Publicação
The impact of social media on the choice of cosmetic products among young adults living in the district of Porto
| dc.contributor.author | Rodrigues, Beatriz | |
| dc.contributor.author | Sousa, Bruna | |
| dc.contributor.author | Oliveira, Rita F. | |
| dc.contributor.author | Oliveira, Ana Isabel | |
| dc.contributor.author | Ferraz Oliveira, Rita | |
| dc.contributor.author | Oliveira, Ana Isabel | |
| dc.date.accessioned | 2026-09-16T09:28:50Z | |
| dc.date.available | 2026-09-16T09:28:50Z | |
| dc.date.issued | 2025-10 | |
| dc.description.abstract | The skin is the largest organ of the human body, fulfilling essential physiological and protective functions. In recent years, the demand for cosmetic products has risen considerably, driven not only by dermatological concerns but also by aesthetic motivations. Social media platforms have emerged as influential channels in shaping consumer behaviour, particularly among young adults. To evaluate the impact of social media on the selection of cosmetic products among young adults aged 18 to 30 residing in the district of Porto. Observational, descriptive, crosssectional study, employing a snowball sampling method. Data were collected through an online questionnaire applied between December 2024 and March 2025, and analysed using SPSS®. A total of 252 participants were included. Higher levels of trust were verified in information sources among participants with dermatological conditions with 63.6% indicating they “trust a lot” in information sources. Male respondents exhibited greater trust in social media content overall (p < 0.001). TikTok emerged as the most influential platform, with 69% of purchases made based on online recommendations. Moreover, both gender and age group influenced the type of information sought (p<0.05). An association was also observed between possible adverse reactions occurrence and subsequent search for professional advice (p < 0.001). These findings suggest that social media exerts a tangible influence on cosmetic purchasing behaviour among young adults, highlighting the need for healthcare professionals to assume a more visible and credible presence within digital platforms. | eng |
| dc.identifier.citation | Rodrigues, B., Sousa, B., Oliveira, R. F., & Oliveira, A. I. (2025). The impact of social media on the choice of cosmetic products among young adults living in the district of Porto. 13th APLF Annual Conference, TherapeuTic advances in drug safety 16(S1), 23–24. https://journals.sagepub.com/doi/epub/10.1177/20420986251379201 | |
| dc.identifier.doi | 10.1177/204209862513792 | |
| dc.identifier.eissn | 2042-0994 | |
| dc.identifier.issn | 2042-0986 | |
| dc.identifier.uri | http://hdl.handle.net/10400.22/32705 | |
| dc.language.iso | eng | |
| dc.peerreviewed | yes | |
| dc.publisher | SAGE Publications | |
| dc.relation | UID/50006 | |
| dc.relation.hasversion | https://journals.sagepub.com/doi/epub/10.1177/20420986251379201 | |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc/4.0/ | |
| dc.subject | Skin care products | |
| dc.subject | Social media | |
| dc.subject | Consumer behavior | |
| dc.title | The impact of social media on the choice of cosmetic products among young adults living in the district of Porto | eng |
| dc.type | conference proceedings | |
| dspace.entity.type | Publication | |
| oaire.citation.conferenceDate | 2025-10 | |
| oaire.citation.conferencePlace | Aveiro | |
| oaire.citation.endPage | 24 | |
| oaire.citation.issue | S1 | |
| oaire.citation.startPage | 23 | |
| oaire.citation.title | 13th APLF Annual Conference - TherapeuTic advances in drug safety | |
| oaire.citation.volume | 16 | |
| oaire.version | http://purl.org/coar/version/c_970fb48d4fbd8a85 | |
| person.familyName | Ferraz Oliveira | |
| person.familyName | Oliveira | |
| person.givenName | Rita | |
| person.givenName | Ana Isabel | |
| person.identifier.ciencia-id | FD1F-2E0C-1254 | |
| person.identifier.ciencia-id | 9212-F501-E9EF | |
| person.identifier.orcid | 0000-0003-3933-5740 | |
| person.identifier.orcid | 0000-0003-4420-6476 | |
| relation.isAuthorOfPublication | 6c1b7213-1303-47eb-bfa7-ecbef6a9b8d9 | |
| relation.isAuthorOfPublication | 4b3fe293-2740-469f-97d3-99d0b107b5e0 | |
| relation.isAuthorOfPublication.latestForDiscovery | 6c1b7213-1303-47eb-bfa7-ecbef6a9b8d9 |