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Advisor(s)
Abstract(s)
In recent decades, events have become a new typology and alternative tourist attraction for both mature and emerging destinations. The events industry has witnessed significant growth that has highlighted the issue of its contribution to the economic development of the host territory. Festivals and events have become, in some ways, a more affordable formula for escape and entertainment. As unique tourist attractions, festivals have become a strategy of planned culture, sport, and political and business occasions: from mega-events to community festivals; from small meetings to huge conventions and competitions [1]. From this perspective, this research intends to analyze São João, a specific event that takes place in Porto, to identify the motivations of participants and visitors (tourists and residents). It also intends to understand its tradition and evolution, elements that make it unique, characteristic of the city of Porto, and already visible abroad. For data collection, a quantitative methodology was chosen, with the application of questionnaire surveys to participants in “São João”. The results highlight its crucial role as a popular event in the city of Porto, fitting the six characteristics needed to be designated as a unique and rare event; they also emphasize that the organizers need to consider the feedback provided by the participants after the event. Suggestions are made for the creation of tourist packages allusive to the festivity, with the possibility of customization according to the tastes and complementary motivations when visiting the destination: Religious Tourism, Wine Tourism, Gastronomy Tourism, Cultural and Landscape Tourism, and Literary Tourism.
Description
Keywords
Event tourism Events Innovation Porto São João
Citation
Publisher
Springer