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Advisor(s)
Abstract(s)
Tourism per se is a highly relevant sector of economic activity that has been growing steadily.
In turn, health and wellness tourism asserts itself as a tourism product with a strong trend in
terms of consumption (Baloglu et al., 2019) that is expected to grow continuously in the
coming years (Rodrigues et al., 2020). Given this reality, it was found that health and wellness
tourism experienced about twice as fast growth when compared to other tourism products -
by 2019, it recorded a 6.8% growth while other segments recorded a 3.6% growth (Global
Wellness Institute, 2021). As such, it has been confirmed that this tourism product becomes a
strategy for destinations (Hartwell et al., 2018; Pyke et al., 2016), the tourism industry, and
even the country. However, the pandemic caused by COVID-19, incited a number of
reflections about the competitiveness of the tourism industry.
Description
Keywords
Tourism Health and wellness tourism Thermalism Customers Thermal customer satisfaction index