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Abstract(s)
O presente relatório é apresentado no âmbito do estágio curricular do Mestrado em Marketing Digital, lecionado no Instituto Superior de Contabilidade e Administração do Porto. Este foi elaborado com o principal objetivo de descrever as atividades que foram desenvolvidas durante o estágio na agência de marketing digital e performance Wise Pirates.
Este estágio curricular teve como principais objetivos aplicar os conhecimentos teóricos adquiridos ao longo do Mestrado em Marketing Digital em ambiente profissional, obter novas aprendizagens, assim como dar o meu contributo à entidade que me acolheu.
Este documento encontra-se dividido em quatro capítulos principais. No primeiro capítulo é realizado um enquadramento teórico relativo a diferentes práticas de marketing digital, nomeadamente, marketing de conteúdos e search engine optimization, servindo estas ferramentas como base para sustentar o desenvolvimento das tarefas propostas. No segundo capítulo é apresentada a entidade acolhedora e, no terceiro capítulo, a descrição das atividades desenvolvidas. Por fim, no quarto capítulo é feita uma apreciação crítica de todo o estágio curricular, bem como, alguns comentários e observações sobre o mesmo.
This report is presented within the scope of the curricular internship of the Master in Digital Marketing, taught at the Instituto Superior de Contabilidade e Administração do Porto. This was prepared with the main objective of describing the activities that were developed during the same in the digital marketing and performance agency Wise Pirates. This curricular internship had as main objectives to apply the theoretical knowledge acquired throughout the Master in Digital Marketing in a professional environment, to obtain new learning, as well as to give my contribution to the entity that welcomed me. This document is divided into four main chapters. In the first chapter, a theoretical framework is carried out regarding different practices of digital marketing, namely, content marketing and search engine optimization, serving as a basis to support the development of the proposed tasks. In the second chapter, the welcoming entity is presented and, in the third chapter, the description of the activities carried out. Finally, in the fourth chapter a critical appreciation of the entire curricular internship is made, as well as some comments and observations about it.
This report is presented within the scope of the curricular internship of the Master in Digital Marketing, taught at the Instituto Superior de Contabilidade e Administração do Porto. This was prepared with the main objective of describing the activities that were developed during the same in the digital marketing and performance agency Wise Pirates. This curricular internship had as main objectives to apply the theoretical knowledge acquired throughout the Master in Digital Marketing in a professional environment, to obtain new learning, as well as to give my contribution to the entity that welcomed me. This document is divided into four main chapters. In the first chapter, a theoretical framework is carried out regarding different practices of digital marketing, namely, content marketing and search engine optimization, serving as a basis to support the development of the proposed tasks. In the second chapter, the welcoming entity is presented and, in the third chapter, the description of the activities carried out. Finally, in the fourth chapter a critical appreciation of the entire curricular internship is made, as well as some comments and observations about it.
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Keywords
Wise Pirates Práticas de marketing digital Marketing de conteúdos Search engine optimization