Elisa; Liberato, DáliaO presente artigo pretende enfatizar a importância das regiões transfronteiriças como destinos turísticos, em virtude da aplicação de projetos dinamizados pela iniciativa dos diferentes stakeholders, gerando oportunidades de crescimento e desenvolvimento para estes territórios, baseadas na valorização dos recursos endógenos. O objetivo principal da investigação agora apresentada foi avaliar as intenções comportamentais dos turistas na região da Eurocidade Chaves – Verín, enquadrada numa região transfronteiriça, a designada Raia Seca da fronteira luso espanhola do Norte de Portugal e Galiza. Concretamente, pretende-se determinar se o perfil individual dos visitantes e turistas ou as características da viagem influenciam as suas intenções comportamentais relativamente ao destino.
- Governance and cooperation in Euroregions: border tourism between Spain and PortugalPublication . Liberato, Dália; Alén, Elisa; Liberato, Pedro; Domínguez, TrinidadThere are several obstacles to establish tourism governance policies in a border area and to improve the conceptualization of tourism in border territories transcending the transnational level, using territorial delimitation at Euroregional level. At borders, tourism usually works as a strategic policy tool to strengthen the regional image, shape common identity narratives and facilitate interactions, becoming these regions, nowadays, challenges for the actors of the territory, representing a priority area for the application of territorial development strategies at local level and at the level of the European Union itself. A qualitative analysis was based on performed semistructured interviews with key tourism stakeholders. From the intervieweeś perspective, cooperation should be achieved through cooperation agreements between the business sector and economic agents to develop natural, cultural and heritage resources.
- Smart tourism destination triggers consumer experience: the case of PortoPublication . Liberato, Pedro; Alén, Elisa; Liberato, DáliaPurpose – The purpose of this paper is to emphasize the increasing importance of information and communication technologies (ICTs) in smart tourism destinations, in their integration in the activity of the tourism companies, and in their interaction with visitors/tourists. In summary, it is intended to evaluate in the city of Porto how the use of technology before, during and after the visit influences the tourist experience. Design/methodology/approach – The authors empirically investigate the importance of using ICTs during tourism experience, assess the access/availability of ICT at the destination and its importance in tourist’s decisions. It is analyzed if the applications and/or information available on the internet are important and positively influence the tourism experience in Porto, that is, the degree of tourist satisfaction. The empirical evidence is based on a quantitative analysis, using a data set involving 423 tourists in the city of Porto. Findings – The importance of the internet access at the destination, especially in places like airports and hotels, since most tourists are primarily using their mobile devices and computers during the trip, and the existing information technologies available in the destination (internet, smartphones or other mobile devices and applications) are considered very important in explaining tourists’ experience. Originality/value – This study identifies the strengths and weaknesses of the technological strategies, providing useful information for destination management, discussing innovation in tourism, and proposing a framework that empirically evaluates how technological components used in smart tourism destinations can improve tourists’ experiences.
- Digital technology in a smart tourist destination: the case of PortoPublication . Liberato, Pedro; Alén, Elisa; Liberato, DáliaGiven that information and communication technologies (ICT) have become increasingly integrated into the tourism industry, this article aims to emphasize the growing importance of ICT for smart tourism destinations. As a city, Porto has been consolidating its position as a smart tourism destination by emphasizing tourists’ experiences that are evaluated through innovation, communication, and interactivity with tourists/visitors. A survey of 423 tourists visiting the city provided the data for this study. The analysis focuses on the availability of ICT in Porto and its influence on tourists’ decisions to visit the city. This information helps to determine whether the application and information available on the Internet had positively contributed to tourists’ satisfaction in their visits to Porto. In particular, this article focuses on the influence of ICT accessibility on tourists’ choices of destination, their experiences, and their satisfaction. The results obtained can serve as insights for others to understand how tourists’ behavior and experiences, their planning stages and their demand for information are affected by the availability of ICT, in the context of smart tourism destinations.
- North of Portugal and Galicia (Spain) as tourism destinations: residents’ evaluationPublication . Liberato, Dália; Alén, Elisa; Liberato, PedroThe dry border between the North of Portugal and Galicia presents structural, demographic and economic problems that must be overcome, but also natural, cultural and touristic resources that must be enhanced. From a more critical perspective, tourism must be discussed as an important strategic sector for the economy of Galicia-North of Portugal Euroregion and in particular, the dry borders’ economy, providing benefits, in a sustainable way. Border regions have been targeted areas for some EU-level investment interventions in order to allocate infrastructure and equipment considered key to boosting the territory, attracting investment in order to establish residents. The symbolic capital of this region lies precisely in its natural, architectural landscapes, as well as in several products in the region framed globally in endogenous resources. The aim of this research is to identify the potential for strategic cooperation between these two territories, and understand residents' perceptions about the impact of tourism, as an important economic activity, in these regions, through strategic partnerships between stakeholders and DMO’s, in the two countries, and also by valuing the border as a tourism destination, and not just as a line separating two territories and two nations.
- Uso da tecnologia e avaliação da satisfação relativamente ao destino turístico pela geração ZPublication . Liberato, Pedro; Aires, Cátia; Liberato, DáliaO presente artigo pretende apresentar uma análise comparativa no que se refere aos distintos comportamentos das gerações, no que concerne à utilização da tecnologia em diferentes contextos do quotidiano em geral, e à informação sobre destinos turísticos, em particular. A investigação empírica pretende apresentar, relativamente à geração Z, e ao destino Porto, resultados sobre a influência dos recursos tecnológicos no grau de satisfação, face ao destino, nas fases pré-viagem e durante a viagem. Os resultados evidenciam que a tecnologia faz parte do modo de vida da Geração Z, na fase da pré-viagem e durante a viagem, confirmando assim que as tecnologias e a utilização da internet são decisivas na pesquisa de informações de viagem, reservas e pagamentos, durante a fase de preparação de uma viagem, pela Geração Z. Deverão, as DMO’s regionais e locais, assegurar a permanente atualização dos conteúdos de informação online e atualização das tecnologias no destino, particularmente, nos serviços turísticos (em todos os setores: alojamento, transportes, restauração, e atrações em geral), deverá estar sempre disponível, pela necessidade de obtenção de esclarecimentos sobre os destinos turísticos antes e durante da viagem, essencial à avaliação positiva da satisfação da experiência do consumidor.
- Satisfaction and loyalty evaluation towards health and wellness destinationPublication . Liberato, Dália; Brandão, Filipa; Teixeira, Ana Sofia; Liberato, PedroNowadays, successful tourism destinations must offer diversity and new tourism products, addressing special interest niches, where it is possible to frame health and wellness tourism, with special emphasis on thermal tourism. It has been observed some changes regarding the customer characteristics, treatments, products, and services made available, as a strategy to overcome imbalances in physical and psychological well-being, diagnosed in the consumer. It is in the spas, with body and mind recovery treatments offer, complementary to the classic treatments, that individuals recover their well-being and, consequently, improve their quality of life. The quantitative research was based on a sample of 201 participants in the North and Centre of Portugal, in a pandemic context(COVID'19). The results confirmed that the socio-demographic profile of the participants influences the choice of the available services; the most valued aspects in the selection of the thermal establishment influence the degree of satisfaction regarding the trip and the thermal experience, and the intention to recommend and revisit the destination; and, Finally, overall satisfaction with the thermal destination significantly influences the loyalty to the health and wellness destination. Main contributions were identified, concerning the quality and variety of treatments, infrastructure, price, location, access and service, and the need for product design and proposals directed at identified target markets.
- Tourism sustainable practices in rural territories: the case of Caretos de PodencePublication . Rodrigues, Cristina; Liberato, Dália; Melo, CarlaIn rural communities several elements attract the contemporary tourist, such as the authenticity of the culture, being of particular importance the involvement of residents, as a key factor for the emancipation of the community and for local development. In this context, the question "How can a rural community emancipate itself through tourism activity?" arises. This article aims to present re ections on integrating the principles of sustainability in tourism, in these communities. The research presents as a case study a village in Portugal, Podence, which is characterized by the socio-economic dynamization of its intangible cultural heritage, distinguished by UNESCO. Following a qualitative approach, the method of semi-structured interviews was applied to understand the local perspective on tourism development. The results show the positive contribution of tourism activity to the community, through cultural enhancement and by the dynamization of the local economy. The importance of the cultural legacy for the well-being of the population, contributing to its sense of belonging, is notorious.
- Descobrir o Porto com Camilo Castelo Branco – propostas de roteiros literários para saídas de estudo em GeografiaPublication . Ferreira, AnaCamilo Castelo Branco, personalidade marcante da literatura portuguesa do século XIX é leitura recomendada no 11ºano de escolaridade. É um homem do Porto –embora aqui não tenha nascido -cidade que acolhe a experiência educativa que aqui apresentamos. Neste artigo procuramos refletir sobre a oportunidade de trabalhar a interdisciplinaridade, utilizando o texto literário como fonte de informação para o conhecimento do território. Persegue-se o objetivo central de promover a aprendizagem no ensino secundário através da motivação para a leitura e interpretação textual e da exploração do espaço, resultando numa proposta de roteiros para saídas de estudo na cidade do Porto apoiada em excertos de textos produzidos pelo autor.
- Motives for thermal tourism: an application to North and Central PortugalPublication . Brandão, Filipa; Liberato, Dália; Teixeira, Ana Sofia; Liberato, PedroHealth and wellness tourism should be particularly valued in the post-pandemic phase. It has the potential to be a strategic product that enhances the population’s well-being and quality of life, on social, physical, and environmental levels. Different proposals for specialized experiences that complement what the destination offers allow to position regions as health and wellness destinations. Thermal tourism should thus be encouraged as a specific product designed on the innovation and diversification observed in the related services and the benefits recognized for all ages. Considering the relevance of thermal springs and thermal tourists for the image, positioning, and development of touristic destinations, this research aims to identify the specific motivations of tourists that attract them to the practice of thermal tourism, to understand how the benefits for which thermal tourists search and their sociodemographic profile influence the motivations of tourists, and how those motivations determine the characteristics of travel. This research was developed on the North and Centre of Portugal for their relevance in the context of thermal springs and related touristic activities. To achieve the research objectives, a questionnaire survey was conducted among thermal tourists, through a non-probability by convenience sampling, using bivariate tests, such as Pearson’s chi-squared test, one-way ANOVA, and t-Student test. The results highlight that most respondents practiced thermal tourism due to leisure and relaxation benefits, such as the escape from daily stress, spend time with family, and being “pampered”; relaxation is the most valued motivation, followed by the search for psychological and physical well-being. The research found relations between the benefits expected by thermal tourists and their travel characteristics, such as the composition of the group, the general travel motivation, the chosen thermal destination, and the number of nights spent at the location. In thermal tourism, new challenges emerge, demanding the development of strategies, products, and services that respond to the needs of specific market sections.
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