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Advisor(s)
Abstract(s)
A urgência de comunicarmos melhor elevou o Design ao papel de
identificar a proveniência da mensagem através de uma variedade
assinalável de expressões, linguagens e suportes. Com a aceleração
dos media e a digitalização das sociedades, observamos o crescimento
exponencial desta responsabilidade resultante de um protagonismo
da interação comunicativa entre o Homem e a instituição. Emerge,
assim, o momento que vem destacar o papel do design sobre a vitalidade sócio- económica contemporânea. Moldado, nos planos formal e
conceptual, pelo entorno tecnológico evolutivo e emparelhado com as
várias disciplinas da comunicação, somos convidados a refletir sobre
questões relacionadas com a marca e a identidade visual em diálogo
com os novos paradigmas da perceção global. Usamos como suporte
analítico o debate sobre a cidade contemporânea e o papel interventivo do design, nomeadamente o contributo que empresta à expressão
e perceção do espaço urbano. Reside nesta discussão a compreensão
de que o design se assume, cada vez mais, como intermediário privilegiado da comunicação entre as organizações e a comunidade. Este
universo de relações acaba por criar novos argumentos de vida, plena
de expansão tecnológica, que transformam o cidadão num espectador
e consumidor de imagens cujo modelo comportamental reflete valores das marcas que consome ao longo da sua existência.
The urgency of better communicating has elevated Design to the role of identifying the origin of the message through a remarkable variety of expressions, languages and supports. With the acceleration of the media and the digitalization of societies, we observe the exponential growth of this responsibility resulting from a protagonism of the communicative interaction between man and the institution. Thus emerges the moment that comes to highlight the role of design on the contemporary socio- economic vitality. Molded, in the formal and conceptual planes, by the evolutionary technological environment and paired with the various communication disciplines, we are invited to reflect on questions related to the brand and the visual identity in dialogue with the new paradigms of global perception. We use as an analytical support the debate about the contemporary city and the intervening role of design, namely the contribution that lends to the expression and perception of the urban space. In this discussion lies the understanding that design assumes, increasingly, as a privileged intermediary of communication between organizations and the community. This universe of relationships ends up creating new arguments of life, full of technological expansion, that transform the citizen into a spectator and consumer of images whose behavioral model reflects values of the brands that consumes throughout its existence.
The urgency of better communicating has elevated Design to the role of identifying the origin of the message through a remarkable variety of expressions, languages and supports. With the acceleration of the media and the digitalization of societies, we observe the exponential growth of this responsibility resulting from a protagonism of the communicative interaction between man and the institution. Thus emerges the moment that comes to highlight the role of design on the contemporary socio- economic vitality. Molded, in the formal and conceptual planes, by the evolutionary technological environment and paired with the various communication disciplines, we are invited to reflect on questions related to the brand and the visual identity in dialogue with the new paradigms of global perception. We use as an analytical support the debate about the contemporary city and the intervening role of design, namely the contribution that lends to the expression and perception of the urban space. In this discussion lies the understanding that design assumes, increasingly, as a privileged intermediary of communication between organizations and the community. This universe of relationships ends up creating new arguments of life, full of technological expansion, that transform the citizen into a spectator and consumer of images whose behavioral model reflects values of the brands that consumes throughout its existence.
Description
Keywords
Design Identidade Cidade Comunicação Global
Citation
Publisher
IPCA - Instituto Politécnico do Cávado e do Ave