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Advisor(s)
Abstract(s)
This article aims to contribute to the deepening of scientific knowledge about the specificities of the
public of literary festivals in the segment of cultural events. The objectives of this research are: Identify
and ascertain how the sociodemographic characteristics of participants in literary festivals relate to their
motivations with the event and verify the existence of a market niche faithful to literary events. To
achieve the defined objectives, 226 validated questionnaires were gathered from participants in the
literary festival "Correntes d'Escritas, 2018", held in the city of Póvoa de Varzim, between February 21
and 24, 2018. The main findings of the study confirm the hypotheses associated with the objectives
presented. These finding indicate that this audience is very satisfied with the organization of the event and
with the event in general, they highlight the cultural dimension of the experience and intend to return and
recommend the event.
The results obtained constitute an important instrument to raise awareness of the entities responsible for
the organization of literary events, not only of the event "Correntes d'Escritas" but also of other similar
events, for the adjustment of the design, planning and coordination of these events according to the
specificities of this public, resulting in greater benefits for the regions involved.
Description
Keywords
Events Event tourism Literary events Literary festivals Motivations Satisfaction
Citation
Publisher
International Business Information Management Association (IBIMA)