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Prestígio e atratividade das ocupações digitais: um estudo sobre a perceção do ensino superior
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Num contexto global marcado pela transformação digital e pela crescente procura de profissionais qualificados em áreas tecnológicas, torna-se fundamental compreender as motivações, barreiras e perceções dos estudantes que se encontram em transição para o mercado de trabalho.
O presente estudo tem como objetivo explorar as perceções dos estudantes do ensino superior sobre as ocupações digitais, com especial enfoque no interesse em seguir carreiras nesta área, na perceção do prestígio associado e na avaliação dos principais desafios inerentes ao trabalho digital. Esta investigação tem natureza exploratória, centra-se especificamente no Instituto Superior de Contabilidade e Administração do Porto (ISCAP) como unidade de análise, adotando uma abordagem quantitativa através da aplicação de questionários a 214 estudantes e a 8 Diretores de Curso da instituição.
Os resultados revelam que os estudantes das áreas das ciências empresariais reconhecem amplamente ocupações digitais associadas ao marketing digital, comunicação e gestão de pessoas, contrastando com o desconhecimento de funções mais tecnológicas, como as relacionadas com machine learning, mesmo dentro das suas áreas de estudo. Verifica-se uma tendência a atribuir maior prestígio a ocupações digitais de natureza analítica e estratégica, em detrimento de funções operacionais e repetitivas. As principais barreiras identificadas são a insuficiência de competências digitais e a insegurança quanto à proteção de dados e à privacidade.
Os estudantes valorizam particularmente as ocupações digitais que oferecem perspetivas de crescimento e geram valor acrescentado à sociedade, alinhando-se com as exigências do mercado atual. Este estudo contribui para o aprofundamento do conhecimento sobre as ocupações digitais entre estudantes finalistas do ensino superior, uma abordagem inédita, tanto quanto é do nosso conhecimento, e para o debate sobre a valorização destas profissões junto da população qualificada. Oferece ainda contributos relevantes para instituições de ensino e para a formulação de políticas públicas, no sentido de promover a empregabilidade e a utilidade social das formações que veiculam, através da promoção junto dos seus estudantes de competências digitais e de maior conhecimento do mercado de trabalho digital.
In a global context marked by digital transformation and the growing demand for qualified professionals in technological fields, it becomes essential to understand the motivations, barriers, and perceptions of students who are in the process of transitioning to the labor market. This study aims to explore higher education students’ perceptions of digital occupations, with particular focus on their interest in pursuing careers in this area, their perception of the associated prestige, and their assessment of the main challenges inherent to digital work. This research is exploratory in nature and focuses specifically on the Porto Accounting and Business School (ISCAP) as the unit of analysis, adopting a quantitative approach through the application of questionnaires to 214 students and 8 Program Directors from the institution. The results reveal that students from business-related fields widely associate digital occupations with digital marketing, communication, and people management, while showing limited awareness of more technological roles, such as those related to machine learning, even within their own fields of study. There is a tendency to attribute greater prestige to digital occupations of na analytical and strategic nature, as opposed to operational and repetitive functions. The main barriers identified are the lack of digital skills and concerns regarding data protection and privacy. Students particularly value digital occupations that offer growth prospects and generate added value for society, aligning with the demands of the current job market. This study contributes to deepening the understanding of digital occupations among higher education graduates, an approach that is, to the best of our knowledge, unprecedent and to the discussion about the appreciation of these professions among the qualified population. It also provides relevant contributions for educational institutions and for public policy formulation, in order to promote employability and the social usefulness of the programs they offer, by fostering digital skills and greater awareness of the digital labor market among their students.
In a global context marked by digital transformation and the growing demand for qualified professionals in technological fields, it becomes essential to understand the motivations, barriers, and perceptions of students who are in the process of transitioning to the labor market. This study aims to explore higher education students’ perceptions of digital occupations, with particular focus on their interest in pursuing careers in this area, their perception of the associated prestige, and their assessment of the main challenges inherent to digital work. This research is exploratory in nature and focuses specifically on the Porto Accounting and Business School (ISCAP) as the unit of analysis, adopting a quantitative approach through the application of questionnaires to 214 students and 8 Program Directors from the institution. The results reveal that students from business-related fields widely associate digital occupations with digital marketing, communication, and people management, while showing limited awareness of more technological roles, such as those related to machine learning, even within their own fields of study. There is a tendency to attribute greater prestige to digital occupations of na analytical and strategic nature, as opposed to operational and repetitive functions. The main barriers identified are the lack of digital skills and concerns regarding data protection and privacy. Students particularly value digital occupations that offer growth prospects and generate added value for society, aligning with the demands of the current job market. This study contributes to deepening the understanding of digital occupations among higher education graduates, an approach that is, to the best of our knowledge, unprecedent and to the discussion about the appreciation of these professions among the qualified population. It also provides relevant contributions for educational institutions and for public policy formulation, in order to promote employability and the social usefulness of the programs they offer, by fostering digital skills and greater awareness of the digital labor market among their students.
Descrição
Palavras-chave
Ocupações digitais Ensino superior Prestígio social Competências digitais Mercado de trabalho Digital occupations Higher education Social prestige Digital skills and Labor market