ESHT - DTL - Pósteres, resumos em eventos científicos
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Browsing ESHT - DTL - Pósteres, resumos em eventos científicos by Author "Brandão, Filipa"
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- Demand trends on European thermalismPublication . Quintela, Joana Alegria; Liberato, Dália; Neto, Paulo; Liberato, Pedro; Brandão, FilipaThermalism is a popular form of therapy that involves the use of the healing properties of mineral waters for health and wellness purposes. In Europe, thermalism has a long history and is widely practised in many countries across the continent (Rawlinson & Heap, 2017). In recent decades, health and wellness have become important motives for consumption, attracting the interest of researchers from different disciplines. However, one of the current challenges in academic research and the wellness tourism industry is the conceptual development related to the key term wellness. In recent years, classical thermalism, focused essentially on the 'cure' dimension, has been replaced by modern thermalism, which is particularly based on the 'wellness' dimension, and the offer is more focused on preventive therapeutic motivations, combined with recreational and tourism aspects. Following this trend, spas are starting to regain some dynamism in betting on a diversified offer, which not only considers therapeutic assumptions but also a holistic perspective, which simultaneously includes the assumptions of health and wellness. This research aims to analyze the main European thermal destinations to trace the demand profile.
- Family-friendly luxury wine tourism: bridging gaps and creating experiencesPublication . Liberato, Dália; Magalhães, Maria João; Monteiro, Bebiana; Brandão, Filipa; Liberato, PedroThe intersection of wine tourism and family tourism represents a burgeoning yet underexplored niche both within the tourism industry, and tourism research. While wine tourism has traditionally been associated with adult-centric experiences (Malerba et al., 2023), the evolving dynamics of family travel (Schänzel et al., 2014) and the increasing demand for luxury experiences (Zainurin et al., 2021) have given rise to a unique segment | family luxury wine tourism. Despite its potential, this area remains significantly under-researched. The importance of investigating family luxury wine tourism lies in its capacity to cater to a diverse demographic, offering enriching experiences that combine the sophistication of wine culture with family-friendly activities (Choo et al., 2017). Despite this, there is still a notable scarcity of studies that approach wine tourism from a family perspective, with families rarely considered as a significant target audience, especially when they include children. This lack of attention to developing specific offers for this segment reveals an important gap, which could be exploited to make wine tourism more inclusive and accessible. This research aims to fill the existing gap by examining the characteristics and motivations of families engaging in luxury wine tourism. Understanding these factors is crucial for developing targeted marketing strategies and enhancing the overall visitor experience, thereby contributing to the sustainable growth of the tourism sector. The study was developed in the Douro wine region. This region in Portugal is an outstanding example of how wine tourism can be an effective tool for regional development. With an impressive diversity of landscapes and a tourist offer adapted to different audiences, and times of the year, the Douro stands out for its ability to attract tourists both for its wine and for its cultural and natural heritage. This destination has combined tradition and innovation, offering an enriching experience to those who visit it (Guimarães, 2009).
- Porto as an LGBT+ friendly destinationPublication . Liberato, Pedro; Liberato, Dália; Moreira, Jéssica; Costa, Carlos; Brandão, FilipaTourism has a special value for LGBT+ people. It is an opportunity to alleviate the stress caused by discrimination and sexual prejudice in the regions from which they come. LGBT+ tourists consider several aspects when choosing a holiday destination. The LGBT+ segment is a fast-growing segment with high spending power, loyalty, and potential. Portugal has one of the most progressive laws in the world when it comes to homosexuality. However, there is still a large gap between legislation and LGBT+ tourists' perceptions of the LGBT+ friendliness of destinations. According to Jordan (2018), even in more socially liberal countries, LGBT+ people may not identify as such for fear of discrimination and may be unwilling to participate in interviews or surveys. This significantly affects the number and, more importantly, the quality of research. It is very difficult to obtain significant samples from the entire LGBT+ community. In this regard, Jordan (2018) adds that there is a lack of platforms that allow researchers to easily reach LGBT+ people, which makes it difficult for researchers to develop specific relevant studies. Most research on LGBT+ communities emerged in the 1990s and early 2000s, mainly discussing their economic power, but also sexuality, destination choice, and LGBT+ leisure space configuration (Monaco, 2022). Early research on gay consumers suggested that a gay travel market did not exist or was not viable. It concluded that sexual orientation should not constitute a market segment (Vorobjovas-Pinta & Hardy, 2016). Other studies have focused on the relationship between homosexuality, consumption, and hospitality (Avena & Rossetti, 2006), gay men's holiday travel consumption (Clift & Forrest, 1999; Hughes, 2002; Hughes & Deutsch, 2010; Pritchard et al., 2000), understanding destination choice behavior (Hoffmann et al., 2018; Neves & Brambatti, 2019) and the benefits of LGBT-inclusive destinations (Ram et al., 2019; Hahn et al., 2021). The overall objective of this study is to understand how LGBT+ visitors perceive Porto as a LGBT+ friendly destination. The study also aims to determine whether gender identity and sexual orientation influence the motivation of LGBT tourists to travel to Porto, whether LGBT tourists are valued by the destination and DMOs, and whether the perceived safety of LGBT tourists influences their intention to recommend and return to the destination.
- Portuguese nautical tourism sustainability practicesPublication . Liberato, Dália; Liberato, Pedro; Sousa, Gisela; Brandão, FilipaThe general objective of the research is to evaluate the importance of nautical tourism in sustainable practices. The Portuguese network of nautical stations will be used as a case study. Specific objective 1: Analysis of the relationship between the location of the marine resort and the dimensions of sustainability. Hypotheses: H1: There is a relationship between the geographical location of the Nautical Station and the social sustainability indicators; H2: The location of the Nautical Station influences the degree of compliance with the environmental sustainability indicators. Specific objective 2: Assess the relationship between social and environmental sustainability: H3: There is a relationship between environmental and social sustainability indicators. Each of these objectives and the corresponding hypotheses will be statistically analyzed based on the literature review.