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Advisor(s)
Abstract(s)
Este projeto de design teve como objetivo principal a criação de uma nova
identidade visual para a Sinersol, uma empresa portuguesa especializada em soluções de
energias renováveis, sediada no Porto. Com mais de 16 anos de experiência no setor, a
Sinersol tem-se destacado no desenvolvimento de projetos focados na sustentabilidade,
com especial ênfase em sistemas fotovoltaicos de autoconsumo. Apesar do seu sucesso
contínuo e da posição sólida no mercado, a empresa enfrenta desafios significativos
relacionados com a sua identidade visual, que atualmente não reflete de forma adequada
a evolução, inovação e os valores de sustentabilidade que a empresa defende.
A proposta apresentada neste relatório visa alinhar a identidade visual da Sinersol
com os seus princípios fundamentais de inovação e sustentabilidade, reforçando a sua
presença no mercado competitivo das energias renováveis. O projeto abrange o
desenvolvimento de um novo logótipo, codificação cromática, codificação tipográfica e
outros elementos visuais, tais como composições gráficas e imagens que, em conjunto,
formam uma representação coesa, moderna e dinâmica da marca. A nova identidade
visual procura comunicar, de forma clara e eficaz, os valores centrais da Sinersol,
garantindo que a marca se destaque em várias plataformas e contextos de aplicação,
desde materiais impressos até à presença digital.
A metodologia adotada para este projeto inclui uma análise detalhada do
mercado, tanto a nível nacional como internacional, que permitiu identificar tendências
emergentes e as melhores práticas do setor. Além disso, foram realizados estudos de
casos relevantes, analisando como empresas líderes em energias renováveis
estruturaram as suas identidades visuais para fortalecer o seu posicionamento. A
exploração de conceitos teóricos sobre identidade visual e branding também forneceu
as fundamentações teóricas para o desenvolvimento do projeto. Na fase prática, foram
criados mockups que demonstram a aplicação da nova identidade visual em diversos
cenários, garantindo consistência e impacto em todos os pontos de contacto com o
público.
Este trabalho de redesign da identidade visual, desenvolvido no âmbito de um
projeto académico, tem como objetivo reposicionar a Sinersol como uma empresa
moderna, ambientalmente consciente e uma referência em inovação no setor energético. Durante o processo, realizaram-se reuniões com a Sinersol, que permitiram esclarecer
questões e aplicar questionários, assegurando que a proposta estivesse devidamente
alinhada. A natureza académica do projeto proporcionou uma maior flexibilidade na
exploração criativa, permitindo uma abordagem mais arrojada e adaptada aos desafios
e oportunidades futuras. A nova identidade visual não só reforçará a perceção da marca
junto do público-alvo, como também permitirá uma ligação mais profunda e significativa
com clientes, colaboradores e parceiros, refletindo com fidelidade a missão e os valores
da Sinersol. Esta renovação posiciona a empresa de forma mais robusta para enfrentar
as exigências do mercado, enquanto sublinha o seu compromisso com a inovação e a
sustentabilidade.
The main aim of this design project was to create a new visual identity for Sinersol, a Portuguese company specializing in renewable energy solutions, based in Porto. With over 16 years' experience in the sector, Sinersol has excelled in developing projects focused on sustainability, with special emphasis on photovoltaic systems for self consumption. Despite its continued success and solid position in the market, the company faces significant challenges related to its visual identity, which currently does not adequately reflect the evolution, innovation and sustainability values that the company upholds. The proposal presented in this report aims to align Sinersol's visual identity with its fundamental principles of innovation and sustainability, reinforcing its presence in the competitive renewable energy market. The project encompasses the development of a new logo, color coding, typographic coding and other visual elements, such as graphic compositions and images, which together form a cohesive, modern and dynamic representation of the brand. The new visual identity seeks to communicate Sinersol's core values clearly and effectively, ensuring that the brand stands out on various platforms and application contexts, from printed materials to digital presence. The methodology adopted for this project includes a detailed analysis of the market, both nationally and internationally, which made it possible to identify emerging trends and best practices in the sector. In addition, relevant case studies were carried out, analyzing how leading renewable energy companies structured their visual identities to strengthen their positioning. The exploration of theoretical concepts on visual identity and branding also provided the theoretical foundations for the development of the project. In the practical phase, mockups were created to demonstrate the application of the new visual identity in various scenarios, ensuring consistency and impact at all points of contact with the public. This visual identity redesign, developed as part of an academic project, aims to reposition Sinersol as a modern, environmentally conscious company and a benchmark for innovation in the energy sector. During the process, meetings were held with Sinersol to clarify issues and administer questionnaires, ensuring that the proposal was properly aligned. The academic nature of the project provided greater flexibility in creative exploration, allowing for a bolder approach adapted to future challenges and opportunities. The new visual identity will not only reinforce the brand's perception among the target audience, but will also enable a deeper and more meaningful connection with customers, employees and partners, faithfully reflecting Sinersol's mission and values. This renovation positions the company more robustly to face the demands of the market, while underlining its commitment to innovation and sustainability.
The main aim of this design project was to create a new visual identity for Sinersol, a Portuguese company specializing in renewable energy solutions, based in Porto. With over 16 years' experience in the sector, Sinersol has excelled in developing projects focused on sustainability, with special emphasis on photovoltaic systems for self consumption. Despite its continued success and solid position in the market, the company faces significant challenges related to its visual identity, which currently does not adequately reflect the evolution, innovation and sustainability values that the company upholds. The proposal presented in this report aims to align Sinersol's visual identity with its fundamental principles of innovation and sustainability, reinforcing its presence in the competitive renewable energy market. The project encompasses the development of a new logo, color coding, typographic coding and other visual elements, such as graphic compositions and images, which together form a cohesive, modern and dynamic representation of the brand. The new visual identity seeks to communicate Sinersol's core values clearly and effectively, ensuring that the brand stands out on various platforms and application contexts, from printed materials to digital presence. The methodology adopted for this project includes a detailed analysis of the market, both nationally and internationally, which made it possible to identify emerging trends and best practices in the sector. In addition, relevant case studies were carried out, analyzing how leading renewable energy companies structured their visual identities to strengthen their positioning. The exploration of theoretical concepts on visual identity and branding also provided the theoretical foundations for the development of the project. In the practical phase, mockups were created to demonstrate the application of the new visual identity in various scenarios, ensuring consistency and impact at all points of contact with the public. This visual identity redesign, developed as part of an academic project, aims to reposition Sinersol as a modern, environmentally conscious company and a benchmark for innovation in the energy sector. During the process, meetings were held with Sinersol to clarify issues and administer questionnaires, ensuring that the proposal was properly aligned. The academic nature of the project provided greater flexibility in creative exploration, allowing for a bolder approach adapted to future challenges and opportunities. The new visual identity will not only reinforce the brand's perception among the target audience, but will also enable a deeper and more meaningful connection with customers, employees and partners, faithfully reflecting Sinersol's mission and values. This renovation positions the company more robustly to face the demands of the market, while underlining its commitment to innovation and sustainability.
Description
Trabalho de projeto
Keywords
Identidade visual Rebranding Comunicação visual Sustentabilidade Energias renováveis Visual identity Visual communication Sustainability Renewable energies