Authors
Advisor(s)
Abstract(s)
O ambiente económico, em particular o macroeconómico, tem sido assumido como
influenciador do desempenho das empresas. Assim, o principal objetivo do presente
estudo é analisar o impacto de determinados fatores macroeconómicos (e.g., taxa de
inflação, preço das matérias-primas e taxa de imposto sobre o consumo) nas vendas da
NOCAL, entre 2010 e 2015. Através de uma metodologia mista (quantitativa e
qualitativa), de natureza exploratória e correlacional de corte transversal, foram
recolhidos os dados da empresa através da análise financeira, com base documental, e
utilizado um guião que serviu de suporte à realização de entrevistas presenciais a nove
colaboradores de diferentes áreas. O enquadramento da investigação focou-se no aspeto
estratégico e social da empresa; no ambiente interno e externo, na produção, na cadeia
de valor e na análise SWOT. Os principais resultados vão no sentido que existe uma
influência da taxa de inflação, da taxa de imposto sobre o consumo e do preço total das
matérias-primas sobre as vendas da NOCAL. Estas três variáveis económicas assumemse
como preditores explicativos de 84% da variância das vendas da NOCAL no modelo
de ajustamento parcial desenvolvido. Conclui-se a inexistência de uma resposta
imediata (completa) das vendas face às alterações das variáveis causais. Com efeito, o
coeficiente de ajustamento é de cerca de 7 meses. A elasticidade do valor das vendas
face ao custo das matérias-primas é, no curto prazo, de 0,3% e no longo prazo de 1,9%.
Perante um aumento da taxa de imposto sobre o consumo, corrigida pela taxa de
inflação, o efeito sobre o valor das vendas é de cerca de 0,5% no curto prazo e de 3,4%
no longo prazo.
Investigações futuras devem preocupar-se em estudar os fatores macroeconómicos com
relevância no desempenho das empresas e identificar as principais estratégias de gestão
que se revelam mais adequadas para fazerem face à influência destes fatores.
The economic environment, particularly the macro economical, has been assumed as influencing companies’ performance. As such, the main goal of this study is to analyse the impact of certain macro-economic factors (e.g., inflation rate, raw materials’ price, VAT rate over consumption) on NOCAL’s sales, between 2010 and 2015. Through a mixed methodology (quantitative and qualitative), of exploratory, correlational, and transversal design, the company’s data were collected through financial analysis, with a documental basis, and a script was used to make interviews to nine workers from different areas. The investigation’s framing was focused on the strategic and social aspect of the company; on the internal and external environment, on production, on the value chain, and on the SWOT analysis. The main results indicate that there’s an influence of the inflation rate, of the VAT rate over consumption and, of the total price of raw materials over NOCAL’s sales. These three economic variables explained 84% of NOCAL’s sales’ variance in the partial adjustment model developed. We can conclude the inexistence of an immediate response (complete) of sales face variations of causal variables. In fact, the adjustment coefficient is about 7 months. The elasticity of the sales value facing the raw materials 'cost, is on the short term, 0.3% and in the long term 1.9%. Regarding the variation of the VAT rate over consumption, corrected by the inflation rate, the effect of the values' sales is round 0.5% in short term, and 3.4% in long term. Future research should study the macroeconomic factors that are relevant in businesses companies' performance, and identify key management strategies which are more suitable to cope with the influence of these factors.
The economic environment, particularly the macro economical, has been assumed as influencing companies’ performance. As such, the main goal of this study is to analyse the impact of certain macro-economic factors (e.g., inflation rate, raw materials’ price, VAT rate over consumption) on NOCAL’s sales, between 2010 and 2015. Through a mixed methodology (quantitative and qualitative), of exploratory, correlational, and transversal design, the company’s data were collected through financial analysis, with a documental basis, and a script was used to make interviews to nine workers from different areas. The investigation’s framing was focused on the strategic and social aspect of the company; on the internal and external environment, on production, on the value chain, and on the SWOT analysis. The main results indicate that there’s an influence of the inflation rate, of the VAT rate over consumption and, of the total price of raw materials over NOCAL’s sales. These three economic variables explained 84% of NOCAL’s sales’ variance in the partial adjustment model developed. We can conclude the inexistence of an immediate response (complete) of sales face variations of causal variables. In fact, the adjustment coefficient is about 7 months. The elasticity of the sales value facing the raw materials 'cost, is on the short term, 0.3% and in the long term 1.9%. Regarding the variation of the VAT rate over consumption, corrected by the inflation rate, the effect of the values' sales is round 0.5% in short term, and 3.4% in long term. Future research should study the macroeconomic factors that are relevant in businesses companies' performance, and identify key management strategies which are more suitable to cope with the influence of these factors.
Description
Nota: 18 valores
Keywords
Ambiente externo Ambiente interno Desempenho Modelo de ajustamento parcial Internal environment Partial adjustment model External environment Performance