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Authors
Abstract(s)
Os eventos institucionais são uma forma de comunicação interna e externa, pois ao mesmo tempo que promovem e divulgam as mais diversas atividades da Instituição, proporcionam conhecimento e crescimento não só aos seus alunos e servidores mas a todos que se interessarem em participar destes eventos. Todavia, os eventos podem ir além, apresentando a identidade institucional do local que os promovem, o que é um grande desafio e um objetivo de considerável importância.Tendo por base essa conceituação, nesta dissertação teve-se como intuito analisar se os eventos do Instituto Federal de Educação, Ciência e Tecnologia de Goiás (IFG) contribuem para a construção e a valorização de sua identidade, imagem e reputação. Esta investigação revestiu a forma de Estudo de Caso e, os eventos que ocorreram nos últimos três anos no IFG, especificamente no Câmpus Goiânia a essência do estudo realizado. A metodologia utilizada neste estudo se deu pela análise documental e pela aplicação e análise de entrevista e questionários junto à comunidade interna desse Câmpus. Em resultado deste estudo foi possível compreender a importância dos eventos para a criação de uma imagem positiva e a necessidade de trabalhar esta área como componente estratégica da identidade organizacional. Os resultados revelam ainda que a falta de autonomia, de participação e de clareza nas atribuições do profissional de RP, em decurso da ausência de uma declaração explícita de missão e visão, representam desafios e limitações a um impacto ampliado dos eventos sobre a imagem da organização. Acreditamos que os resultados apresentados são relevantes não somente para os gestores da Instituição, como para todos os servidores e estudantes que compõem, organizam e participam dos eventos tendo em vista que eles colaboram para o fortalecimento do IFG, no sentido de proporcionar reconhecimento e crescimento da Instituição de forma integrada.
promoting and disseminating the most diverse activities of the Institution, they provide knowledge and growth not only to its students and servants, but also to all those interested in participating in these events. However, events can go further, presenting the institutional identity of the place that promotes them, which is a great challenge and a goal of considerable importance. Based on this conceptualization, this dissertation aimed to analyze if the events of the Institute Federal Institute of Education, Science and Technology of Goiás (IFG) contribute to the construction and enhancement of its identity, image and reputation. This investigation took the form of Case Study and the events that occurred in the last three years in the IFG, specifically in Campus Goiânia the essence of the study. The methodology used in this study was based on documentary analysis and the application and analysis of interviews and questionnaires with the internal community of this Campus. As a result of this study it was possible to understand the importance of events to create a positive image and the need to work this area as a strategic component of organizational identity. The results also reveal that the lack of autonomy, participation and clarity in the PR professional's assignments during the absence of an explicit statement of mission and vision represent challenges and limitations to an expanded impact of events on the image of the organization. We believe that the results presented are relevant not only to the managers of the Institution, but also to all the servers and students that compose, organize and participate in the events, as they collaborate to strengthen the IFG, in order to provide recognition and growth of the Institution in an integrated way.
promoting and disseminating the most diverse activities of the Institution, they provide knowledge and growth not only to its students and servants, but also to all those interested in participating in these events. However, events can go further, presenting the institutional identity of the place that promotes them, which is a great challenge and a goal of considerable importance. Based on this conceptualization, this dissertation aimed to analyze if the events of the Institute Federal Institute of Education, Science and Technology of Goiás (IFG) contribute to the construction and enhancement of its identity, image and reputation. This investigation took the form of Case Study and the events that occurred in the last three years in the IFG, specifically in Campus Goiânia the essence of the study. The methodology used in this study was based on documentary analysis and the application and analysis of interviews and questionnaires with the internal community of this Campus. As a result of this study it was possible to understand the importance of events to create a positive image and the need to work this area as a strategic component of organizational identity. The results also reveal that the lack of autonomy, participation and clarity in the PR professional's assignments during the absence of an explicit statement of mission and vision represent challenges and limitations to an expanded impact of events on the image of the organization. We believe that the results presented are relevant not only to the managers of the Institution, but also to all the servers and students that compose, organize and participate in the events, as they collaborate to strengthen the IFG, in order to provide recognition and growth of the Institution in an integrated way.
Description
Versão final (Esta versão contém as críticas e sugestões dos elementos do júri)
Keywords
Eventos institucionais Identidade Imagem Reputação Institutional events Reputation Public relations Image Identity