Publication
Drawing in the visual identity design process: Casa da Arquitectura
| dc.contributor.author | Pereira, José Filipe | |
| dc.contributor.author | Serapicos, Pedro | |
| dc.contributor.author | Coelho, Rita | |
| dc.date.accessioned | 2024-10-10T16:19:33Z | |
| dc.date.available | 2024-10-10T16:19:33Z | |
| dc.date.issued | 2024 | |
| dc.description.abstract | The outcome of a design project is judged by whether it succeeds or fails in achieving an objective, executing a function and the quality of how it manages to do it. This paper proposes an evaluation of the development process that leads to the final formalization and its consequent consideration. It is focused on the performative act of drawing and its performance as a tool for reflection, for mediating between rational intention and the mechanical consequence of the members who execute it (hand-brain operability), and its usefulness as a conductor of a process and communicator of development methodology and narrative. In graphic design, however synthetic and clear a manual of graphic standards and the presentation of a solution may be, the process validates the result not only by what works in practice, but by what has been discarded and has not withstood constant reflection, criticism, and testing. A final layer is added: the consideration of the aesthetic autonomy and transversal utility that the methodology anchored in the exploration of drawing can achieve. It is by investigating drawing that hypotheses are glimpsed, proposals are criticized and confirmed, and solutions are corrected and shaped. The practical case that illustrates this reflection is a two-year final project of a master’s degree in design, which includes the theoretical contextualization, the project record and the presentation of a solution for a new visual identity for the multidisciplinary cultural entity Casa da Arquitectura, in Matosinhos, Portugal. Our research question was to understand the value of drawing in the design process of this new flexible visual identity and through our active research we were able to validate drawing as a key instrument to assist ideation and testing for the solution. | pt_PT |
| dc.description.version | info:eu-repo/semantics/publishedVersion | pt_PT |
| dc.identifier.isbn | 978-989-35331-3-0 | |
| dc.identifier.uri | http://hdl.handle.net/10400.22/26232 | |
| dc.language.iso | eng | pt_PT |
| dc.publisher | Instituto de Investigação em Design, Media e Cultura (ID+), Politécnico do Cávado e do Ave (IPCA), Escola Superior de Design (ESD) | pt_PT |
| dc.subject | Drawing | pt_PT |
| dc.subject | Design | pt_PT |
| dc.subject | Architecture | pt_PT |
| dc.subject | Visual identity | pt_PT |
| dc.subject | Process | pt_PT |
| dc.title | Drawing in the visual identity design process: Casa da Arquitectura | pt_PT |
| dc.type | conference object | |
| dspace.entity.type | Publication | |
| oaire.citation.conferencePlace | Barcelos, Portugal | pt_PT |
| oaire.citation.endPage | 408 | pt_PT |
| oaire.citation.startPage | 400 | pt_PT |
| oaire.citation.title | CONFIA 11th International Conference On Illustration & Animation = 11 ed. Conferência Internacional em Ilustração e Animação | pt_PT |
| person.familyName | Coelho | |
| person.givenName | Rita | |
| person.identifier.orcid | 0000-0002-5858-1843 | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | conferenceObject | pt_PT |
| relation.isAuthorOfPublication | a79c2683-dfc8-4391-a584-65e21f3d3c18 | |
| relation.isAuthorOfPublication.latestForDiscovery | a79c2683-dfc8-4391-a584-65e21f3d3c18 |