ESHT - Escola Superior de Hotelaria e Turismo
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Browsing ESHT - Escola Superior de Hotelaria e Turismo by Author "Alén, Elisa"
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- Avaliação das intenções comportamentais num destino de fronteira: o caso da eurocidade Chaves - VerínPublication . Liberato, Pedro; Alén, Elisa; Liberato, DáliaO presente artigo pretende enfatizar a importância das regiões transfronteiriças como destinos turísticos, em virtude da aplicação de projetos dinamizados pela iniciativa dos diferentes stakeholders, gerando oportunidades de crescimento e desenvolvimento para estes territórios, baseadas na valorização dos recursos endógenos. O objetivo principal da investigação agora apresentada foi avaliar as intenções comportamentais dos turistas na região da Eurocidade Chaves – Verín, enquadrada numa região transfronteiriça, a designada Raia Seca da fronteira luso espanhola do Norte de Portugal e Galiza. Concretamente, pretende-se determinar se o perfil individual dos visitantes e turistas ou as características da viagem influenciam as suas intenções comportamentais relativamente ao destino.
- Border tourism: an opportunity for the Dry Line Region, Northern Portugal and GaliciaPublication . Liberato, Dália; Alén, Elisa; Liberato, PedroBorder regions are currently an important research topic, mainly in regard to regional sciences (Makkonen and Williams, 2016), especially in Europe and North America (Yang, 2006). With emphasis on topics such as cooperation, regional economic development, governance and tourism (Makkonen and Williams, 2016), these topics turn them into territories of great significance. In order to reinforce the joint interventions of the Member States in integrated territorial development actions, together with the EU strategic priorities, European Territorial Cooperation (ETC) covers a set of actions aimed at promoting and favouring a balanced integration of the European Union territory. This includes cooperation between its different areas on issues of Community importance at cross-border level (cross-border cooperation, to eliminate borders), transnational level (transnational cooperation, experience sharing and good practices) and interregional level (interregional cooperation, for networking in the region). Crossborder cooperation is strategic and decisive for the sustainability and development of tourist destinations located in border regions. Trillo and Lois (2011) point out that cross-border cooperation is an innovating issue that has led to the reflection and understanding of the border under different perspectives since the 1970s. For Beritelli (2011), cooperative behaviour in tourist destination communities is a condition for their sustainable planning and development as a tourist destination, although the results are not always satisfactory. For this cooperation to be advantageous, it is essential that, in terms of tourism, it involves the diversity that complements two neighbouring regions, by perceiving the continuity of the territories that characterize, for example, the dry line of the Galicia-North Portugal Euroregion. The cooperation of Northern Portugal with the Autonomous Community of Galicia has been greatly increased, partly due to their shared linguistic ties and geographical proximity. The two regions have a natural and historical heritage with significant tourism potential and can complement each other. For Oliveras et al. (2010) and Datar (2011), cited by Trillo et al. (2015), the so-called Euroregions have proliferated on the European continent. According to them, there are no internal borders within the European Union that do not have some type of cooperation structure. Trillo and Lois (2011) also point out that although borders tend to disappear and facilitate relations between different territories, at the same time, many relationships develop precisely because of the persistence of differences (economic, administrative and legal). These differences are derived from the very existence of the borders, which allows us to approach deterritorialization or reterritorialization processes, due to the emergence of cross-border regions in the periphery of the nation. This can be explained by the presence of the borders, sharing importance with other territories, without ignoring the historical and political context, and observing a transformation in the role of borders and the integration of history into territorialities that are redefined. Thus, this region cannot be understood without borders being a basic motive of attraction and cooperation.
- Business tourism development in the fashion industryPublication . Mendes, Benedita; Liberato, Dália; Alén, Elisa; Liberato, PedroThe book features the first volume of the proceedings of the 10th International Conference of the International Association of Cultural and Digital Tourism (IACuDiT), with the theme “Recent Advancements in Tourism Business, Technology, and Social Sciences,” which was held from August 29 to 31, 2023, in Crete, Greece. It showcases the latest research on Tourism Business, Technology, and Social Sciences and presents a critical academic discourse on smart and sustainable practices in the tourism industry, stimulating future debates and advancing readers’ knowledge and understanding of this critical area of tourism business in the post-COVID-19 era. COVID-19 produced dramatic effects on the global economy, business activities, and people, with tourism being particularly affected. The book discusses the resulting digital transformation process in a range of areas, including its effect on the social sciences combined with special forms of tourism. This accelerated digitalization encourages the emergence of new digital products and services based on the principle of flexibility. The book focuses on the knowledge economy and smart destinations, as well as new modes of tourism management and development, and includes chapters on emerging technologies such as the Internet of Things, artificial intelligence, big data, and robotics in connection with various tourism practices.
- Dark tourism: proposta de roteirizaçãoPublication . Liberato, Dália; Liberato, Pedro; Alén, Elisa; Lopes, Maria CarlosO presente artigo pretende enfatizar a importância crescente da inovação na oferta de produtos turísticos ao nível do turismo cultural nas áreas urbanas. Nesta perspetiva, o Dark Tourism representa uma extensão do turismo cultural, numa abordagem inovadora. Os locais habitualmente associados ao Dark Tourism incluem campos de concentração, prisões inativas, casas de serial killers, cemitérios, e todos os outros locais que atendam aos padrões de morte, tragédia e sofrimento (Biran et al., 2011; Braithwaite & Lee, 2006. Dunkley et al., 2011; Kang et al., 2012; Luz, 2016, 2017; Podoshen, 2013; Podoshen et al., 2015; Stone & Sharpley, 2008, 2009; Pedra, 2012; Yan et al., 2016; e Zhang et al., 2016). Em Portugal existem alguns locais associados à prática do Dark Tourism, embora ainda não explorados de forma inovadora e integrados em redes internacionais mais amplas como as que propomos com a presente investigação, cujo principal objetivo é avaliar o potencial do Dark Tourism na cidade do Porto. Os objetivos parciais são: comprovar a existência de um nicho de mercado no Porto associado ao turismo sombrio; compreender se a cidade do Porto tem recursos turísticos e procura turística, capazes de desenvolver uma experiência turística no âmbito do Dark Tourism; e sensibilizar as Destination Management Organizations (DMO's) no Porto, para a oportunidade deste mercado. Os resultados obtidos a partir de questionários aplicados a visitantes/turistas permitem uma nova abordagem sobre o papel dos recursos turísticos na cidade, no âmbito do Dark Tourism. Esta investigação propõe, a partir dos resultados obtidos, a roteirização dos recursos existentes na cidade, integrados em redes internacionais, a partir da ideia de Sharpley e Stone (2009) que abordam o Dark Tourism como uma rota turística entre o lugar, a história e sua herança.
- Digital technology in a smart tourist destination: the case of PortoPublication . Liberato, Pedro; Alén, Elisa; Liberato, DáliaGiven that information and communication technologies (ICT) have become increasingly integrated into the tourism industry, this article aims to emphasize the growing importance of ICT for smart tourism destinations. As a city, Porto has been consolidating its position as a smart tourism destination by emphasizing tourists’ experiences that are evaluated through innovation, communication, and interactivity with tourists/visitors. A survey of 423 tourists visiting the city provided the data for this study. The analysis focuses on the availability of ICT in Porto and its influence on tourists’ decisions to visit the city. This information helps to determine whether the application and information available on the Internet had positively contributed to tourists’ satisfaction in their visits to Porto. In particular, this article focuses on the influence of ICT accessibility on tourists’ choices of destination, their experiences, and their satisfaction. The results obtained can serve as insights for others to understand how tourists’ behavior and experiences, their planning stages and their demand for information are affected by the availability of ICT, in the context of smart tourism destinations.
- Editorial "Advances in tourism, technology and systems: selected papers from ICOTTS20, Volume 2"Publication . Abreu, António; Liberato, Dália; Alén, Elisa; Garcia Ojeda, Juan Carlos
- Eurocity Chaves-Verín, cross-border tourism experience in the Iberian PeninsulaPublication . Liberato, Dália; Alén, Elisa; Búa, Pablo Rivera; Liberato, PedroThe Eurocity Chaves-Verín, as an European Grouping of Territorial Cooperation (EGTC), will be the central region to address in this work, focusing particularly on the issue of good practices taken into account in the existing cooperation link in these two cross-border regions, regarding the Thermal and Water Route Verín-Chaves-Vidago, as a leading proposal that fits and complements other offerings, creating competitiveness prospects for the destination, based on the quality offer, solely in endogenous resources, diversity of complementary tourism products, resulting in advantages for the stakeholders of the destination by extending the average stay and reducing seasonality. The results of the research show that the appreciation of the complementarity of the products made available to tourists, can effectively culminate in the increasing competitiveness of the destination, if the partnerships are valued and concretized, and if the stakeholders demonstrate openness regarding the proposals of the EGTC, concerning the valorisation, planning and promotion of tourism products arising from both regions.
- Experience and satisfaction evaluation in fashion eventsPublication . Liberato, Dália; Mendes, Benedita; Liberato, Pedro; Alén, ElisaFashion events contribute to the enhancement of cities and regions as tourism destinations. The aim of this study is to understand the influence of the individual profile and characteristics of the trip in the evaluation of the experience considering the participation in fashion events and understand the influence of the experience of participation in the event, in the evaluation of the experience and the degree of satisfaction with the event. On the empirical side, using a quantitative methodology, the research presents a case study, investigating the relationship between the dimensions individual profile, characteristics of the trip, experience, current experience and satisfaction. Main findings show that Individual Profile, Characteristics of the Trip and Participation in Event positively affects the Evaluation of Experience, and Participation in the event positively affects the degree of satisfaction regarding the event. In terms of managerial implications, the authors suggest the existence of a mutual effect between the Individual Profile, the Characteristics of the Trip and the Knowledge and Participation in previous editions with the way that participants of fashion events will experience and evaluate their satisfaction regarding the event.
- Fashion as an economic sustainability indicator in tourism destinations’ governance through business participationPublication . Liberato, Dália; Mendes, Benedita; Alén, Elisa; Liberato, PedroIn the tourism sector, the hosting of events has been playing an increasingly significant role in attracting visitors and differentiating between competing destinations. Events play an important role in a destination’s marketing strategy. There are several motivational typologies that induce the growth in the number of participants in fashion events, among them getting to know designers, brands, and new collections, as well as following the trends. Professional motivation is growing as a result of participation and collaboration in the organization of the event itself, or because they intend to get to know the work and stay updated on the strategies used by partner companies and competitors in the sector, representing the place and the moment where new trends are presented for the first time and the occasion where partnerships and commercial exchanges between production, commercialization, and consumption areas take place. The industry strategy for the involvement of all stakeholders in the organization of events associated with a large producing region will emphasize the international involvement of participants, the international competitiveness of the industry, and the tourism destination. It intends to stimulate the region in the perspective of an economically sustainable model and integrate a destination governance strategy associated with this industry. This research aims, through the application of questionnaires to participants of fashion events held in the city of Porto between the months of September 2019 and February 2020, to assess the degree of participation, motivation for participation, evaluation of the experience of participation in the event, and corresponding degree of satisfaction. The main results highlight that fashion events can add value to the city of Porto and are directly related to its image and personality as a city and its active, cultured, and cosmopolitan lifestyle.
- Fashion weeks as a driver of sustainable development in tourism destinations: the case of Portugal FashionPublication . Liberato, Pedro; Mendes, Benedita; Liberato, Dália; Alén, ElisaOver the last years, fashion events tourism has been increasing, namely through promotional events, in which designers and fashion companies present their new collections, attracting visitors that meet their needs of shopping experiences and attending fashion events. The objective of this research work is to identify the effects of the realization of a fashion week in the sustainable development of a city, as a tourism destination. On the empirical side, using a qualitative methodology, the research presents a case study that relates the Portugal Fashion event with the sustainable development of the city of Porto as a tourism destination. The main conclusions show that the Portugal Fashion adds value to Porto and contributes to the sustainable development of both the economic and socio-cultural perspectives. However, it is crucial that the several stakeholders of the city cooperate so that the benefits from this event are maximized.