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Abstract(s)
No âmbito do mestrado em Marketing Digital do ISCAP, foi elaborado o presente
relatório, que tem por objetivo, relatar e aprofundar as várias atividades realizadas ao
longo do estágio curricular. O mesmo decorreu na WDMI, uma empresa de distribuição
de material informático, tendo a duração de 400 horas, realizadas entre o período de 20
de novembro de 2023 até 9 de fevereiro de 2024. Optei por realizar estágio curricular,
uma vez que pretendia consolidar os conhecimentos lecionados durante o mestrado,
através de vertentes mais práticas do marketing digital.
Durante o período que estagiei na WDMI, tive a possibilidade de realizar tarefas
relacionadas com diferentes vertentes do marketing digital, tendo disponibilizado mais
tempo com SEO, planeamento e gestão de redes sociais, email marketing e copywriting.
Todo o período de estágio foi uma constante aprendizagem, sendo fundamental para
adquirir conhecimentos, que serão bastante úteis para ingressar no mercado de trabalho
com uma maior experiência prática.
In order to complete the Master's in Digital Marketing at ISCAP, this report was prepared, which aims to detail and deepen the various activities carried out during the curricular internship. The internship took place at WDMI, a computer equipment distribution company, lasting 400 hours, carried out between the period from November 20, 2023, to February 9, 2024. I chose to undertake a curricular internship, as I intended to consolidate the knowledge taught during the master's program through a more practical approach. During the period I interned at WDMI, I had the opportunity to perform tasks related to different aspects of digital marketing, focusing more effort and time on SEO, planning and managing social media, email marketing, and copywriting. The entire internship period was a constant learning process, being fundamental to acquiring knowledge that will be very useful for entering the job market with greater practical experience.
In order to complete the Master's in Digital Marketing at ISCAP, this report was prepared, which aims to detail and deepen the various activities carried out during the curricular internship. The internship took place at WDMI, a computer equipment distribution company, lasting 400 hours, carried out between the period from November 20, 2023, to February 9, 2024. I chose to undertake a curricular internship, as I intended to consolidate the knowledge taught during the master's program through a more practical approach. During the period I interned at WDMI, I had the opportunity to perform tasks related to different aspects of digital marketing, focusing more effort and time on SEO, planning and managing social media, email marketing, and copywriting. The entire internship period was a constant learning process, being fundamental to acquiring knowledge that will be very useful for entering the job market with greater practical experience.
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Keywords
Marketing digital Redes sociais SEO SEA Email marketing KPI´S WDMI Digital marketing Social media