ESHT - DTL - Pósteres, resumos em eventos científicos
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- Analysing the development of sustainable tourism in the Porto and Northern Portugal tourism regionPublication . Meneses, Daniela; Costa, Carlos; Ferreira, Fernanda A.; Eusébio, CelesteTourism is widely recognized as a driver of development in numerous nations. In Portugal's context, it stands as a pivotal economic sector that has experienced remarkable growth in recent years (Lopes & Soares, 2017). In this sense, and following the guidelines of international agencies, it is necessary for tourism to adopt a new and holistic paradigm in sustainable tourism development plans (ETC, 2021). According to Baidal (2001) the approach to sustainable tourism must take into account: i) Recognizing the holistic and interconnected nature of factors across various dimensions - economic, environmental, social, cultural, political, and technological - directly impacting development, and embracing a multidisciplinary planning approach; ii) Striking a balance between policy considerations and the technical-scientific aspects of planning, which serve as a primary catalyst for fostering social engagement; iii) Adapting to diverse socio-economic and political contexts, varying territorial scales, and distinct environmental characteristics; iv) Placing emphasis on the local level, where development challenges are identified and where the principles of sustainability, such as Local Agenda 21, can be effectively put into action; v) Implementing long-term strategies and actions that consider the well-being of future generations, while enhancing the ability to identify, reconcile, and unite stakeholders; vi) Encouraging planners to be more cognizant and dedicated to the planning process, enabling them to better identify stakeholders, harmonize their interests, and promote consensus. Based on the holistic paradigm mentioned, this research aims to analyse the plans for tourism development in the Porto and Northern Portugal region. The first approach is to identify the tourism development plans and the second approach is to identify the associated dimensions and issues related with sustainable development considered in these plans. Effective planning is crucial in achieving equilibrium between economic objectives and the necessity of safeguarding and improving tourism destinations. It functions as a vital instrument for aligning the economic advantages of tourism with sustainable methods that guarantee the enduring appeal and sustainability of these destinations (Costa, 2020). By integrating strategic planning, destinations can maximise their potential for growth and economic development while protecting their natural and cultural assets.
- A autenticidade na valorização da experiência turística num destino de média dimensão: o caso da Festa da Senhora d’Agonia em Viana do CasteloPublication . Ferreira, Daniela; Liberato, Dália; Liberato, PedroAtualmente, os turistas procuram experiências culturais autênticas e produtos locais únicos, que podem ser vistos como a resposta aos processos de globalização no turismo (Jelincic, 2009). Pretende-se perceber o papel que a cultura local autêntica, principalmente o património intangível, detém na valorização da experiência turística e posteriormente na satisfação. É estudado o caso específico da festa da Sra. da Agonia em Viana do Castelo, por ser um evento que invoca as tradições da cidade. Este estudo contribui para avaliar a autenticidade da festa nas quatro principais perspetivas (objetiva, construtiva, existencial e pós-moderna), classificar a experiência turística nos quatro domínios (educativo, evasão, entretenimento e estética) e avaliar as intenções de voltar e recomendar, verificando-se as relações existentes entre as diferentes vertentes. Foi aplicado um inquérito por questionário a 299 visitantes e turistas na festa da Sra. da Agonia. Os principais resultados do estudo demonstram que as caraterísticas da viagem influenciam a avaliação da autenticidade objetiva, construtiva, existencial e pós-moderna; verifica-se que uma maior apreciação da autenticidade, corresponde a uma avaliação positiva da experiência turística nos 4 domínios, apresentando uma relação entre “autenticidade objetiva e autenticidade existencial” e a “experiência turística”; ainda, uma melhor avaliação da experiência turística corresponde a um maior nível de satisfação quanto ao destino, com relação entre “experiência turística” e “satisfação” com um coeficiente padrão positivo e estatisticamente significativo.
- Before and after the COVID-19 pandemic in wine tourism. The case of the Beira Interior wine routePublication . Costa, Adriano; Fernandes, Carlos; Rei, Constantino; Liberato, Dália; Antunes, Joaquim; Liberato, PedroIn 2018, Portugal was distinguished for the second consecutive time as the best tourist destination in the world. In addition, Portugal has been taking over as an international reference country in the production of prestigious wines worldwide, such as Barca Velha, Pêra Manca, Principal, Carrocel, among others. Although not yet a destination of wine tourism of reference worldwide, in recent years it has been affirming itself as such, as result of a diversified offer that extends throughout the national territory, allowing brands creation of destination identity that must be preserved, highlighted and valued. Knowing that Portugal begins to be recognized as one of the best travel destinations for gastronomy & wines and this segment is one of the strategic assets suggested in successive strategic plans for Tourism, it is understood, therefore, that it is important to know and inventory the different wine routes existing in the national territory, as determining tools for the promotion and dissemination of wine tourism. However, as of 26 February 2020, with the emergence of the first suspected cases of people infected with COVID-19 in Portugal, it seems that all this has changed (DDS, 2020). People stopped traveling. Air transport and shipping have been suspended, restaurants have closed or changed the way of business, people's movement has been restricted, which has led to all activities directly or indirectly linked to tourism having closed, or in the process of closing its doors. For the moment, there is a war against Covid-19, which we all know what it is, but we cannot immediately identify and could be anywhere. There is a feeling of helplessness in fighting this virus as it may be just around the corner and we cannot uncover it. We do know that one of the main ways of spreading this virus is social contact. On the other hand, tourism in general and wine tourism in particular, is provided by people and to people. Social contact is one of the pillars of it. Hence the big questions that arise in the future are: how can the trust of wine-tourists be recovered; what kinds of experiences will be offered; which innovations will emerge regarding the tourism offer. For this, we will interview all members of the Beira Interior Wine Route.
- Demand trends on European thermalismPublication . Quintela, Joana Alegria; Liberato, Dália; Neto, Paulo; Liberato, Pedro; Brandão, FilipaThermalism is a popular form of therapy that involves the use of the healing properties of mineral waters for health and wellness purposes. In Europe, thermalism has a long history and is widely practised in many countries across the continent (Rawlinson & Heap, 2017). In recent decades, health and wellness have become important motives for consumption, attracting the interest of researchers from different disciplines. However, one of the current challenges in academic research and the wellness tourism industry is the conceptual development related to the key term wellness. In recent years, classical thermalism, focused essentially on the 'cure' dimension, has been replaced by modern thermalism, which is particularly based on the 'wellness' dimension, and the offer is more focused on preventive therapeutic motivations, combined with recreational and tourism aspects. Following this trend, spas are starting to regain some dynamism in betting on a diversified offer, which not only considers therapeutic assumptions but also a holistic perspective, which simultaneously includes the assumptions of health and wellness. This research aims to analyze the main European thermal destinations to trace the demand profile.
- Exploring the research agenda in literary tourismPublication . Liberato, Pedro; Liberato, Dália; Sousa, Bruno; Costa, Adriano; Pereira, Carina; Rodrigues, Cristina; Malheiro, Alexandra; Esteves, Elsa; Carvalho, Pedro
- Family-friendly luxury wine tourism: bridging gaps and creating experiencesPublication . Liberato, Dália; Magalhães, Maria João; Monteiro, Bebiana; Brandão, Filipa; Liberato, PedroThe intersection of wine tourism and family tourism represents a burgeoning yet underexplored niche both within the tourism industry, and tourism research. While wine tourism has traditionally been associated with adult-centric experiences (Malerba et al., 2023), the evolving dynamics of family travel (Schänzel et al., 2014) and the increasing demand for luxury experiences (Zainurin et al., 2021) have given rise to a unique segment | family luxury wine tourism. Despite its potential, this area remains significantly under-researched. The importance of investigating family luxury wine tourism lies in its capacity to cater to a diverse demographic, offering enriching experiences that combine the sophistication of wine culture with family-friendly activities (Choo et al., 2017). Despite this, there is still a notable scarcity of studies that approach wine tourism from a family perspective, with families rarely considered as a significant target audience, especially when they include children. This lack of attention to developing specific offers for this segment reveals an important gap, which could be exploited to make wine tourism more inclusive and accessible. This research aims to fill the existing gap by examining the characteristics and motivations of families engaging in luxury wine tourism. Understanding these factors is crucial for developing targeted marketing strategies and enhancing the overall visitor experience, thereby contributing to the sustainable growth of the tourism sector. The study was developed in the Douro wine region. This region in Portugal is an outstanding example of how wine tourism can be an effective tool for regional development. With an impressive diversity of landscapes and a tourist offer adapted to different audiences, and times of the year, the Douro stands out for its ability to attract tourists both for its wine and for its cultural and natural heritage. This destination has combined tradition and innovation, offering an enriching experience to those who visit it (Guimarães, 2009).
- Festivais literários como manifestações de turismo cultural: o caso do “Correntes d’Escritas 2018”Publication . Liberato, Pedro; Sargo, Sara; Liberato, DáliaOs festivais literários são complexos, contraditórios, triviais, sérios e seriamente aditivos (Ommundsen, 2009). Cada festival literário é único e tem as suas próprias caraterísticas (Getz, 2008). O mesmo festival pode alterar-se de um ano para o outro, alterado por outros temas, por um novo grupo de escritores e/ou organizadores do festival (Eng, 2015), e é este o grande apelo destes eventos. Reconhecendo a crescente importância, para os destinos, dos eventos e festivais, na redução da sazonalidade, este estudo pretende contribuir para o aprofundamento do conhecimento científico do Turismo de Eventos - Festivais Literários, em particular, e da especificidade do público que o visita. Pretende aferir a existência de um nicho fiel à participação em Festivais Literários, definir o perfil deste público e as caraterísticas da viagem, averiguar as motivações que os trazem ao evento, como classificam a experiência, conhecer o grau de satisfação com o evento, avaliar as intenções de voltar e recomendar e por fim averiguar as relações existentes. O estudo empírico incidiu sobre o caso do Festival Literário “Correntes d’Escritas, 2018”. Para este estudo foi desenhado e aplicado um inquérito por questionário a participantes deste festival, durante o evento. Os resultados demonstram que existe um nicho de mercado recorrente a este género de festivais, maioritariamente feminino, com habilitações superiores, rendimentos acima da média e residente na região. O enriquecimento cultural é o motivo principal da sua deslocação. Este público atesta estar muito satisfeito com o evento em geral, especialmente com a organização e com os debates, e destaca a dimensão educativa da experiência.
- Film induced tourism and destination imagePublication . Liberato, Pedro; Sousa, Bruno Barbosa; Brito, Miguel; Liberato, DáliaThe purpose of this study is to understand how film tourism and the image of the destination, impact host communities in Portugal. In The purpose of this study is to understand how film tourism and the image of the destination, impact host communities in Portugal. In addition, three specific objectives were defined: to evaluate the attractiveness of Portugal as a cinematographic destination using cognitive image and to evaluate the affective image of the host community because of the impacts of film tourism.addition, three specific objectives were defined: to evaluate the attractiveness of Portugal as a cinematographic destination using cognitive image and to evaluate the affective image of the host community because of the impacts of film tourism.
- From volunteering to experiential learning: a service-learning project in tourism higher educationPublication . Melo, Carla; Meneses, Daniela; Vasconcelos, SandraIn recent years, there has been a growing adoption of more active, student-centered pedagogical strategies, which aim to develop skills beyond theoretical knowledge and better prepare future professionals. Motivated by a diverse range of factors, such as the need to bridge/fill in training gaps identified by the job market, or the difficulty to engage 21st century students, this adoption of innovative methodologies can also be framed by the lack of systematized data, which allows effective reflection and sharing of good practices in tourism higher education (THE). Innovative pedagogical methodologies are diverse and include service learning, which is understood as an approach that “combines the learning goals and the community service in such a way that it can simultaneously benefit both the students and the community” (Chau et al., 2023, p. 5). This approach is at the root of the Events Team project, a volunteer group that includes students from different courses and levels of higher education (vocational courses, bachelor’s, and master’s degrees) of the School of Hospitality and Tourism of the Polytechnic Institute of Porto (ESHT-IPP), in Portugal. The project – Events Team – aims to support the organization of events promoted by and/or requested to the School, while providing students with the opportunity to engage in hands-on learning experiences. The research hereby presented aims to further contribute to the ongoing reflection on the affordances of service and experiential learning by sharing the insights and key results of the project, namely by exploring the students’ motivations join and take part in the group’s activities, as well as their perceptions on the contribution of the experience to the enrichment of their learning and their future employability.
- A influência da experiência turística no amor à marca do destino e no evangelismo do destinoPublication . Coelho, António; Alén, Elisa; Liberato, PedroNo contexto atual, o Turismo engloba uma incremental variedade de destinos competitivos com grande diversificação de oferta e procura, tornando mais difícil a sua diferenciação e acrescento de valor, comparativamente com destinos concorrentes. Os turistas não buscam somente destinos bem apetrechados em termos de património, infraestruturas, clima e segurança, mas também destinos que lhes ofereçam experiências únicas, sensoriais e inesquecíveis que lhes toquem nos corações. Ou seja, sentimentos como satisfação e atitudes como lealdade já não são suficientes para fidelizar os turistas, mas sim sentimentos profundos de paixão pelo destino e evangelismo. O presente estudo tem por desígnio identificar possíveis hipóteses resultantes do estudo bibliográfico, a fim de compreender a relação entre os constructos Experiência Turística, Amor à Marca do Destino e Evangelismo do Destino. A metodologia a adotar será uma Revisão de Literatura Narrativa. Pretende-se também aferir se estes constructos têm como consequências o WOM (Word of Mouth) e a Lealdade de Resistência à Mudança.
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