ESMAD - Departamento de Design
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Browsing ESMAD - Departamento de Design by Subject "Design"
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- Drawing in the visual identity design process: Casa da ArquitecturaPublication . Pereira, José Filipe; Serapicos, Pedro; Coelho, RitaThe outcome of a design project is judged by whether it succeeds or fails in achieving an objective, executing a function and the quality of how it manages to do it. This paper proposes an evaluation of the development process that leads to the final formalization and its consequent consideration. It is focused on the performative act of drawing and its performance as a tool for reflection, for mediating between rational intention and the mechanical consequence of the members who execute it (hand-brain operability), and its usefulness as a conductor of a process and communicator of development methodology and narrative. In graphic design, however synthetic and clear a manual of graphic standards and the presentation of a solution may be, the process validates the result not only by what works in practice, but by what has been discarded and has not withstood constant reflection, criticism, and testing. A final layer is added: the consideration of the aesthetic autonomy and transversal utility that the methodology anchored in the exploration of drawing can achieve. It is by investigating drawing that hypotheses are glimpsed, proposals are criticized and confirmed, and solutions are corrected and shaped. The practical case that illustrates this reflection is a two-year final project of a master’s degree in design, which includes the theoretical contextualization, the project record and the presentation of a solution for a new visual identity for the multidisciplinary cultural entity Casa da Arquitectura, in Matosinhos, Portugal. Our research question was to understand the value of drawing in the design process of this new flexible visual identity and through our active research we were able to validate drawing as a key instrument to assist ideation and testing for the solution.
- Healthcare signage design: a review on recommendations for effective signing systemsPublication . Rodrigues, Rita; Coelho, Rita; Tavares, João Manuel R. S.This article provides a set of recommendations, selected from the systematic literature review carried out, regarding signage systems for healthcare institutions that can be used for designing or redesigning more competent signage systems. The signage systems in healthcare settings are usually poorly designed due to the expansion of the original facilities, a lack of awareness of existing guidelines by the developers, and a lack of agreement between the existing recommendations. There are several guidelines and recommendations available in the literature; however, each work was developed for specific cultural contexts, so there is a lack of uniformity among them. Hence, there is a need to uniformize the guidelines for signage design in healthcare, in order to provide supportive information for developers to build and implement effective and efficient signage systems. This study examined the available literature on the subject and established a set of guidelines organized in categories to help the design process. A literature review was conducted, and 34 selected publications were analyzed from which recommendations were created. A best practices manual was also studied and used as the analytical framework to establish the design categories of the developed recommendations. This review resulted in guidelines divided into nine design categories that should be considered in the design and implementation process of signage systems in healthcare facilities.
- Lugar e design: reflexões sobre a pertinência da comunicação no espaço urbanoPublication . Serapicos, Pedro; Lima, LucianaA urgência de comunicarmos melhor elevou o Design ao papel de identificar a proveniência da mensagem através de uma variedade assinalável de expressões, linguagens e suportes. Com a aceleração dos media e a digitalização das sociedades, observamos o crescimento exponencial desta responsabilidade resultante de um protagonismo da interação comunicativa entre o Homem e a instituição. Emerge, assim, o momento que vem destacar o papel do design sobre a vitalidade sócio- económica contemporânea. Moldado, nos planos formal e conceptual, pelo entorno tecnológico evolutivo e emparelhado com as várias disciplinas da comunicação, somos convidados a refletir sobre questões relacionadas com a marca e a identidade visual em diálogo com os novos paradigmas da perceção global. Usamos como suporte analítico o debate sobre a cidade contemporânea e o papel interventivo do design, nomeadamente o contributo que empresta à expressão e perceção do espaço urbano. Reside nesta discussão a compreensão de que o design se assume, cada vez mais, como intermediário privilegiado da comunicação entre as organizações e a comunidade. Este universo de relações acaba por criar novos argumentos de vida, plena de expansão tecnológica, que transformam o cidadão num espectador e consumidor de imagens cujo modelo comportamental reflete valores das marcas que consome ao longo da sua existência.
- A modular graphic identity solution in rebranding an educational programmePublication . Faria, Carolina; Fernandes, MartaChallenge Based Innovation (CBI) is a university programme where student teams create innovative design projects in collaboration with CERN. Each university participating in CBI creates its version of the program. Thus, this is not a closed program, but open to different curricula, periods and student backgrounds. Despite the impact on the participants and potential of the program, it is not as internationally recognised as it could be. This paper presents results of an experimental project that rebrands and redesigns the graphic identity of CBI in order to increase its recognition, better communicate its goals and project outcomes. The process involved an understanding of the problem, provided by interviews with the main stakeholders, along with the identity development attained through brainstorming, sketching, experimental prototyping and iterating. The result aims to be a distinct modular brand, that represents the openness of the programme and its connection with technology and society.