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- Generation Z and the technology use during a tripPublication . Liberato, Pedro; Aires, Cátia; Liberato, Dália; Rocha, ÁlvaroThis article aims to contribute to the deepening of scientific knowledge about the specificities of the Generation Z behavior regarding the tourism sector and the use of Information Technologies, during a trip. The objective of this research is to evaluate the destination choice by Generation Z and conclude if the reasons for the choice of destination (city of Porto - Portugal) positively influence the use of technological resources during the trip. To achieve the defined objectives, 400 validated questionnaires were gathered from tourist belonging to generation Z at Porto on the main streets of tourist attraction. The results obtained highlight tourist services importance focused on accommodation, transport, catering, and attractions in general, that must always be available to tourists, since the need to obtain clarification on the tourist destinations before and during the trip, is essential and positively influences the satisfaction of the consumer experience.
- The role of Glamping's attributes in a touristic experience: case studyPublication . Liberato, Pedro; Coelho, José; Liberato, DáliaThis article intends to contribute to the deepening of scientific knowledge on the importance of glamping attributes. Glamping emerges as an innovative concept, capable of combining the advantages of camping, making up for the negative issues traditionally associated with it. This topic is justified by the growing trend around the world, which may serve to withdraw camping from the stagnation stage where it is. The present study aims to fill a significant lack of scientific material about glamping in Portugal and to identify the importance given to the attributes that define this concept: Nature, Accommodation, Gastronomy, Service and Experience. This way, focusing on the campsites in Porto’s Metropolitan Area (PMA), in the North of Portugal, data was collected through an original questionnaire, obtaining a convenient sample of 201 campers. The overall goal of this study is to identify the attributes that define the concept of glamping. The partial objectives are: to assess which of the attributes of glamping collects the greatest importance by the campers at Porto’s Metropolitan Area and to draw the profile of the potential user of the glamping in Porto’s Metropolitan Area. The elaboration of these objectives was supported in the understanding of the comments made by users of glamping experiences on the web that helped to identify the key attributes which define the scope and dimensions to this new concept (Brochado & Brochado, 2016). The studies of Gursoy & Chen (2012) had already addressed the reasons that influence the choice of a campsite, where they found some of these coincidental arguments with the concept of glamping. Regarding the analysed attributes, the one which collected the highest value of importance was the attribute related to the questions about "Nature", followed by the attributes "Service" and "Accommodation_Amenities". This finding confirms the basis of glamping concept. The profile of the user of this concept was suggested through descriptive analysis. It was also concluded that the importance attributed to the service increases according to the amount willing to pay by the camper, per night in a glamping unit.
- Sports tourism in Oporto as a destination: The influence of FC Porto Football ClubPublication . Liberato, Dália; Moreira, Catarina; Liberato, PedroCreated in 1893, and with over 125 years of history and accomplishments, the FC Porto is one of the world’s most spoken and most successful sports clubs. Due to its path of victories, trophies, prizes, and its growing importance and growth at national and international level, a study was developed that relates Sports Tourism in the Oporto, and that analyses, in particular, the influence of the club in the city of Oporto, with the reference of two unavoidable equipments of the city, the Dragão Stadium and the FC Porto Museum. The city of Oporto has also been registering a remarkable growth path, as a tourist destination, besides the classification of its historical centre, considered by UNESCO as a World Heritage. It has carried out a relevant work, since 2001, as the European Capital of Culture, which ensured, partly, the award of Best European Destination in 2012, 2014 and 2017. The DMOs, either regional and municipal have developed a partnership path with local institutions and entities, being this decisive for the maintenance of the competitiveness as a tourist destination. The overall scope of this study is to perceive the role of football, in particular, the FC Porto football club, in Oporto as a tourism destination. To respond to the research objectives, a qualitative methodology was used, where semi-structured interviews were applied to four personalities and that allowed the collection of descriptive data in the language of the interviewees themselves, about the topic of Sports Tourism and the destination of Oporto. This study intends to be an important contribution to the scientific literature in the field of sports tourism, namely in the relationship between the FC Porto football club and Oporto tourism destination, for the definition of future strategies bearing in mind collaboration and strengthening partnerships in a competitive perspective for both. The data gathered confirm that the Oporto brand influences the potential of Oporto city as a sports tourism destination, and the importance and perception of FC Porto football club in Oporto as a destination, influence the average stay and with whom tourists travel, as well as the main activities carried out during the trip.
- A autenticidade na valorização da experiência turística num destino de média dimensão: o caso da Festa da Senhora d’Agonia em Viana do CasteloPublication . Ferreira, Daniela; Liberato, Dália; Liberato, PedroAtualmente, os turistas procuram experiências culturais autênticas e produtos locais únicos, que podem ser vistos como a resposta aos processos de globalização no turismo (Jelincic, 2009). Pretende-se perceber o papel que a cultura local autêntica, principalmente o património intangível, detém na valorização da experiência turística e posteriormente na satisfação. É estudado o caso específico da festa da Sra. da Agonia em Viana do Castelo, por ser um evento que invoca as tradições da cidade. Este estudo contribui para avaliar a autenticidade da festa nas quatro principais perspetivas (objetiva, construtiva, existencial e pós-moderna), classificar a experiência turística nos quatro domínios (educativo, evasão, entretenimento e estética) e avaliar as intenções de voltar e recomendar, verificando-se as relações existentes entre as diferentes vertentes. Foi aplicado um inquérito por questionário a 299 visitantes e turistas na festa da Sra. da Agonia. Os principais resultados do estudo demonstram que as caraterísticas da viagem influenciam a avaliação da autenticidade objetiva, construtiva, existencial e pós-moderna; verifica-se que uma maior apreciação da autenticidade, corresponde a uma avaliação positiva da experiência turística nos 4 domínios, apresentando uma relação entre “autenticidade objetiva e autenticidade existencial” e a “experiência turística”; ainda, uma melhor avaliação da experiência turística corresponde a um maior nível de satisfação quanto ao destino, com relação entre “experiência turística” e “satisfação” com um coeficiente padrão positivo e estatisticamente significativo.
- Governance and cooperation in Euroregions: border tourism between Spain and PortugalPublication . Liberato, Dália; Alén, Elisa; Liberato, Pedro; Domínguez, TrinidadThere are several obstacles to establish tourism governance policies in a border area and to improve the conceptualization of tourism in border territories transcending the transnational level, using territorial delimitation at Euroregional level. At borders, tourism usually works as a strategic policy tool to strengthen the regional image, shape common identity narratives and facilitate interactions, becoming these regions, nowadays, challenges for the actors of the territory, representing a priority area for the application of territorial development strategies at local level and at the level of the European Union itself. A qualitative analysis was based on performed semistructured interviews with key tourism stakeholders. From the intervieweeś perspective, cooperation should be achieved through cooperation agreements between the business sector and economic agents to develop natural, cultural and heritage resources.
- Manifestações de turismo cultural em destinos de média dimensão: as perspetivas da autenticidade na valorização das tradiçõesPublication . Liberato, Dália; Ferreira, Daniela; Liberato, PedroA cultura local e as tradições que caraterizam um destino e a sua comunidade assumem uma enorme relevância na atração de turistas a um determinado destino. Isto deve-se ao facto de os turistas se interessarem, cada vez mais, em conhecer os estilos de vida e tradições das comunidades visitadas. O presente estudo tem como objetivo principal investigar a importância da autenticidade das tradições e da cultura local, num destino de média dimensão, pela análise do papel da cultura local autêntica na valorização da experiência turística e posteriormente na satisfação. A investigação aborda o caso específico da festa da Sra. da Agonia em Viana do Castelo, por ser um evento que invoca as tradições da cidade, avaliando a autenticidade da festa nas quatro principais perspetivas (objetiva, construtiva, existencial e pós-moderna). Relaciona, numa fase posterior, a avaliação da experiência turística e as intenções comportamentais face ao destino, concluindo sobre as relações existentes entre as diferentes vertentes (autenticidade, experiência e satisfação). Foi aplicado um inquérito por questionário a visitantes e turistas na festa da Sra. da Agonia, em agosto de 2018. Os resultados obtidos no estudo empírico, enquadram-se na perspetiva de Richards (2011) que considera estratégica e determinante, a ligação estabelecida entre a autenticidade e a experiência turística, materializada através do turismo criativo baseado em "experiências participativas e autênticas que permitem aos turistas desenvolver o seu potencial e habilidades criativas através do contacto com pessoas locais e sua cultura", “garantindo a imersão em momentos históricos, com detalhada informação” (Domínguez- Quintero et al., 2018).
- Porto as a smart destination: a qualitative approachPublication . Liberato, Pedro; Alén, Elisa; Liberato, DáliaTourism is a major export industry for many countries and cities (Romão et al. 2015), a context in which the city of Porto is increasingly included as an anchor destination in the Northern Region of Portugal. Also, the city of Porto has been reinforcing its position as a smart tourist destination by betting on the digital channels of dissemination of its heritage, resources and tourism products, on the one hand, as well as in communication channels with its real and potential demand, in different stages of the tourism experience, before, during and after. The intervention of the most important Destination Management Organizations in the region is crucial. The Regional Tourism Entity of Porto and North, regarding the distribution of the interactive tourist shops of Tourism, namely at the Airport, and also Porto Council’s Tourism Department, concerning the support to the activity of companies in technological area and diversification of interaction in its primary communication channel, “visitporto.travel”. This study intends to present a qualitative approach to the consideration of Porto as a Smart Destination, through the content analysis of conducted interviews with researchers related to the sector, information technology entrepreneurs and responsible for the main regional and municipal DMO’s.
- A relação entre o termalismo e a qualidade de vidaPublication . Lopes, Maria Carlos; Alén, Elisa; Liberato, Dália; Liberato, PedroO termalismo, no passado, foi associado a tratamentos ao nível da saúde baseados em recursos naturais caracterizados por elementos específicos, relativamente aos quais lhes era atribuída a função curativa. O termalismo evoluiu quer no que respeita ao tipo de clientela que foi captando quer no tipo de tratamentos, produtos e serviços que passou a oferecer aos seus utilizadores. Nas últimas décadas, as mudanças registadas no quotidiano profissional, social e familiar do indivíduo têm provocado desequilíbrios no seu bemestar físico e psicológico. É junto das estâncias termais que oferecem tratamentos de recuperação do corpo e da mente, complementares aos tratamentos clássicos, que os indivíduos procuram formas de recuperar dessa agitação e dessas agressividades, que lhe restituam o seu bem-estar e, consequentemente, melhorem a sua qualidade de vida. Pretendemos com o nosso estudo analisar a evolução do termalismo, e constatar que o termalismo da forma como o encontramos hoje, é um atrativo para todos aqueles que desejam usufruir de um relaxamento físico e mental proporcionador de uma melhoria na qualidade de vida. Este trabalho insere-se numa investigação mais alargada que pretende determinar os indicadores de qualidade de vida nos termalistas.
- Residents’ perceptions of border regions as tourism destinations: North of Portugal and GaliciaPublication . Liberato, Dália; Alén, Elisa; Liberato, PedroBorder regions have been targeted areas for some EU-level investment interventions in order to allocate infrastructure and equipment considered key to boosting the territory, attracting investment in order to establish residents. The dry border between the North of Portugal and Galicia presents structural, demographic and economic problems that must be overcome, but also natural, cultural and touristic resources that must be enhanced. The symbolic capital of this region lies precisely in its natural, architectural landscapes, as well as in several products in the region framed globally in endogenous resources. From a more critical perspective, Saarinen (2004) argues that tourism can be one of the very few examples of potential growth for these peripheral and rural dry border regions where low population density and long distances compromise other industries development. Tourism has become an activity of building cross- border cooperation and has been able to transform the spatial organization of these regions. Tourism seems to be a very important strategic sector for the economy of Galicia-North of Portugal Eurorregion and in a particular way, the dry borders’ economy, providing benefits, sustainably. The aim of this research is to identify the potential for strategic cooperation between these two territories, and understand residents' perceptions about the impact of tourism, as an important economic activity, in these regions, through strategic partnerships between stakeholders and DMO’s, in the two countries, and also by valuing the border as a tourism destination, and not just as a line separating two territories and two nations.
- A importância da tecnologia num destino turístico inteligente: o caso do PortoPublication . Liberato, Pedro; Alén, Elisa; Liberato, DáliaO presente trabalho pretende enfatizar a importância crescente das tecnologias de informação e comunicação nos destinos turísticos denominados inteligentes, na sua integração na atividade das empresas do setor, e ainda na sua interação com os visitantes/turistas. A cidade do Porto tem vindo a consolidar a sua posição como destino turístico inteligente, baseado na inovação, pela comunicação e interatividade com o visitante/turista, nos diferentes momentos da experiência turística. Foi aplicado um questionário a 423 turistas na cidade do Porto, com o objetivo de perceber a importância do uso das tecnologias de informação e comunicação durante a sua experiência turística, avaliar o acesso/disponibilização das TIC no destino e a sua importância na escolha do mesmo, deduzir se as aplicações e/ou informações disponíveis na internet são importantes e influenciam positivamente a experiência turística no Porto, isto é o seu grau de satisfação.
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