Browsing by Author "Liberato, Pedro"
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- Accessibility in tourism: optimizing the tourism experience through social sustainability interpretationPublication . Liberato, Pedro; Liberato, Dália; Vieira, Ana; Mendes, Teresa; Barreira, Hugo; Rodrigues, CristinaAccessibility has become one of the main key issues in tourism today, as it determines the extent to which an individual can participate in the activities/experiences provided by the sector in each destination. It ensures that all products, services, and facilities will be developed for everyone to use and that all will benefit from them. This is reflected in the accessibility related to the absence of obstacles to the use of the tourism product still present in the infrastructures, public transport, information, technology, or communication services. The improvement in accessibility may ensure opportunities for access, safely and autonomously, to equipment, transport, spaces, and information, allowing most segments to participate in all activities of daily life in an independent, comfortable, safe, and without discrimination of any kind. This research establishes the objective of identifying the accessibility measures adopted in the cities of Braga and Guimarães, in the Northern Region of Portugal, through issues related to the specific training of employees, the use of new technologies as a competitive advantage, the concern with presenting information in various formats and the appropriate means of transport. For the collection and analysis of information, the qualitative method was selected, an exploratory descriptive study, based on semi-structured interviews conducted with the official responsible, stakeholders, interpreter guides, and associations of each tourist destination. The results show that, despite the improvements diagnosed in recent years, the regions still face some barriers. The measures frequently identified with the aim of optimizing accessibility in tourism destinations were specifically the use of access ramps (removable or definitive) and the introduction of adapted toilets.
- An approach to revenue management strategies in the hospitality industryPublication . Liberato, Dália; Oliveira, Mónica; Cardoso, Rui; Liberato, PedroYM is characterized as integrating the techniques, formulas, and strategies used to manage inventory, pricing, and sales policies. When linked to the hotel and tourism sector, YM manages availability, accommodation control, and discounts applied to overnight stays. RM is the evolution of YM, where using the full potentiality of the elements allows for maximizing revenue in periods of high demand and maximizing demand in periods of low revenue. RM is based on demand forecasting, price and inventory management, distribution channels, and revenue management performance. The world of hotel distribution is very complex and there is no way to control it. The Revenue Manager must be vigilant for the large price disparities in the various distribution channels. The distribution channels allow the hotel to reach a wider market share and an increase its competitive range. The Crowne Plaza Porto has a wide network of distribution channels represented by direct bookings and contracted distributors: Direct reservations come from four sources: Central Reservations Office (CRO), direct contact with the reservations department, the IHG brand website, and the mobile app. This research presents a qualitative methodology, applied to the Hotel Crowne Plaza Porto, whose purpose is to identify the segmentation introduced by two main segments: Individuals and Groups. The results of this research suggest that each of these segments is divided into several subgroups according to the specificity of their characteristics, and adequately identified, allowing the hotel's Revenue Manager to apply different strategies to the different customer groups, equally justified.
- Attributes associated with the glamping concept. An empirical studyPublication . Liberato, Pedro; Coelho, José; Liberato, DáliaCamping needs a strategic shift based on innovation and that competes with the current campsites. Glamping emerges as an innovative concept, capable of combining the advantages of cam- ping, making up for the negative issues traditionally associated with it. This topic is justi ed by the growing trend around the world, which may serve to withdraw camping from the stagnation stage where it is. The present study aims to ll a signi cant lack of scienti c material about glamping in Portugal and to identify the importance given to the attributes that de ne this concept: Nature; Accommodation; Gastronomy; and Experience. Focusing on the campsites in Porto's Metropolitan Area, data was collec- ted through an original questionnaire, obtaining a convenient sample of 201 campers. A one-dimensional structure was assumed in the attributes: Nature, Gastronomy and Service and a two-dimensional struc- ture of the attributes: Accommodation and Experience. Regarding the analysed attributes, the one which collected the highest value of importance was the one related to the questions about "Nature", followed by the attributes "Service"and "Accommodation_Amenities". This nding con rms the basis of the concept of glamping. The pro le of the user of this concept was suggested through descriptive analysis. The hypotheses have shown that, among the campers, there are no signi cant di erences between the level of experimentation and gender, which is not true for age and literacy. It was also concluded that the importance attributed to the service increases according to the amount willing to pay by the camper, per night in a glamping unit.
- A autenticidade na valorização da experiência turística num destino de média dimensão: o caso da Festa da Senhora d’Agonia em Viana do CasteloPublication . Ferreira, Daniela; Liberato, Dália; Liberato, PedroAtualmente, os turistas procuram experiências culturais autênticas e produtos locais únicos, que podem ser vistos como a resposta aos processos de globalização no turismo (Jelincic, 2009). Pretende-se perceber o papel que a cultura local autêntica, principalmente o património intangível, detém na valorização da experiência turística e posteriormente na satisfação. É estudado o caso específico da festa da Sra. da Agonia em Viana do Castelo, por ser um evento que invoca as tradições da cidade. Este estudo contribui para avaliar a autenticidade da festa nas quatro principais perspetivas (objetiva, construtiva, existencial e pós-moderna), classificar a experiência turística nos quatro domínios (educativo, evasão, entretenimento e estética) e avaliar as intenções de voltar e recomendar, verificando-se as relações existentes entre as diferentes vertentes. Foi aplicado um inquérito por questionário a 299 visitantes e turistas na festa da Sra. da Agonia. Os principais resultados do estudo demonstram que as caraterísticas da viagem influenciam a avaliação da autenticidade objetiva, construtiva, existencial e pós-moderna; verifica-se que uma maior apreciação da autenticidade, corresponde a uma avaliação positiva da experiência turística nos 4 domínios, apresentando uma relação entre “autenticidade objetiva e autenticidade existencial” e a “experiência turística”; ainda, uma melhor avaliação da experiência turística corresponde a um maior nível de satisfação quanto ao destino, com relação entre “experiência turística” e “satisfação” com um coeficiente padrão positivo e estatisticamente significativo.
- Avaliação da motivação, satisfação e experiência em eventos literários: festival literário “Correntes D’Escritas"Publication . Liberato, Pedro; Sargo, Sara; Liberato, DáliaOs eventos e festivais são importantes promotores da atividade turístico-cultural, sendo primordial a sua valorização. A presente investigação visa contribuir para um conhecimento mais aprofundado sobre as especificidades do público de Festivais Literários, enquadrados no segmento do Turismo de Eventos. Pretende averiguar a existência de um nicho de mercado de Festivais Literários, as motivações que trazem o público ao evento, como classificam a sua experiência, o grau de satisfação que experienciam com o evento, e a intenção de voltar e recomendar o evento. Foi elaborado e aplicado um inquérito por questionário a 226 participantes do festival literário “Correntes d’Escritas, 2018”. Os resultados evidenciaram a existência de um nicho de mercado no evento, caracterizando-se por ser maioritariamente feminino, com habilitações superiores, rendimentos acima da média e residente na região. O enriquecimento cultural é o motivo principal da sua deslocação. O público evidencia um elevado grau de satisfação com o evento em geral, especialmente com a organização e debates realizados, destaca a dimensão educativa da experiência e pretende voltar e recomendar o evento.
- Avaliação das intenções comportamentais num destino de fronteira: o caso da eurocidade Chaves - VerínPublication . Liberato, Pedro; Alén, Elisa; Liberato, DáliaO presente artigo pretende enfatizar a importância das regiões transfronteiriças como destinos turísticos, em virtude da aplicação de projetos dinamizados pela iniciativa dos diferentes stakeholders, gerando oportunidades de crescimento e desenvolvimento para estes territórios, baseadas na valorização dos recursos endógenos. O objetivo principal da investigação agora apresentada foi avaliar as intenções comportamentais dos turistas na região da Eurocidade Chaves – Verín, enquadrada numa região transfronteiriça, a designada Raia Seca da fronteira luso espanhola do Norte de Portugal e Galiza. Concretamente, pretende-se determinar se o perfil individual dos visitantes e turistas ou as características da viagem influenciam as suas intenções comportamentais relativamente ao destino.
- Before and after the COVID-19 pandemic in wine tourism. The case of the Beira Interior wine routePublication . Costa, Adriano; Fernandes, Carlos; Rei, Constantino; Liberato, Dália; Antunes, Joaquim; Liberato, PedroIn 2018, Portugal was distinguished for the second consecutive time as the best tourist destination in the world. In addition, Portugal has been taking over as an international reference country in the production of prestigious wines worldwide, such as Barca Velha, Pêra Manca, Principal, Carrocel, among others. Although not yet a destination of wine tourism of reference worldwide, in recent years it has been affirming itself as such, as result of a diversified offer that extends throughout the national territory, allowing brands creation of destination identity that must be preserved, highlighted and valued. Knowing that Portugal begins to be recognized as one of the best travel destinations for gastronomy & wines and this segment is one of the strategic assets suggested in successive strategic plans for Tourism, it is understood, therefore, that it is important to know and inventory the different wine routes existing in the national territory, as determining tools for the promotion and dissemination of wine tourism. However, as of 26 February 2020, with the emergence of the first suspected cases of people infected with COVID-19 in Portugal, it seems that all this has changed (DDS, 2020). People stopped traveling. Air transport and shipping have been suspended, restaurants have closed or changed the way of business, people's movement has been restricted, which has led to all activities directly or indirectly linked to tourism having closed, or in the process of closing its doors. For the moment, there is a war against Covid-19, which we all know what it is, but we cannot immediately identify and could be anywhere. There is a feeling of helplessness in fighting this virus as it may be just around the corner and we cannot uncover it. We do know that one of the main ways of spreading this virus is social contact. On the other hand, tourism in general and wine tourism in particular, is provided by people and to people. Social contact is one of the pillars of it. Hence the big questions that arise in the future are: how can the trust of wine-tourists be recovered; what kinds of experiences will be offered; which innovations will emerge regarding the tourism offer. For this, we will interview all members of the Beira Interior Wine Route.
- Border tourism: an opportunity for the Dry Line Region, Northern Portugal and GaliciaPublication . Liberato, Dália; Alén, Elisa; Liberato, PedroBorder regions are currently an important research topic, mainly in regard to regional sciences (Makkonen and Williams, 2016), especially in Europe and North America (Yang, 2006). With emphasis on topics such as cooperation, regional economic development, governance and tourism (Makkonen and Williams, 2016), these topics turn them into territories of great significance. In order to reinforce the joint interventions of the Member States in integrated territorial development actions, together with the EU strategic priorities, European Territorial Cooperation (ETC) covers a set of actions aimed at promoting and favouring a balanced integration of the European Union territory. This includes cooperation between its different areas on issues of Community importance at cross-border level (cross-border cooperation, to eliminate borders), transnational level (transnational cooperation, experience sharing and good practices) and interregional level (interregional cooperation, for networking in the region). Crossborder cooperation is strategic and decisive for the sustainability and development of tourist destinations located in border regions. Trillo and Lois (2011) point out that cross-border cooperation is an innovating issue that has led to the reflection and understanding of the border under different perspectives since the 1970s. For Beritelli (2011), cooperative behaviour in tourist destination communities is a condition for their sustainable planning and development as a tourist destination, although the results are not always satisfactory. For this cooperation to be advantageous, it is essential that, in terms of tourism, it involves the diversity that complements two neighbouring regions, by perceiving the continuity of the territories that characterize, for example, the dry line of the Galicia-North Portugal Euroregion. The cooperation of Northern Portugal with the Autonomous Community of Galicia has been greatly increased, partly due to their shared linguistic ties and geographical proximity. The two regions have a natural and historical heritage with significant tourism potential and can complement each other. For Oliveras et al. (2010) and Datar (2011), cited by Trillo et al. (2015), the so-called Euroregions have proliferated on the European continent. According to them, there are no internal borders within the European Union that do not have some type of cooperation structure. Trillo and Lois (2011) also point out that although borders tend to disappear and facilitate relations between different territories, at the same time, many relationships develop precisely because of the persistence of differences (economic, administrative and legal). These differences are derived from the very existence of the borders, which allows us to approach deterritorialization or reterritorialization processes, due to the emergence of cross-border regions in the periphery of the nation. This can be explained by the presence of the borders, sharing importance with other territories, without ignoring the historical and political context, and observing a transformation in the role of borders and the integration of history into territorialities that are redefined. Thus, this region cannot be understood without borders being a basic motive of attraction and cooperation.
- Business tourism development in the fashion industryPublication . Mendes, Benedita; Liberato, Dália; Alén, Elisa; Liberato, PedroThe book features the first volume of the proceedings of the 10th International Conference of the International Association of Cultural and Digital Tourism (IACuDiT), with the theme “Recent Advancements in Tourism Business, Technology, and Social Sciences,” which was held from August 29 to 31, 2023, in Crete, Greece. It showcases the latest research on Tourism Business, Technology, and Social Sciences and presents a critical academic discourse on smart and sustainable practices in the tourism industry, stimulating future debates and advancing readers’ knowledge and understanding of this critical area of tourism business in the post-COVID-19 era. COVID-19 produced dramatic effects on the global economy, business activities, and people, with tourism being particularly affected. The book discusses the resulting digital transformation process in a range of areas, including its effect on the social sciences combined with special forms of tourism. This accelerated digitalization encourages the emergence of new digital products and services based on the principle of flexibility. The book focuses on the knowledge economy and smart destinations, as well as new modes of tourism management and development, and includes chapters on emerging technologies such as the Internet of Things, artificial intelligence, big data, and robotics in connection with various tourism practices.
- Citybranding: generation of brands in the cities of Mindelo and Praia, Cape VerdePublication . Rosa, Aguinaldo; Sousa, Bruno; Liberato, Pedro; Santos, José DuarteThe purpose of this manuscript is to analyze models for creating city brands and present a proposal for a conceptual model to influence the generation of city brands in valuing cities (specifically, with the context of the study in Cape Verde—Mindelo e Praia). As an exploratory study, it focuses on the creation of a citybranding from the analysis of several models previously presented, removing important points for the creation of a new model that proposes to point out the factors that make up the brand of a city as a product identity, product development, brand management, and brand building activities, in order to execute the creation of brands for the cities in question. It relates the influence of local identity to behavioral intentions in tourism on the part of residents and tourists. The result of this master’s project was to create brands within the scope of uniting the creative guidelines with the strengths identified in the research, establishing the necessary factors for the creation of a conceptual model (reflection on brand generation) so that it represented in a clear objective way what the city visually displays.