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Advisor(s)
Abstract(s)
The outcome of a design project is judged by whether it succeeds or
fails in achieving an objective, executing a function and the quality of how it
manages to do it. This paper proposes an evaluation of the development process
that leads to the final formalization and its consequent consideration. It is focused
on the performative act of drawing and its performance as a tool for reflection, for
mediating between rational intention and the mechanical consequence of the
members who execute it (hand-brain operability), and its usefulness as a conductor
of a process and communicator of development methodology and narrative.
In graphic design, however synthetic and clear a manual of graphic standards
and the presentation of a solution may be, the process validates the result not only
by what works in practice, but by what has been discarded and has not withstood
constant reflection, criticism, and testing. A final layer is added: the consideration
of the aesthetic autonomy and transversal utility that the methodology anchored in
the exploration of drawing can achieve. It is by investigating drawing that
hypotheses are glimpsed, proposals are criticized and confirmed, and solutions are
corrected and shaped.
The practical case that illustrates this reflection is a two-year final project of a
master’s degree in design, which includes the theoretical contextualization, the
project record and the presentation of a solution for a new visual identity for the
multidisciplinary cultural entity Casa da Arquitectura, in Matosinhos, Portugal. Our
research question was to understand the value of drawing in the design process of
this new flexible visual identity and through our active research we were able to
validate drawing as a key instrument to assist ideation and testing for the solution.
Description
Keywords
Drawing Design Architecture Visual identity Process
Citation
Publisher
Instituto de Investigação em Design, Media e Cultura (ID+), Politécnico do Cávado e do Ave (IPCA), Escola Superior de Design (ESD)