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Orientador(es)
Resumo(s)
The knowledge-based society we live in has stressed the importance of human
capital and brought talent to the top of most wanted skills, especially for
companies who want to succeed in turbulent environments worldwide. In fact,
streams, sequences of decisions and resource commitments characterize the day-
to-day of multinational companies (MNCs) and internationalized companies.
In most companies, strategic decisions are extensively discussed and are generally
formulated and articulated in specialized language often developed by the best
minds in the company. Yet the language used in such deliberations is usually taken
for granted and receives little attention, being often managed ad hoc.
With this paper we intend to discuss some strategies that are commonly used by companies and refer some actions that can boost talent and improve language performance, in certain international communication contexts, with little investment
Descrição
Palavras-chave
Contexto Educativo
Citação
Alexandra Albuquerque; Rute Costa; José Paulo Esperança. The invisible factors that can make the difference. Language management and knowledge transfer in multinational sites, Trabalho apresentado em BS'13 -3rd International Conference on Business Sustainability - Management, Technology and Learning for Individuals, Organizations and Society in Turbulent Environments, In Proceedings of 2100 Projects Association of Joint Conferences - Business Sustainability III, Póvoa de Varzim, 2014.
Editora
2100 Projects Association