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- Uso da tecnologia e avaliação da satisfação relativamente ao destino turístico pela geração ZPublication . Liberato, Pedro; Aires, Cátia; Liberato, DáliaO presente artigo pretende apresentar uma análise comparativa no que se refere aos distintos comportamentos das gerações, no que concerne à utilização da tecnologia em diferentes contextos do quotidiano em geral, e à informação sobre destinos turísticos, em particular. A investigação empírica pretende apresentar, relativamente à geração Z, e ao destino Porto, resultados sobre a influência dos recursos tecnológicos no grau de satisfação, face ao destino, nas fases pré-viagem e durante a viagem. Os resultados evidenciam que a tecnologia faz parte do modo de vida da Geração Z, na fase da pré-viagem e durante a viagem, confirmando assim que as tecnologias e a utilização da internet são decisivas na pesquisa de informações de viagem, reservas e pagamentos, durante a fase de preparação de uma viagem, pela Geração Z. Deverão, as DMO’s regionais e locais, assegurar a permanente atualização dos conteúdos de informação online e atualização das tecnologias no destino, particularmente, nos serviços turísticos (em todos os setores: alojamento, transportes, restauração, e atrações em geral), deverá estar sempre disponível, pela necessidade de obtenção de esclarecimentos sobre os destinos turísticos antes e durante da viagem, essencial à avaliação positiva da satisfação da experiência do consumidor.
- The restrictions on travel of elderly tourists and their mitigation by facilitators and negotiation strategiesPublication . Lopes, Maria Carlos; Liberato, Dália; Alén, Elisa; Liberato, PedroThe segment of the elderly population has taken on a heterogeneous character due to the various economic and social policies and reforms that have been implemented by the governments of the various countries. This is the baby-boom generation, that is, individuals who were born between 1946 and 1964, and who currently have greater purchasing power than previous generations and have a high interest in leisure moments where travel ends up having great meaning. However, about half of the population is affected by several factors, which prevent travel. In this sense, the objective of this work aims to investigate how, in the literature review, travel constraints are mitigated or eliminated through facilitators or negotiation strategies. Tourism promoters and managers, stakeholders and DMO’s, have, thus, the great challenge of mitigating, as much as possible, the travel restrictions of elderly tourists, through several strategies and tools that allow a greater participation of this segment of the population in tourism activities.
- Smuggling tourism in the North of Portugal and GaliciaPublication . Liberato, Pedro; Torres, Mariana Ferreira; Liberato, DáliaThis research, which presents a qualitative methodology, has as main objective, to understand how smuggling is being remembered and portrayed today, and which strategies can be proposed by entities, to promote smuggling as one of the main tourism resources in the North of Portugal. The main findings focus on the need for the organizations to invest in this new tourism product, as well as denoting the existing constraints, concluding about the success factors for this new tourism product in the border region. To promote it, and visioning its success, the interviewees suggest the development of diversified routes along the border, because this product differentiates himself from others for it genuineness, influence the population of the border to participate more actively in the routes, to share their memories, and build new authentic experiences not previously known by tourists.
- Satisfaction and loyalty evaluation towards health and wellness destinationPublication . Liberato, Dália; Brandão, Filipa; Teixeira, Ana Sofia; Liberato, PedroNowadays, successful tourism destinations must offer diversity and new tourism products, addressing special interest niches, where it is possible to frame health and wellness tourism, with special emphasis on thermal tourism. It has been observed some changes regarding the customer characteristics, treatments, products, and services made available, as a strategy to overcome imbalances in physical and psychological well-being, diagnosed in the consumer. It is in the spas, with body and mind recovery treatments offer, complementary to the classic treatments, that individuals recover their well-being and, consequently, improve their quality of life. The quantitative research was based on a sample of 201 participants in the North and Centre of Portugal, in a pandemic context(COVID'19). The results confirmed that the socio-demographic profile of the participants influences the choice of the available services; the most valued aspects in the selection of the thermal establishment influence the degree of satisfaction regarding the trip and the thermal experience, and the intention to recommend and revisit the destination; and, Finally, overall satisfaction with the thermal destination significantly influences the loyalty to the health and wellness destination. Main contributions were identified, concerning the quality and variety of treatments, infrastructure, price, location, access and service, and the need for product design and proposals directed at identified target markets.
- Literary tourism in Northern Portugal: an exploratory perspectivePublication . Sousa, Bruno; Liberato, Pedro; Liberato, Dália; Pereira, Carina; Rodrigues, Cristina; Costa, Adriano; Malheiro, Alexandra; Esteves, Elsa; Carvalho, Pedro
- Digital communication and the crisis management in hotel management: a perspective in the Euroregion North of Portugal and Galicia (ERNPG)Publication . Cardoso, Diana; Sousa, Bruno; Liberato, Dália; Liberato, Pedro; Lopes, Eunice; Gonçalves, Francisco; Figueira, VictorThe current unprecedented globalization of the social economy, with worldwide mobility of people, products and services in an increasingly connected market and society, has promoted the rapid geographic spread of the coronavirus (i.e., crisis management) outbreak, negatively affecting tourists’ behavior and their well-being, whether due to restrictions imposed by governments on international travel, or due to tourists’ fear of catching the disease. This manuscript aims to understand how digital communication has helped the tourism industry in general and the hotel context in particular to face the negative consequences caused by the new coronavirus pandemic. The development of the research followed a qualitative methodological approach, constituting an exploratory study, based on four semi-structured interviews with managers of hotel establishments, located in the Northern Region of Portugal and Galicia. As main conclusions, it is possible to highlight that digital communication and the use of social networks were fundamental tools for hotel establishments during the pandemic caused by COVID-19, especially during the confinement period, when establishments had to close, many of them completely. There were many changes brought about in the tourism industry in the Euroregion of Northern Portugal and Galicia (ERNPG), with an increase in domestic tourism, a decrease in the external market and a change in tourist profile and behavior, whether due to sanitary and public health issues that induced fear of travel, or by the measures imposed by the government that prevented such trips. According to the strategies implemented by the hotel establishments, the intensification of digital communication use and social networks stands out, since, for a long time, it consisted of the only connecting tool between the hotel and its customers and the initiatives of the Regional Entities and Turismo de Portugal (regional and national DMOs), through numerous training courses in the area of digital marketing and the implementation of hygiene, sustainable and safety measures in hotel establishments. Regarding the future of tourism, it is expected that it will recover in the coming years and approach the historical values of previous years, given the advance in vaccination against the disease and the tourist’s desire to travel. In the short term, strategies are expected from hotel establishments that include valuing the destination on digital marketing platforms through attracting qualified human resources and a commitment towards tourism sustainability.
- Porto as an LGBT+ friendly destinationPublication . Liberato, Pedro; Liberato, Dália; Moreira, Jéssica; Costa, Carlos; Brandão, FilipaTourism has a special value for LGBT+ people. It is an opportunity to alleviate the stress caused by discrimination and sexual prejudice in the regions from which they come. LGBT+ tourists consider several aspects when choosing a holiday destination. The LGBT+ segment is a fast-growing segment with high spending power, loyalty, and potential. Portugal has one of the most progressive laws in the world when it comes to homosexuality. However, there is still a large gap between legislation and LGBT+ tourists' perceptions of the LGBT+ friendliness of destinations. According to Jordan (2018), even in more socially liberal countries, LGBT+ people may not identify as such for fear of discrimination and may be unwilling to participate in interviews or surveys. This significantly affects the number and, more importantly, the quality of research. It is very difficult to obtain significant samples from the entire LGBT+ community. In this regard, Jordan (2018) adds that there is a lack of platforms that allow researchers to easily reach LGBT+ people, which makes it difficult for researchers to develop specific relevant studies. Most research on LGBT+ communities emerged in the 1990s and early 2000s, mainly discussing their economic power, but also sexuality, destination choice, and LGBT+ leisure space configuration (Monaco, 2022). Early research on gay consumers suggested that a gay travel market did not exist or was not viable. It concluded that sexual orientation should not constitute a market segment (Vorobjovas-Pinta & Hardy, 2016). Other studies have focused on the relationship between homosexuality, consumption, and hospitality (Avena & Rossetti, 2006), gay men's holiday travel consumption (Clift & Forrest, 1999; Hughes, 2002; Hughes & Deutsch, 2010; Pritchard et al., 2000), understanding destination choice behavior (Hoffmann et al., 2018; Neves & Brambatti, 2019) and the benefits of LGBT-inclusive destinations (Ram et al., 2019; Hahn et al., 2021). The overall objective of this study is to understand how LGBT+ visitors perceive Porto as a LGBT+ friendly destination. The study also aims to determine whether gender identity and sexual orientation influence the motivation of LGBT tourists to travel to Porto, whether LGBT tourists are valued by the destination and DMOs, and whether the perceived safety of LGBT tourists influences their intention to recommend and return to the destination.
- Literary tourism: a cultural trip?Publication . Ferreira, Ana; Alén, Elisa; Liberato, Pedro; Liberato, DáliaIn this article, we intend to present literary tourism as a growing trend of cultural tourism. In fact, tourism and literature have a common element, the trip. Travelling, as an activity of making journeys, is an element of connection between different places and peoples and, therefore, it plays a crucial role in the tourism activity. Literature may be of great importance as it can make a place immortal, strengthening the growth of literary pilgrims, and satisfy the demands of cultural tourism. Literary tourism has several dimensions, being motivated by the interest concerning an author, in a literary creation or setting, or in the cultural heritage of a destination. This research concludes that it is important to understand visitor’s needs, and places linked to authors or literary creations must be used to promote destinations more proactively, having the support of local communities.
- Literary routes as a successful tourist offer in PortoPublication . Ferreira, Ana; Alén, Elisa; Liberato, PedroNowadays tourist aspires to something differentiated, personalized, focused on quality, culture, and the environment. As this tourist is a more demanding one, it is crucial to provide an innovative offer bearing in mind that this type of tourist aspires to something more specific. This is exactly the case of literary tourists. By using a literary text to invite people to visit a city, which we may call "literary invitation", we intend to provide some real and material knowledge about the city, often in the form of a route to be travelled. Tourist itineraries immerse visitors in the plot of a narrative or in the historical era it refers to and therefore, enhances the experience of a cultural visit assuming an important political and economic significance in today’s tourism destinations. Besides enhancing cultural exchange and cross-border relations, tourists mobilize large economic resources that can promote the socio-economic development of the territories. This paper intends to present an analysis of the motivational attributes of literary routes in the perception of the tourist destination Porto based on information obtained from a sample of 272 tourists/visitors in the city during the summer of 2020. The analysis of the results allows us to state that they represent a reliable basis for tourist agents interested in reevaluating the essence of tourist activity in the city, in the context of literary resources and attractions, and these motivational factors may be incorporated into marketing strategies.
- The strategic management process in a border destination: the Eurocity Chaves-VerínPublication . Liberato, Dália; Peixoto, Anabela; Liberato, PedroThe aim of this study is to analyse the process of managing a border destination: The Eurocity Chaves-Verín. The research was carried out with a view to different levels of action, namely, to understand the importance of water for the region as a tourist product, to evaluate the positive and negative aspects of the destination development, and to determine the importance of the innovative product “Bio-healthy plans”. Using the qualitative methodology, through semi-structured interviews in a [32] analysis proposal, it was concluded that the model used may be an added value concerning the approach to tourism destinations, because it is considered a wide range model viewing results and plans for future actions, to be implemented at the destination. It is a current model, easily adaptable to the generality of tourism destinations, particularly in the pandemic context of health, experienced in this year. The main results show that we are facing a thermal and wellness destination, which involves all stakeholders, and currently, tourism provides many positive elements for the region.