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Publication
Design de identidade visual entre o corpo e a tipografia: circular festival
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| 52.88 MB | Adobe PDF |
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Abstract(s)
Esta investigação nasce de uma inquietação: como pode a identidade visual de um festival de artes performativas refletir, de forma genuína, o corpo, o gesto e o movimento que lhe dão vida? Ao longo deste projeto, procurou-se responder a essa pergunta através do desenvolvimento de uma proposta gráfica identitária e visual para o Circular – Festival de Artes Performativas, onde o corpo e o movimento assumem um papel central enquanto formas vivas, expressivas e em constante transformação.
Mais do que um exercício técnico e projetual, este trabalho partiu de uma vontade profunda de aproximar a comunicação visual da essência do festival, utilizando o movimento como linguagem. A tipografia experimental surge aqui como ponto de encontro entre o design e a performance. Inspirada na anatomia humana e nas proporções clássicas, mas desafiando os limites tradicionais da letra, esta abordagem pretende criar uma ligação mais direta e sensível com o público.
O processo envolveu uma investigação teórica sólida, o estudo de referências visuais e históricas, e uma componente prática onde se experimentou e reformulou. A identidade visual resultante foi pensada para se adaptar a diferentes formatos, mantendo sempre um núcleo expressivo coerente: o corpo como medida, a letra como gesto, o design como extensão do movimento.
Mais do que comunicar um evento, esta proposta procura traduzir a sua essência. Acredita-se, neste trabalho, que o design pode — e deve — aproximar-se da experiência humana. E é nesse espaço de encontro entre forma e emoção que esta identidade visual encontra o seu lugar.
This research was born out of a concern: how can the visual identity of a performing arts festival genuinely reflect the body, gesture and movement that give it life? Throughout this project, we sought to answer this question by developing a graphic identity proposal for Circular - Festival of Performing Arts, where typography takes centre stage as a living, expressive and constantly changing form. More than a technical and design exercise, this work came from a deep desire to bring visual communication closer to the essence of the festival, using movement as a language. Experimental typography emerges here as a meeting point between design and performance. Inspired by human anatomy and classical proportions, but challenging the traditional limits of the letter, this approach aims to create a more direct and sensitive connection with the audience. The process involved solid theoretical research, the study of visual and historical references, and a practical component where experimentation and reformulation took place. The resulting visual identity was designed to adapt to different formats, always maintaining a coherent expressive core: the body as a measure, the letter as a gesture, design as an extension of movement. More than communicating an event, this proposal seeks to translate its essence. In this work, we believe that design can - and should - get closer to the human experience. And it is in this space of encounter between form and emotion that this visual identity finds its place.
This research was born out of a concern: how can the visual identity of a performing arts festival genuinely reflect the body, gesture and movement that give it life? Throughout this project, we sought to answer this question by developing a graphic identity proposal for Circular - Festival of Performing Arts, where typography takes centre stage as a living, expressive and constantly changing form. More than a technical and design exercise, this work came from a deep desire to bring visual communication closer to the essence of the festival, using movement as a language. Experimental typography emerges here as a meeting point between design and performance. Inspired by human anatomy and classical proportions, but challenging the traditional limits of the letter, this approach aims to create a more direct and sensitive connection with the audience. The process involved solid theoretical research, the study of visual and historical references, and a practical component where experimentation and reformulation took place. The resulting visual identity was designed to adapt to different formats, always maintaining a coherent expressive core: the body as a measure, the letter as a gesture, design as an extension of movement. More than communicating an event, this proposal seeks to translate its essence. In this work, we believe that design can - and should - get closer to the human experience. And it is in this space of encounter between form and emotion that this visual identity finds its place.
Description
Trabalho de projeto
Keywords
Identidade visual Corpo Tipografia experimental Festival circular Design Visual identity Body Experimental typography