ESMAD - DD - Comunicações em eventos científicos
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- Drawing in the visual identity design process: Casa da ArquitecturaPublication . Pereira, José Filipe; Serapicos, Pedro; Coelho, RitaThe outcome of a design project is judged by whether it succeeds or fails in achieving an objective, executing a function and the quality of how it manages to do it. This paper proposes an evaluation of the development process that leads to the final formalization and its consequent consideration. It is focused on the performative act of drawing and its performance as a tool for reflection, for mediating between rational intention and the mechanical consequence of the members who execute it (hand-brain operability), and its usefulness as a conductor of a process and communicator of development methodology and narrative. In graphic design, however synthetic and clear a manual of graphic standards and the presentation of a solution may be, the process validates the result not only by what works in practice, but by what has been discarded and has not withstood constant reflection, criticism, and testing. A final layer is added: the consideration of the aesthetic autonomy and transversal utility that the methodology anchored in the exploration of drawing can achieve. It is by investigating drawing that hypotheses are glimpsed, proposals are criticized and confirmed, and solutions are corrected and shaped. The practical case that illustrates this reflection is a two-year final project of a master’s degree in design, which includes the theoretical contextualization, the project record and the presentation of a solution for a new visual identity for the multidisciplinary cultural entity Casa da Arquitectura, in Matosinhos, Portugal. Our research question was to understand the value of drawing in the design process of this new flexible visual identity and through our active research we were able to validate drawing as a key instrument to assist ideation and testing for the solution.
- Visual archives in digital newspapers: an aproach to visual lexicon in an information visualization prototypePublication . Fernandes, Marta; Giesteira, BrunoBy rethinking how digital information and media have evolved, we intend to discuss how Information Visualization is performing an essential role in the field of newspapers, and how it can evolve with particular emphasis on content archiving for future access. The presence of new visual structures used in fields such as digital archiving, have questioned digital methods of preservation and how the interrelation between information and access to knowledge is revealed. In digital newspapers, the development of access and information retrieval processes has become an essential part of their duties, but it is still in it’s infancy and dependent on text search rather then content awareness. By outlining the links between Visual Archives and Information Visualization, with focus on online press, we venture in a path of trial and error. This is present by the recognition of lack of efficient articulation between different types of contents, as well as between the user interaction and the contents outcomes. Thus proposing a visual lexicon that can adjust to the constraints of technology, different user devices, and the promptitude of publication that a Web context demands it is utmost relevant. A combination of fields, with attention to visual perception and arbitrary conventions in relation to image and content awareness, grants the association of concepts such as big data and thick data description, being part of the outcomes of this research a proposal to a theoretical model grounded on prototyping testing in a newsroom office. This empirical methodological approach is supported by a low-fidelity prototype, for iterative formative evaluations, fostering field’s observations with potential users in order to identify the best visual components of a digital visual archive for online newspapers. The challenge is to develop visual structures that preserve and present the interconnections of news, information and knowledge to be seen, accessed and linked. By making use of a lo-fi prototype of a visual digital archive we aimed, to test, re-test, and find responses in dialogue, failure and retrial. The body of work shown here presents the practical outcomes of the theoretical model.
- Lugar e design: reflexões sobre a pertinência da comunicação no espaço urbanoPublication . Serapicos, Pedro; Lima, LucianaA urgência de comunicarmos melhor elevou o Design ao papel de identificar a proveniência da mensagem através de uma variedade assinalável de expressões, linguagens e suportes. Com a aceleração dos media e a digitalização das sociedades, observamos o crescimento exponencial desta responsabilidade resultante de um protagonismo da interação comunicativa entre o Homem e a instituição. Emerge, assim, o momento que vem destacar o papel do design sobre a vitalidade sócio- económica contemporânea. Moldado, nos planos formal e conceptual, pelo entorno tecnológico evolutivo e emparelhado com as várias disciplinas da comunicação, somos convidados a refletir sobre questões relacionadas com a marca e a identidade visual em diálogo com os novos paradigmas da perceção global. Usamos como suporte analítico o debate sobre a cidade contemporânea e o papel interventivo do design, nomeadamente o contributo que empresta à expressão e perceção do espaço urbano. Reside nesta discussão a compreensão de que o design se assume, cada vez mais, como intermediário privilegiado da comunicação entre as organizações e a comunidade. Este universo de relações acaba por criar novos argumentos de vida, plena de expansão tecnológica, que transformam o cidadão num espectador e consumidor de imagens cujo modelo comportamental reflete valores das marcas que consome ao longo da sua existência.
- Non-objects: the study of mass-produced functional objects in the domestic environmentPublication . Soares, Cristina LousadaThis article is part of a broader study focused on the perception of functional domestic objects. We propose the analysis of user perception of said objects, through literary revision of key authors and concepts, and also via an enquiry and photographic records of the objects of study in their domestic environment. By promoting investigation of user perception we aim to provide product designers with information and potentially tools which will be conducive to a more informed approach during the design process. “Never have more of us had more possessions than we do now, even as we make less and less use of them. The homes in which we spend so little time are filled with things.” [1] “(…) A deficit in the study and theory of use has long been known without any recognizable professional efforts to close this gap through research and intellectual efforts.” [2] Working towards the concept of non-object, as a category of objects, arose from Marc Augé’s Non-Places book which is central in our research. We wondered if, in a mass-produced world, we could also identify and name a category of objects as non-objects? The revision of key authors and theories by designers, philosophers and social theorists such as Braudillard, Brandes, Norman, Dormer, Merleau-Ponty, Flusser, Sudjic, Dorfles, Thackara, Katz and Lukic, amongst others, help us in our investigation, and support its need, and is instrumental in outlining the scope of the non-object concept.
- Non-objects: the perception of use of intelligent objects. The case of the smartphonePublication . Soares, Cristina Lousada; Barbosa, Maria JoãoThis article is part of a research conducted with the aim of obtaining the degree of Doctorate in Design, in the Product Design area. The definition of non-objects through the study of perception of use is the aim of our work. The focus on intelligent objects, namely the smartphone, comes from the growing pervasiveness of these objects in daily life, which is leading to new personal, social and working behaviours. We intend to investigate amongst other issues: how users perceive smart objects, in particular smartphones; if design as a practice embraces the ambiguous traits of these devices; understand which smart objects have more acceptance in daily life; to have a clearer notion regarding the use of smartphones: functionalities, personal or work related use; understand how important it is for the smartphone to be personal; and if users are aware of being dependent of these devices and how it provokes distancing and distraction in relation to other activities through its compulsive use. Here we review the methodology used in the research process, which includes a literary revision of key concepts and relevant authors, and a questionnaire, with the aim of understanding whether smart objects, smartphones in particular, can be defined as nonobjects.