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Advisor(s)
Abstract(s)
Os eventos e festivais são importantes promotores da atividade turístico-cultural, sendo primordial a sua valorização. A presente investigação visa contribuir para um conhecimento mais aprofundado sobre as especificidades do público de Festivais Literários, enquadrados no segmento do Turismo de Eventos. Pretende averiguar a existência de um nicho de mercado de Festivais Literários, as motivações que trazem o público ao evento, como classificam a sua experiência, o grau de satisfação que experienciam com o evento, e a intenção de voltar e recomendar o evento. Foi elaborado e aplicado um inquérito por questionário a 226 participantes do festival literário “Correntes d’Escritas, 2018”. Os resultados evidenciaram a existência de um nicho de mercado no evento, caracterizando-se por ser maioritariamente feminino, com habilitações superiores, rendimentos acima da média e residente na região. O enriquecimento cultural é o motivo principal da sua deslocação. O público evidencia um elevado grau de satisfação com o evento em geral, especialmente com a organização e debates realizados, destaca a dimensão educativa da experiência e pretende voltar e recomendar o evento.
Events and festivals are important promoters of cultural-tourism activity, and it is therefore worth enhancing them. This research aims to contribute to a deeper knowledge about the specificities of the public o Literary Festivals, framed in the segment of Event Tourism, analysing the existence of a niche market of Literary Festivals, the motivations that bring the public to the event, how they classify their experience, the degree of satisfaction they experience with the event, and the intention to return and recommend the event. A questionnaire survey was applied to 226 participants of the literary festival "Correntesd'Escritas,2018". The results showed the existence of a niche market in the event, characterized by being mostly female, with higher qualifications, has above average incomes and is resident in the region. Cultural enrichment is the main reason for their displacement. The public shows a high degree of satisfaction with the event in general, especially with the organization and debates held, highlights the educational dimension of the experience, and intends to return and recommend the event.
Events and festivals are important promoters of cultural-tourism activity, and it is therefore worth enhancing them. This research aims to contribute to a deeper knowledge about the specificities of the public o Literary Festivals, framed in the segment of Event Tourism, analysing the existence of a niche market of Literary Festivals, the motivations that bring the public to the event, how they classify their experience, the degree of satisfaction they experience with the event, and the intention to return and recommend the event. A questionnaire survey was applied to 226 participants of the literary festival "Correntesd'Escritas,2018". The results showed the existence of a niche market in the event, characterized by being mostly female, with higher qualifications, has above average incomes and is resident in the region. Cultural enrichment is the main reason for their displacement. The public shows a high degree of satisfaction with the event in general, especially with the organization and debates held, highlights the educational dimension of the experience, and intends to return and recommend the event.
Description
Keywords
Turismo de eventos Eventos literários Festivais literários Motivações Satisfação Experiência Event tourism Literary events Literary festivals Motivations Satisfaction Experience
Citation
Publisher
Universidade de Aveiro