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Planeamento de conteúdos para redes sociais - relatório de estágio KOR Creatives
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| 3.91 MB | Adobe PDF |
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No âmbito do ciclo de estudos do Mestrado em Marketing Digital, do Instituto Superior de Contabilidade e Administração do Porto (ISCAP), o presente relatório tem como objetivo descrever e dar provas das tarefas desenvolvidas no estágio curricular de quatro meses, 400 horas, estando compreendido entre 16 de dezembro de 2024 e 4 de março de 2025, realizado em regime presencial na KOR Creatives, uma Agência de Marketing situada em Faro. A metodologia baseou-se em observação participante, desenvolvimento e análise das atividades desempenhadas e reuniões de alinhamento.
Integrada no cluster digital, apliquei conhecimentos a cinco frentes principais. Primeiro, geri oito contas de redes sociais, elaborei 36 calendários editoriais e programei conteúdos no Swonkie, mantendo atualizados destaques e pins. Segundo, produzi textos otimizados para SEO, articulando copy persuasivo com design responsivo em WordPress e Figma. Terceiro, concebi a estratégia digital da nova parafarmácia Handy Health, personas, tom de voz, palavras-chave, biografia e calendário inicial. Quarto, colmatei a falta de recursos visuais com sessões de fotografia e vídeo que abasteceram reels e bancos de imagem de várias marcas. Quinto, compilei relatórios mensais de métricas para Facebook e Instagram, cruzando dados de diferentes painéis e validando-os em folhas de cálculo partilhadas.
Entre as hard skills consolidadas destacam-se a criação de calendários editoriais, a programação de conteúdos em plataformas como o Swonkie, a redação de copy otimizado para SEO e storytelling, a utilização de ferramentas como o Figma, a análise de métricas no Meta Business Suite e Swonkie e as técnicas básicas de captação de imagem; nas soft skills sobressaem comunicação clara, resiliência sob pressão, organização de tempo e pensamento crítico.
O estágio cumpriu os objetivos, reforçando a ponte entre teoria e prática, contribuindo para a operação da KOR Creatives e dotando-me de competências para gerar valor em futuros projetos de marketing digital.
Within the scope of the Master’s Degree in Digital Marketing at the Porto Accounting and Business School (ISCAP), this report aims to describe and document the tasks carried out during a four-month, 400-hour curricular internship, completed from 16 December 2024 to 4 March 2025 in person at KOR Creatives, a marketing agency based in Faro. The methodology combined participant observation, hands-on development and analysis of the activities performed, and regular alignment meetings. Embedded in the digital cluster, I applied academic knowledge to five main fronts. First, I managed eight social-media accounts, produced 36 editorial calendars and scheduled content in Swonkie, keeping highlights and pins up to date. Second, I wrote SEO-optimised copy for websites, pairing persuasive text with responsive design in WordPress and Figma. Third, I devised the digital strategy for the new Handy Health para-pharmacy, personas, tone of voice, keywords, bio and initial content calendar. Fourth, I offset a shortage of visual resources by conducting photo and video sessions that fed reels and image banks for several brands. Fifth, I compiled monthly metric reports for Facebook and Instagram, cross-checking data from different dashboards and validating them in shared spreadsheets. Among the consolidated hard skills are the creation of editorial calendars, content scheduling using platforms such as Swonkie, SEO-optimized and storytelling-based copywriting, the use of tools like Figma, metric analysis through Meta Business Suite and Swonkie, and basic photo and video capture techniques; among the soft skills, clear communication, resilience under pressure, time management, and critical thinking stand out. The internship achieved its goals, strengthening the bridge between theory and practice, contributing to KOR Creatives’ operations and equipping me with competencies to deliver value in future digital-marketing projects.
Within the scope of the Master’s Degree in Digital Marketing at the Porto Accounting and Business School (ISCAP), this report aims to describe and document the tasks carried out during a four-month, 400-hour curricular internship, completed from 16 December 2024 to 4 March 2025 in person at KOR Creatives, a marketing agency based in Faro. The methodology combined participant observation, hands-on development and analysis of the activities performed, and regular alignment meetings. Embedded in the digital cluster, I applied academic knowledge to five main fronts. First, I managed eight social-media accounts, produced 36 editorial calendars and scheduled content in Swonkie, keeping highlights and pins up to date. Second, I wrote SEO-optimised copy for websites, pairing persuasive text with responsive design in WordPress and Figma. Third, I devised the digital strategy for the new Handy Health para-pharmacy, personas, tone of voice, keywords, bio and initial content calendar. Fourth, I offset a shortage of visual resources by conducting photo and video sessions that fed reels and image banks for several brands. Fifth, I compiled monthly metric reports for Facebook and Instagram, cross-checking data from different dashboards and validating them in shared spreadsheets. Among the consolidated hard skills are the creation of editorial calendars, content scheduling using platforms such as Swonkie, SEO-optimized and storytelling-based copywriting, the use of tools like Figma, metric analysis through Meta Business Suite and Swonkie, and basic photo and video capture techniques; among the soft skills, clear communication, resilience under pressure, time management, and critical thinking stand out. The internship achieved its goals, strengthening the bridge between theory and practice, contributing to KOR Creatives’ operations and equipping me with competencies to deliver value in future digital-marketing projects.
Description
Keywords
Marketing digital Redes sociais SEO On-Page Copywriting Estratégia Digital Digital marketing Social media On-page SEO