ESHT - DTL - Comunicações em eventos científicos
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Browsing ESHT - DTL - Comunicações em eventos científicos by Author "Abreu, António"
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- Generation Y: the competitiveness of the tourism sector based on digital technologyPublication . Liberato, Pedro; Liberato, Dália; Abreu, António; Alén, Elisa; Rocha, ÁlvaroIn this article we present the literature review on the influence of Generation Y on tourism and its relationship with the supply of hyper personalized products. Also seeks to reflect on the changes in tourism in the digitalization era. Also known as Generation Me, this generation are digital natives, multicultural, able to change, descendants of globalization, protagonists of selfies, preferring personalized products and tailored services, which is one of the market greatest challenges. They have more rational characteristics to consume. Regarding the tourism industry, the development of technology and the internet have been an asset. The adoption of information and communication technologies has led to changes in the way of communication with the individual or institutional clients and enables the adoption of innovative business models and electronic sales channels of tourism products. It is crucial the information about demand/tourists, tourist destinations, amenities, availability, pricing, geographic information and weather, supply and transport, information about companies, intermediaries and competitors; trends in the tourism market, prices, products and tourist packages, Marketing Organization of tourist destinations, trends in the industry, size and nature of tourism, as well as policies and development plans. The role of the ICT in tourism has become an essential tool in today’s world of quick information, especially on Generation’s Y options.
- LGBT tourism: the competitiveness of the tourism destinations based on digital technologyPublication . Liberato, Pedro; Liberato, Dália; Abreu, António; Alén, Elisa; Rocha, ÁlvaroIn this article, we present the literature review on the influence of LGBT consumers on tourism. Several authors demonstrate the clear relationship between countries progressive policies towards LGBT people and the economic benefits for their tourism sector, and the increasing social benefits as a result from the associated brand image of tolerance, inclusiveness and diversity. LGBTs are a community with a strong sense of identity, constantly sharing experiences and information and in constant virtual interaction, use all the available means of communication, especially the communication channels and online platforms, developed specifically for this community, such as online associations and forums, specialized websites and apps, and several social networks. Those responsible for marketing, tourism products and services, have been increasingly committed to reaching this target through the several online communication channels. Nonetheless, international publications point to the need for even more products and websites designed and directed to this type of customers. Information and communication technologies modifies the interaction with the individual or institutional clients and enables the adoption of innovative business models and electronic sales channels of tourism products. The role of the ICT in tourism has become an essential tool in today’s world of quick information, especially regarding LGBT tourist’s options.
- The information technologies in the competitiveness of the tourism sectorPublication . Liberato, Pedro; Liberato, Dália; Abreu, António; Alén, Elisa; Rocha, ÁlvaroThis article seeks to reflect on the changes in tourism in the digitalization era. Regarding the tourism industry, the development of technology and the internet have been an asset. The adoption of information and communication technologies has led to changes in the way of communication with the individual or institutional clients and enables the adoption of innovative business models and electronic sales channels of tourism products. It is crucial the information about demand/tourists, tourist destinations, amenities, availability, pricing, geographic information and weather, supply and transport, information about companies, intermediaries and competitors; trends in the tourism market, prices, products and tourist packages, Marketing Organization of tourist destinations, trends in the industry, size and nature of tourism, as well as policies and development plans. The role of the ICT in tourism has become an essential tool in today’s world of quick information.