Loading...
17 results
Search Results
Now showing 1 - 10 of 17
- Literary routes as a successful tourist offer in PortoPublication . Ferreira, Ana; Alén, Elisa; Liberato, PedroNowadays tourist aspires to something differentiated, personalized, focused on quality, culture, and the environment. As this tourist is a more demanding one, it is crucial to provide an innovative offer bearing in mind that this type of tourist aspires to something more specific. This is exactly the case of literary tourists. By using a literary text to invite people to visit a city, which we may call "literary invitation", we intend to provide some real and material knowledge about the city, often in the form of a route to be travelled. Tourist itineraries immerse visitors in the plot of a narrative or in the historical era it refers to and therefore, enhances the experience of a cultural visit assuming an important political and economic significance in today’s tourism destinations. Besides enhancing cultural exchange and cross-border relations, tourists mobilize large economic resources that can promote the socio-economic development of the territories. This paper intends to present an analysis of the motivational attributes of literary routes in the perception of the tourist destination Porto based on information obtained from a sample of 272 tourists/visitors in the city during the summer of 2020. The analysis of the results allows us to state that they represent a reliable basis for tourist agents interested in reevaluating the essence of tourist activity in the city, in the context of literary resources and attractions, and these motivational factors may be incorporated into marketing strategies.
- Event planning as a sustainable development strategy for tourism destinationsPublication . Liberato, Dália; Dieguez, Teresa; Jesus, Leonor; Liberato, Pedro; Mendes, TeresaIn recent decades, events have become a new typology and alternative tourist attraction for both mature and emerging destinations. The events industry has witnessed significant growth that has highlighted the issue of its contribution to the economic development of the host territory. Festivals and events have become, in some ways, a more affordable formula for escape and entertainment. As unique tourist attractions, festivals have become a strategy of planned culture, sport, and political and business occasions: from mega-events to community festivals; from small meetings to huge conventions and competitions [1]. From this perspective, this research intends to analyze São João, a specific event that takes place in Porto, to identify the motivations of participants and visitors (tourists and residents). It also intends to understand its tradition and evolution, elements that make it unique, characteristic of the city of Porto, and already visible abroad. For data collection, a quantitative methodology was chosen, with the application of questionnaire surveys to participants in “São João”. The results highlight its crucial role as a popular event in the city of Porto, fitting the six characteristics needed to be designated as a unique and rare event; they also emphasize that the organizers need to consider the feedback provided by the participants after the event. Suggestions are made for the creation of tourist packages allusive to the festivity, with the possibility of customization according to the tastes and complementary motivations when visiting the destination: Religious Tourism, Wine Tourism, Gastronomy Tourism, Cultural and Landscape Tourism, and Literary Tourism.
- The economic impacts of the tourism sector within the residents’ valuation perspectivePublication . Liberato, Pedro; Liberato, Dália; Cerqueira, RicardoResidents play a key role in enhancing the tourist experience and in the sustainable development of the destination. From this perspective, residents’ perceptions and actions can significantly affect tourists’ feedback and the long-term development of destinations. Thematic research on the process of destination development and management tends to focus on the tourists’ perspective and excludes that of residents, yet residents are stakeholders of the destination and play a key role in its promotion and attractiveness. The research focuses on the characteristics of residents in two cities in the North of Portugal, as well as their perception of the tourism impacts. Two research hypotheses are presented: the income earned by residents influences their perception about the economic impacts of tourism in the region, and the length of residence influences residents' perception about the economic impacts of tourism in the region. A quantitative methodology was applied, using a questionnaire survey, to 810 residents, in the cities of Porto and Vila Nova de Gaia. The results identify that there is an increase in agreement with the valorization of the sector and the increase in gross monthly income, observing additionally the valorization of the sector in most of the length scales of residence in the region.
- Porto as a smart destination: a qualitative approachPublication . Liberato, Pedro; Alén, Elisa; Liberato, DáliaTourism is a major export industry for many countries and cities (Romão et al. 2015), a context in which the city of Porto is increasingly included as an anchor destination in the Northern Region of Portugal. Also, the city of Porto has been reinforcing its position as a smart tourist destination by betting on the digital channels of dissemination of its heritage, resources and tourism products, on the one hand, as well as in communication channels with its real and potential demand, in different stages of the tourism experience, before, during and after. The intervention of the most important Destination Management Organizations in the region is crucial. The Regional Tourism Entity of Porto and North, regarding the distribution of the interactive tourist shops of Tourism, namely at the Airport, and also Porto Council’s Tourism Department, concerning the support to the activity of companies in technological area and diversification of interaction in its primary communication channel, “visitporto.travel”. This study intends to present a qualitative approach to the consideration of Porto as a Smart Destination, through the content analysis of conducted interviews with researchers related to the sector, information technology entrepreneurs and responsible for the main regional and municipal DMO’s.
- A importância da tecnologia num destino turístico inteligente: o caso do PortoPublication . Liberato, Pedro; Alén, Elisa; Liberato, DáliaO presente trabalho pretende enfatizar a importância crescente das tecnologias de informação e comunicação nos destinos turísticos denominados inteligentes, na sua integração na atividade das empresas do setor, e ainda na sua interação com os visitantes/turistas. A cidade do Porto tem vindo a consolidar a sua posição como destino turístico inteligente, baseado na inovação, pela comunicação e interatividade com o visitante/turista, nos diferentes momentos da experiência turística. Foi aplicado um questionário a 423 turistas na cidade do Porto, com o objetivo de perceber a importância do uso das tecnologias de informação e comunicação durante a sua experiência turística, avaliar o acesso/disponibilização das TIC no destino e a sua importância na escolha do mesmo, deduzir se as aplicações e/ou informações disponíveis na internet são importantes e influenciam positivamente a experiência turística no Porto, isto é o seu grau de satisfação.
- Dark tourism: proposta de roteirizaçãoPublication . Liberato, Dália; Liberato, Pedro; Alén, Elisa; Lopes, Maria CarlosO presente artigo pretende enfatizar a importância crescente da inovação na oferta de produtos turísticos ao nível do turismo cultural nas áreas urbanas. Nesta perspetiva, o Dark Tourism representa uma extensão do turismo cultural, numa abordagem inovadora. Os locais habitualmente associados ao Dark Tourism incluem campos de concentração, prisões inativas, casas de serial killers, cemitérios, e todos os outros locais que atendam aos padrões de morte, tragédia e sofrimento (Biran et al., 2011; Braithwaite & Lee, 2006. Dunkley et al., 2011; Kang et al., 2012; Luz, 2016, 2017; Podoshen, 2013; Podoshen et al., 2015; Stone & Sharpley, 2008, 2009; Pedra, 2012; Yan et al., 2016; e Zhang et al., 2016). Em Portugal existem alguns locais associados à prática do Dark Tourism, embora ainda não explorados de forma inovadora e integrados em redes internacionais mais amplas como as que propomos com a presente investigação, cujo principal objetivo é avaliar o potencial do Dark Tourism na cidade do Porto. Os objetivos parciais são: comprovar a existência de um nicho de mercado no Porto associado ao turismo sombrio; compreender se a cidade do Porto tem recursos turísticos e procura turística, capazes de desenvolver uma experiência turística no âmbito do Dark Tourism; e sensibilizar as Destination Management Organizations (DMO's) no Porto, para a oportunidade deste mercado. Os resultados obtidos a partir de questionários aplicados a visitantes/turistas permitem uma nova abordagem sobre o papel dos recursos turísticos na cidade, no âmbito do Dark Tourism. Esta investigação propõe, a partir dos resultados obtidos, a roteirização dos recursos existentes na cidade, integrados em redes internacionais, a partir da ideia de Sharpley e Stone (2009) que abordam o Dark Tourism como uma rota turística entre o lugar, a história e sua herança.
- Dark tourism, the dark side of cultural tourism: application to the city of PortoPublication . Liberato, Dália; Liberato, Pedro; Gonçalves, AndreiaDark Tourism represents an extension of cultural tourism, once it was necessary to innovate this tourism typology justified by a decrease in demand. This change, was verified in the tourist experience level, that is, to provide unique moments in the cultural level, through the experience, so that it could be the option for a greater number of tourists in the destination. Dark Tourism sites include concentration camps, inactive prisons, serial killers homes, cemeteries, and all other venues that meet the standards of death, tragedy and suffering (Biran et al. 2011; Braithwaite and Lee 2006; Dunkley et al. 2011; Kang et al. 2012; Light 2016, 2017; Podoshen 2013; Podoshen et al. 2015; Stone and Sharpley 2008, 2009; Stone 2012; Yan et al. 2016; and Zhang et al. 2016). In Portugal there are some sites associated with the practice of Dark Tourism, although this is not yet sufficiently explored. The main objective of this investigation is the evaluation of Dark Tourism potential in the city of Porto. Partial objectives are: proving the existence of a market niche in Porto associated to Dark Tourism; understand if the city of Porto has tourism resources and tourism demand, able to develop a tourism experience within the Dark Tourism offer; and to sensitize the Destination Management Organizations (DMO ’ s) in Porto to the opportunity of this market, through 178 questionnaires, applied to tourists/visitors in the city of Porto. This research confirmed some objectives, variables and proposed fields.
- Porto as a literary touristic destination based on Camilo Castelo Branco’s literary workPublication . Ferreira, Ana; Alén, Elisa; Liberato, Dália; Liberato, PedroIn this article we intend to show the importance of the work of Camilo Castelo Branco in the promotion of literary tourism in Porto. Literary tourism, being focused on the lifestyle and identity of local communities, local tourism will be a tourism that proposes activities based on local identity and memory and takes into account the preservation of available resources. Therefore, we may ask: What is the role of literature in the valuation of tourism? Can literary tourism define the course of tourism in a specific territory? What is the role of the literary work of Camilo Castelo Branco in the Porto city tourism? Firstly, we intend to clarify the importance of this interdisciplinary research—literary tourism and Camilo Castelo Branco’s work. Next, we would like to focus that a wider value of competitive bids is a valuable asset for tourism development, since the tourist value of a destination depends largely on its ability to affirm itself as a national and international brand. The methodology to follow will be based on the analysis of the available bibliography leading to the consolidation of the idea that Camilo Castelo Branco is an author of the nineteenth century, whose work remains current and may constitute an indispensable tool for the promotion of literary tourism in Porto.
- Fashion as an economic sustainability indicator in tourism destinations’ governance through business participationPublication . Liberato, Dália; Mendes, Benedita; Alén, Elisa; Liberato, PedroIn the tourism sector, the hosting of events has been playing an increasingly significant role in attracting visitors and differentiating between competing destinations. Events play an important role in a destination’s marketing strategy. There are several motivational typologies that induce the growth in the number of participants in fashion events, among them getting to know designers, brands, and new collections, as well as following the trends. Professional motivation is growing as a result of participation and collaboration in the organization of the event itself, or because they intend to get to know the work and stay updated on the strategies used by partner companies and competitors in the sector, representing the place and the moment where new trends are presented for the first time and the occasion where partnerships and commercial exchanges between production, commercialization, and consumption areas take place. The industry strategy for the involvement of all stakeholders in the organization of events associated with a large producing region will emphasize the international involvement of participants, the international competitiveness of the industry, and the tourism destination. It intends to stimulate the region in the perspective of an economically sustainable model and integrate a destination governance strategy associated with this industry. This research aims, through the application of questionnaires to participants of fashion events held in the city of Porto between the months of September 2019 and February 2020, to assess the degree of participation, motivation for participation, evaluation of the experience of participation in the event, and corresponding degree of satisfaction. The main results highlight that fashion events can add value to the city of Porto and are directly related to its image and personality as a city and its active, cultured, and cosmopolitan lifestyle.
- Perspectives of social sustainability in urban tourism. Comparative study between Porto and BarcelonaPublication . Liberato, Pedro; Nogueira, Rita; Liberato, DáliaSustainability in the tourism sector has, in recent years, been raising not only a concern within the discussion of development strategies but also an area of intervention in terms of balance between residents’ quality of life and the perspective of economic benefit and investment attraction for the regions involved. This research applied a qualitative methodology, based on five semi-structured interviews with academics and governmental organizations in both cities of Porto and Barcelona. A comparative analysis was carried out between the cities of Porto and Barcelona, which despite being distant in terms of their positioning and development as destinations, consolidate the research, in arguments presented by stakeholders of both regions, regarding the perspective of tourism development, based on the pillars of sustainability supported in the literature. The interviews provided information through open questions, with the opportunity to reformulate the issues during the interviews, as a crucial aspect to obtain information. The main conclusions show that the tourism growth in the city of Porto had a crucial weight in its development, namely in the remodeling of the public and private buildings, enhancement of the social and cultural heritage by the residents, and stimulation of the local economy and subsequent increase of jobs in the sector. Considering Barcelona, its positioning differs from that of Porto and aspects such as the dissatisfaction of residents with the excessive tourism demand and the lack of implementation of visible strategies to preserve permanent residence in the city, the absence of a demand segmentation strategy in the region, the reduced average stay that generates an increase in environmental impacts in the city, is also induced by the strong concentration of tourism attractions in some districts.