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Abstract(s)
A globalização tem sido um fator importante para as empresas que dominam o mundo da
auditoria e da consultoria em todo o mundo. Estas empresas são as “big four”,
denominação que compreende a Deloitte, a PwC (PricewaterhouseCoopers), a EY
(Erneste & Young) e a KPMG. No entanto, outras empresas tentam ganhar mais destaque,
como é o caso da Crowe, presente no top 10 do ranking de firmas de consultoria e com
escritórios em Portugal com a denominação “Crowe Portugal”.
A comunicação e o marketing, sem tirar a importância de outros fatores, desempenham
um papel importante no posicionamento destas empresas no mercado global. Tendo isto
em conta, é impossível ignorar a importância que a qualidade da comunicação interna e
externa tem nesse posicionamento.
O presente relatório, como forma de avaliação final para a obtenção do grau de Mestre
em Tradução e Interpretação Especializadas, expõe os trabalhos realizados ao longo do
estágio na Crowe Portugal que tinha como objetivo principal aprimorar a qualidade da
comunicação da firma.
Os projetos realizados foram, na sua maioria, de revisão, proofreading e localização.
Foram ainda feitas traduções entre o par de línguas Português e Inglês, e Português e
Espanhol.
No final do Estágio foi realizado partilhado em diversas redes sociais um inquérito com
o objetivo de entender a importância dada pelo consumidor à qualidade estética e textual
de um website, para que fosse possível validar a necessidade de otimização dos conteúdos
publicados online por uma empresa. O presente relatório contém o inquérito na integra,
desde o processo de criação às conclusões retiradas.
Em suma, este trabalho retrata a experiência de um tradutor estagiário numa firma de
consultoria de topo e analisa através de feedback de clientes e parceiros, e também a partir
das conclusões do inquérito, o impacto que a qualidade linguística tem nestas empresas.
Globalisation has been important to the companies that dominate the auditing and consulting business worldwide. These companies are the big four, which includes, Deloitte, PwC (PricewaterhouseCoopers), EY (Erneste & Young) and KPMG. Meanwhile, other companies are trying to gain more ground, including Crowe, which is placed in the top 10 in the ranking of consultancy firms and has offices in Portugal as Crowe Portugal. Communication and maketing, without undermining the importance of other factors, play na important role in positioning companies in the global marketplace. Considering this, it is impossible to disregard the importance of the quality of internal and external communicating and marketing. This report, prepared as the final assessment for obtaining a Master’s degree in Specialised Translation and Interpreting, covers the projects carried out during the internship at Crowe Portugal with the main objective of improving the quality of the company’s communication. Most of the projects carried out involved editing, proofreading and localisation. There were also translations from Portuguese to English, and from Portuguese to Spanish. Towards the end of the intership, a survey was conducted with the goal of understanding the importance given by consumers to the aesthetic and textual quality of a website, thus justifying the optimisation of the content displayed by a company. This report includes the survey in its entirety, from draft to conclusions. This paper portrays the experience of a trainee translator in a top consulting firm and explores, through feedback from clients and partners, and also from the conclusions drawn fomr the inquiry, the impact that linguistic quality can have in this context.
Globalisation has been important to the companies that dominate the auditing and consulting business worldwide. These companies are the big four, which includes, Deloitte, PwC (PricewaterhouseCoopers), EY (Erneste & Young) and KPMG. Meanwhile, other companies are trying to gain more ground, including Crowe, which is placed in the top 10 in the ranking of consultancy firms and has offices in Portugal as Crowe Portugal. Communication and maketing, without undermining the importance of other factors, play na important role in positioning companies in the global marketplace. Considering this, it is impossible to disregard the importance of the quality of internal and external communicating and marketing. This report, prepared as the final assessment for obtaining a Master’s degree in Specialised Translation and Interpreting, covers the projects carried out during the internship at Crowe Portugal with the main objective of improving the quality of the company’s communication. Most of the projects carried out involved editing, proofreading and localisation. There were also translations from Portuguese to English, and from Portuguese to Spanish. Towards the end of the intership, a survey was conducted with the goal of understanding the importance given by consumers to the aesthetic and textual quality of a website, thus justifying the optimisation of the content displayed by a company. This report includes the survey in its entirety, from draft to conclusions. This paper portrays the experience of a trainee translator in a top consulting firm and explores, through feedback from clients and partners, and also from the conclusions drawn fomr the inquiry, the impact that linguistic quality can have in this context.
Description
Keywords
Comunicação Localização Proofreading Qualidade Revisão Tradução Communication Quality Localisation Proofreading Revision Translation