ESHT - DTL - Comunicações em eventos científicos
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- Accessibility in tourism: optimizing the tourism experience through social sustainability interpretationPublication . Liberato, Pedro; Liberato, Dália; Vieira, Ana; Mendes, Teresa; Barreira, Hugo; Rodrigues, CristinaAccessibility has become one of the main key issues in tourism today, as it determines the extent to which an individual can participate in the activities/experiences provided by the sector in each destination. It ensures that all products, services, and facilities will be developed for everyone to use and that all will benefit from them. This is reflected in the accessibility related to the absence of obstacles to the use of the tourism product still present in the infrastructures, public transport, information, technology, or communication services. The improvement in accessibility may ensure opportunities for access, safely and autonomously, to equipment, transport, spaces, and information, allowing most segments to participate in all activities of daily life in an independent, comfortable, safe, and without discrimination of any kind. This research establishes the objective of identifying the accessibility measures adopted in the cities of Braga and Guimarães, in the Northern Region of Portugal, through issues related to the specific training of employees, the use of new technologies as a competitive advantage, the concern with presenting information in various formats and the appropriate means of transport. For the collection and analysis of information, the qualitative method was selected, an exploratory descriptive study, based on semi-structured interviews conducted with the official responsible, stakeholders, interpreter guides, and associations of each tourist destination. The results show that, despite the improvements diagnosed in recent years, the regions still face some barriers. The measures frequently identified with the aim of optimizing accessibility in tourism destinations were specifically the use of access ramps (removable or definitive) and the introduction of adapted toilets.
- Food media experience and its impact on tourism destinations: the Chef’s Table affairPublication . Liberato, Pedro; Mendes, Teresa; Barreira, Hugo; Liberato, DáliaThis article aims to question the importance of food media experiences of a tourist’s destination (TD) branding, associated with luxury gastronomy and celebrity chefs. To this end, a literature review was made, to evaluate the role of food in the tourist’s relationship with TD’s, as well as about the role, celebrity chefs and luxury gastronomy experience play, in the tourism experience. The reviewed scientific production was confronted with a case study, the Chef’s Table (CT) series, created by David Gelb for the digital platform Netflix. Its analysis, through a methodology designed to extract information from moving image [1] allowed to understand a clear intention to create a media experience of great quality, of luxury and inaccessible food experience. This was possible through image and sound, arranged in a way to exalt the celebrity chefs’ status, thus conveying the viewers’ desire to experience that chefs’ food, that TD’s food and the possibility to socialize with that chef. This acts in addition with the use of plating arrangements, created by chefs, inspired by compositional framings of the visual arts, enhancing the visual characteristics of food, something we were able to demonstrate in this study. Finally, we highlight the importance of carrying out future studies concerning tourists’ food media attractiveness and food media experiences, thought what we believe to be a turning point since the release of CT, in a TD’s digital branding.
- Food tourism sustainability in Portugal: a systematic literature reviewPublication . Mendes, Teresa; Liberato, Pedro; Liberato, Dália; Dieguez, Teresa; Barreira, HugoFood is one of the main tourism motivations to visit a destination. Food-related activities and experiences, and food consumption places, have, therefore, been used as unique selling propositions by tourism management destinations employing multiple marketing strategies, which are nowadays strengthened by digital branding. On the other hand, global food supply, and its supply chains sustainability, also became one of the most urgent agendas for all nations, worldwide. Concurringly, United Nations launched in 2016 the Sustainable Development Goals program that the United Nations World Travel Organization officially adopted in 2017. Although international tourism demand has been consistently increasing toward Portugal throughout this decade, being the most searched for European country in 2022, one of the main conclusions of the present research is that both national and international academy has not yet produced significant studies on this country’s food sustainability, concerning the tourism market. This paper delivers a systematic literature review on food tourism sustainability concerning tourism destination Portugal, based on a specific articles’ selection protocol. The selected articles, analyzed through a visual bibliometric networks’ software, produced three main clusters, which presented a research trend, stressing critical aspects concerning the role of regional governance in food tourism, and the still scarce academic production to this matter.
- Nazaré: from coastal cultural landscape to unique tourism brandingPublication . Mendes, Teresa; Barreira, Hugo; Liberato, Pedro; Liberato, DáliaA notorious Portuguese filmmaker, Leitão de Barros, directed two films based on Nazaré’s fishing community. The first one, a documentary, Nazaré, praia de pescadores e praia de turismo (Nazaré: fishermen’s beach and tourism beach), announced the future practices of ethnographic fiction, already in 1929. It was also one of the first films recognizing the importance of tourism in Portugal. The second production, a feature film Maria do Mar (Mary from the sea), released in 1930, reinforced the previous cultural image of fishermen’s day-by-day hard work, alongside with sophisticated and cosmopolitan summer seaside activities, setting the tone for Nazaré’s depiction as a cultural landscape. Nowadays, this center region’s tourism destination (TD) presents itself as a unique selling proposition, emphasized by the 2011th world’s Guinness Record: the highest wave ever surfed. Focusing on these coastal imageries, this research’s main goal is to explore the connections, challenges and impacts between the 1930’s branding images of Nazaré to recent years, through a gradual strategic tourism branding. It is also our aim to acknowledge the importance of local and regional destination management organization (DMO) joint policies to push Nazaré as a sustainable unique destination. This research used an interdisciplinary qualitative methodology: (1) early film production visual analysis; (2) in-depth interviews to two of this region’s cultural and tourism key managers; (3) field trip. This research assessed the importance of collaborative governance policies to produce high value and sustainable branding TDs.