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A presente dissertação tem como objectivo principal estudar o empreendedorismo em turismo rural: o caso do Norte de Portugal, recorrendo para isso, a uma análise quantitativa. A análise efectuada é baseada numa amostra formada por empresas pertencentes ao sector do turismo em Portugal do Norte de Portugal que fossem empresas activas e que tivessem registado na base de dados um contacto de e-mail. Foram apuradas 267 empresas a quem se enviou um questionário tendo-se obtido 41 respostas válidas, sendo esse o número de empresas da nossa amostra final. Além dos dados obtidos via questionário foram recolhidos dados económico-financeiros através da base de dados empresarial SABI (Sistema de Análise de Balanços Ibéricos).
Os resultados obtidos indicam que um maior nível de internacionalização, bem como mais elevadas habilitações académicas dos gestores das empresas se associam a melhores níveis de desempenho organizacional.
This dissertation´s main objective is to study entrepreneurship in rural tourism: the case of Northern Portugal, using a quantitative analysis. The analysis is based on a sample of companies belonging to the tourism sector in northern Portugal who were active companies and had registered an e-mail contact in the database. To a total of 267 companies a questionnaire was sent and 41 valid answers were obtained, which is the number of companies in our final sample. In addition to the data obtained through the questionnaire, economic and financial data was collected through the SABI (Iberian Balance Sheet Analysis System) business database. The results obtained indicate that a higher level of internationalization and higher academic qualifications of company managers are associated with a better level of organizational performance.
This dissertation´s main objective is to study entrepreneurship in rural tourism: the case of Northern Portugal, using a quantitative analysis. The analysis is based on a sample of companies belonging to the tourism sector in northern Portugal who were active companies and had registered an e-mail contact in the database. To a total of 267 companies a questionnaire was sent and 41 valid answers were obtained, which is the number of companies in our final sample. In addition to the data obtained through the questionnaire, economic and financial data was collected through the SABI (Iberian Balance Sheet Analysis System) business database. The results obtained indicate that a higher level of internationalization and higher academic qualifications of company managers are associated with a better level of organizational performance.
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Turismo rural Empreendedorismo Orientação empreendedor Desempenho organizacional Rural tourism Organizational performance Entrepreneurship Entrepreneurial orientation