ISCAP – DM - Estudos Interculturais para Negócios
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- Unveiling organizational culture diversity in the german automotive industry: a cross-cultural study between Germany and PortugalPublication . Dias, Marta Vieira; FurtadoThis dissertation summarizes the concepts and theories learned over the two years as the conclusion of the master's degree in Intercultural Studies for Business. Organizational culture is a concept that can be considered a company’s heart since it consists of its values, legal matters, results, and employees. During this final work, this concept and different approaches will be explored and it will be justified why organizational culture is so important for companies. Since the Master’s consists of Culture and Business, creating case studies about companies was an option to join the two main pillars of the course. The German Automotive Industry is considered one of the biggest in the world and it strongly emphasizes the importance of their corporate culture. Audi AG, Mercedes-Benz, and Volkswagen AG were the chosen companies to study and evaluate since they are some of the biggest in the industry. Due to this, it was possible to analyze the relation between the companies’ cultures and their results. The German culture is strongly rooted in the business as well. When studying these companies, it was also possible to compare the contrast of cultural backgrounds and compare the same companies’ culture and environment in two different countries: Germany, the headquarters, and Portugal, with the branches. For this, a study on the differences between Portugal's and Germany’s work cultures was conducted to proceed with the analysis of the brands and their respective comparisons.