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| 16.22 MB | Adobe PDF |
Advisor(s)
Abstract(s)
Este documento tem como objetivo relatar as ações realizadas no âmbito de um estágio curricular, na empresa Think First. Esta é uma empresa com mais de sete anos e que presta serviços na área do marketing, comunicação e na produção de moda e de eventos.
São apresentados conceitos como o Marketing Digital, as Redes Sociais e o Inbound Marketing, com o objetivo de compreender a importância da criação de conteúdo, ajudando também a fortalecer a relação criada entre a empresa e o cliente.
A partir da experiência de estágio e da revisão bibliográfica, foi possível construir um processo de criação de conteúdo para as redes sociais, com a intenção de ajudar a alcançar os objetivos das empresas, bem como, tornar estas tarefas simples e produtivas.
This document aims to report the actions carried out during the traineeship at Think First. This company has more than 7 years and provides services such as marketing, communication, fashion production and event planning. Several concepts are presented, such as Digital Marketing, Social Media and Inbound Marketing, to understand the importance of content creation, which also help to strengthen the relationship built between the company and the client. With the experience gained in the traineeship and the bibliographic review, it was possible to develop a process for social media content creation, with the intention of helping to achieve the companies’ goals, as well as making these tasks simple and productive.
This document aims to report the actions carried out during the traineeship at Think First. This company has more than 7 years and provides services such as marketing, communication, fashion production and event planning. Several concepts are presented, such as Digital Marketing, Social Media and Inbound Marketing, to understand the importance of content creation, which also help to strengthen the relationship built between the company and the client. With the experience gained in the traineeship and the bibliographic review, it was possible to develop a process for social media content creation, with the intention of helping to achieve the companies’ goals, as well as making these tasks simple and productive.
Description
Keywords
Redes sociais Inbound marketing Facebook Instagram Marketing de conteúdo Social Media Inbound marketing Content marketing