Browsing by Author "Fernandes, Paula Odete"
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- Application of factor analysis to produce a multivariate indicator of customer satisfaction in a thermal spaPublication . Silvério, Ana Cristina; Ferreira, Jéssica; Ferreira, Fernanda A.; Alves, Maria José; Fernandes, Paula OdeteTourism per se is a highly relevant sector of economic activity that has been growing steadily. In turn, health and wellness tourism asserts itself as a tourism product with a strong trend in terms of consumption (Baloglu et al., 2019) that is expected to grow continuously in the coming years (Rodrigues et al., 2020). Given this reality, it was found that health and wellness tourism experienced about twice as fast growth when compared to other tourism products - by 2019, it recorded a 6.8% growth while other segments recorded a 3.6% growth (Global Wellness Institute, 2021). As such, it has been confirmed that this tourism product becomes a strategy for destinations (Hartwell et al., 2018; Pyke et al., 2016), the tourism industry, and even the country. However, the pandemic caused by COVID-19, incited a number of reflections about the competitiveness of the tourism industry.
- Committed and non-committed policy regimes in a sequential mixed hotel duopolyPublication . Ferreira, Flávio; Ferreira, Fernanda A.; Fernandes, Paula OdeteThis paper highlights the effects of corporate social responsibility (CSR) on the strategic choice of pollution abatement and on the timing of the government’s commitment to the environmental tax policy, in the hotel industry. To do this, we consider a competition between one consumer-friendly hotel and one for-profit hotel, and two policy regimes (commitment and non-commitment), with two different timings of the government’s decision about environmental taxation. Hotels choose pollution abatement investments sequentially and outputs simultaneously. We show that with a high degree of consumer-friendliness, the committed environmental tax is lower than the non-committed one. We also show that although the environmental damage may be less under the non-committed policy regime, social welfare is always better under the committed policy regime. In addition, we examine the changes in the degree of CSR on the equilibrium results.
- Construção de um índice de satisfação para o cliente termal = Development of a spa customer satisfaction indexPublication . Silvério, Ana; Ferreira, Jéssica; Ferreira, Fernanda A.; Alves, Maria José; Fernandes, Paula OdeteO turismo de saúde e bem-estar tem sido alvo de uma procura gradual e, por esse motivo, apresenta-se como um produto turístico altamente estratégico para os destinos (Hartwell et al., 2018). À vista disso, num ambiente em que o mercado se encontra cada vez mais competitivo, a avaliação da satisfação tem como premissa ajudar os gestores a analisar o desempenho geral dos estabelecimentos termais tal como lhes permite redefinir prioridades e projetar novas estratégias de forma a interferirem positivamente na satisfação do cliente e alcançarem a sua competitividade (Campón-Cerro et al., 2020; Mi et al., 2019). Ainda, importa referir que estudar e analisar a satisfação do cliente termal considera-se perentório pelo facto de clientes satisfeitos serem mais propensos a desenvolver lealdade (Han et al., 2017; Mi et al., 2019). Neste ínterim, o principal objetivo do presente estudo assentou em construir um Índice de Satisfação do Cliente Termal (ISCT) sustentado na técnica estatística de análise fatorial exploratória tendo por base o grau de satisfação dos termalistas do balneário termal de Chaves. Assim, o conhecimento das determinantes da satisfação vão permitir produzir e analisar uma mensuração de satisfação mais robusta mediante a aplicabilidade de um índice multivariado. Com efeito, procedeu-se à aplicação de um inquérito por questionário no período de 13 de julho a 17 de setembro de 2020, mediante um processo de amostragem probabilístico, no qual se recolheram 107 questionários válidos. Para responder ao principal objetivo do estudo recorreu-se a uma análise descritiva que permitiu caraterizar os inquiridos e objetivar a mensuração do nível de satisfação. Posteriormente, aplicou-se uma análise fatorial exploratória que permitiu produzir fatores de satisfação que foram o suporte para o cálculo do ISCT. Os resultados obtidos demonstraram que os fatores mais determinantes que permitem avaliar a satisfação dos inquiridos são: equipamentos, infraestruturas e equipa técnica. Estes fatores explicam 69,9% da variância total dos dados. O ISCT global apresentou um valor bastante expressivo e satisfatório, de aproximadamente 94%, o que permite referir que os termalistas manifestaram estarem muito satisfeitos. Em epítome, a metodologia permitiu apresentar ao balneário termal de Chaves qual o fator com maior necessidade de ser submetido a melhorias, a fim de gerar um crescimento significativo no índice de satisfação.
- Desenvolvimento de um índice de satisfação do cliente termal através de uma análise multivariadaPublication . Silvério, Ana Cristina; Ferreira, Jéssica; Ferreira, Fernanda A.; Alves, Maria José; Fernandes, Paula OdeteEste estudo tem como principal objetivo construir um índice de satisfação do cliente termal (ISCT), recorrendo à análise fatorial exploratória, sustentado no nível de satisfação dos termalistas do balneário termal de Chaves. Para tal, procedeu-se à aplicabilidade de um inquérito por questionário que decorreu entre julho e setembro de 2020, mediante um processo de amostragem probabilístico, tendo-se recolhido 107 questionários válidos. Para responder ao objetivo do estudo efetuou-se, inicialmente, uma análise descritiva para identificar o perfil dos inquiridos e objetivar a mensuração do nível de satisfação. Posteriormente, aplicou-se uma análise fatorial exploratória que permitiu produzir fatores de satisfação que serviram de suporte para o cálculo do ISCT. Como o ISCT global foi de 93,49% pôde constatar-se que os termalistas se encontram muito satisfeitos. Em compêndio, a metodologia permite apresentar o fator com maior necessidade de se submeter a melhorias para gerar um crescimento significativo no índice de satisfação.
- Health and wellness activities: contemporary market of thermalismPublication . Rodrigues, Cristina; Ferreira, Fernanda A.; Costa, Vânia; Alves, Maria José; Vaz, Márcia; Fernandes, Paula Odete; Nunes, AlcinaThe health and well-being market has suffered many evolutions in recent years, the differences occurring mainly in your holistic vision, demand profile and supply structuring. This article aims to present theoretical reflections on the scientific advances in this area over the last years. The study presents a literature review, published in the last years, on two intrinsically related themes: “Health and Wellbeing” and “Thermalism.” It then analyses the profile of consumers/practitioners. The methodology incorporates a mixed approach: a bibliometric and content analysis of the existing literature. It is also intended to identify the main trends and transformations that have occurred in the health and well-being market. Additionally, it intends to contribute to the advancement of scientific knowledge in this field of research. The main conclusions are related to the increase in publications in this area with different subjects, highlighting its growing interest and relevance in society. It is observed an increasingly holistic understanding of health and well-being and its impacts on people’s quality of life and a change in the consumer profile, which is increasingly young and healthy with different motivations.
- Medical tourism and modelling: a bibliometric analysis based on a Scopus databasePublication . Fernandes, Paula Odete; Ferreira, Fernanda A.; Ferreira, Flávio; Teixeira, João PauloThe main goal of this paper is to systematically evaluate the bibliographic production on modelling, with an emphasis on medical and wellness tourism, to identify possible convergence of interests among health and tourism fields, from 2012 to 2021. This paper was based on a bibliometric analysis to find a relationship between medical and wellness tourism with data modelling based on a network citation analysis. The main findings showed: (i) a growing evolution of scientific production in recent years that address the medical tourism topic; (ii) a combination of important features of management of health services related to medical tourism, supported by forecasting data models may be a trend of future topics to be researched and developed as decision-making support.
- A methodology for the identification and assessment of the conditions for the practice of outdoor and sport tourism related activities: the case of Northern PortugalPublication . Silva, Goretti; Correia, Alexandra; Rachão, Susana; Nunes, Alcina; Vieira, Elvira; Santos, Sónia; Soares, Luís; Fonseca, Manuel; Ferreira, Fernanda A.; Veloso, Cláudia Miranda; Carrança, Paulo; Fernandes, Paula OdeteTourists’ demand for outdoor sport-related activities has been growing in the last decade, leading to the recognition of the outdoor tourism potential of the development of rural and urban areas where the activities could take place. While the literature has recognized this potential, its features and the existing conditions for its practice are often not fully comprehended, mainly due to the lack of measurement systems and performance indicators. This study addresses this gap by proposing a wide-ranging assessment matrix of nine outdoor-related activities, employing northern Portugal as a study area. Based on an exploratory qualitative analysis employing semi-structured interviews with key stakeholders (public, private and third sector), the main contribution of this study lies in the development of the outdoor tourism assessment matrix (OTAM) to collect data. The OTAM matrix aims to identify and assess the conditions, namely the infrastructure and resources, for the practice of outdoor and sport tourism-related activities within the sustainable development pillars. The nine matrices comprising the OTAM allow the identification of the places where the outdoor activities can be practiced, and the conditions under which they can contribute to the definition of the development strategies of outdoor tourism.
- Monitoring of outdoor tourism demand. North of PortugalPublication . Martins, Oliva M. D.; Nunes, Alcina; Ferreira, Fernanda A.; Veloso, Cláudia M.; Santos, Sónia; Correia, Alexandra I.; Fonseca, Manuel José; Silva, Goretti; Rachão, Susana; Vieira, Elvira Pacheco; Carrança, Paulo; Fernandes, Paula OdeteThe Herfindahl-Hirschman Index (HHI) was used in order to understand the tourism competitiveness of the different sub-regions that make up the North Region of Portugal. This index is a measure which helps to analyse market concentration and at the same time determines the competitiveness of the market.
- Outdoor tourism demand segmentation: a case study from North of PortugalPublication . Scalabrini, Elaine; Correia, Alexandra Lopes; Nunes, Alcina; Miranda, Cláudia; Vieira, Elvira; Ferreira, Fernanda A.; Silva, Goretti; Fonseca, Manuel; Carrança, Paulo; Santos, Sónia; Fernandes, Paula OdeteOutdoor tourism has been practised substantially in the last few years, particularly in the pandemic period when outdoor activities increased considerably (Silva et al., 2021). Outdoor tourism can be understood as the practise of outdoor activities (Ferreira et al., 2021) classified as hard or soft (Tsaur et al., 2020; UNWTO, 2014). These activities often take place in nature, protected areas, urban parks, and rural areas (Derek et al., 2019). Furthermore, outdoor tourism is considered one of the fastest-growing subcomponents of tourism and a trend in line with the principles of sustainability and environmental awareness (Valizadeh & Khoorani, 2020). Demand for outdoor activities encourages innovation, especially during uncertainty. Indeed, practitioners of outdoor activities seek health and have shown a growing interest in different activities and have adopted new behaviours, creating an opportunity for organisations to innovate (Hansen et al., 2019).
- Outdoor tourism demand segmentation: a case study from North of PortugalPublication . Scalabrini, Elaine; Correia, Alexandra; Nunes, Alcina; Veloso, Cláudia; Vieira, Elvira; Ferreira, Fernanda A.; Silva, Goretti; Fonseca, Manuel; Carrança, Paulo; Santos, Sónia; Fernandes, Paula OdeteThis research aimed to segment the market of visitors who practise outdoor activities in the North region of Portugal based on their motivations. An online survey was conducted between June to September of 2021, with a sample of 200 tourists who realised the region's outdoor activities during this period. The data collected allowed determining factor analysis and the clusters. Two factors: services/hospitality and nature experiences, and three clusters: soft practitioners, radicals, and enthusiasts were delimited. The results show that these groups differ in motivations and practised activities. Segmentation of outdoor tourism demand in North of Portugal should set out marketing and promotion strategies in different destinations, attracting demand from outside the region, and according to their preferences.
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