| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 16.74 MB | Adobe PDF |
Authors
Advisor(s)
Abstract(s)
O turismo religioso e uma pratica que tem apresentado um crescimento a nivel mundial. Pretende-se com este estudo tirar proveito do crescimento deste mercado e apresentar um novo negĆ³cio aos turistas.
O objetivo principal Ć© provar que o mercado das peregrinaƧƵes inseridas no contexto do turismo religioso, Ć© praticavel e Ć© possĆvel criar um negĆ³ocio nessa Ć”rea.
Para provar esta hipĆ³tese, foi elaborada uma fundamentaĆ§Ć£o teĆ³rica que analisa a evoluĆ§Ć£o e contextualizaĆ§Ć£o das peregrinaƧƵes e do turismo religioso em Portugal e no mundo. Depois foi elaborada uma analise ao mercado atravĆ©s do recurso a um questionĆ”rio para perceber a forma como o turismo religioso e entendido e a aceitaĆ§Ć£o do negĆ³cio por parte dos potenciais clientes.
Foi elaborado um plano de negĆ³cios, de maneira a entender os impactos da entrada no mercado e a viabilidade do projeto.
Foi possĆvel perceber com este projeto, que em Portugal existe procura pelo turismo religioso, assim como uma oferta bastante abrangente de destinos religiosos.
AtravĆ©s do plano de negĆ³cios foi tambem provado que a empresa que se pretende criar Ć© viĆ”vel.
Religious tourism is a practice that has shovvn growth globally. The aim of this study is to take advantage of the growth of this market and present a nevv business to tourists. The main objective is to prove that the pilgrimage market inserted in the context of religious tourism, is practicable and it is possible to create a business in this area. To prove this hypothesis, a theoretical foundation was elaborated that analyzes the evolution and contextualization of pilgrimages and religious tourism in Portugal and in the vvorld. Afterwards, an analysis was made to the market resorting to the application of a questionnaire to perceive the way religious tourism is understood and the acceptance of the business by potential customers. A business plan was elaborated in order to comprehend the impacts of the market entry and the viability of the project. lt was possible to understand With this project, that in Portugal there is demand for religious tourism, as well as a very significant offer of religious destinations. Through the business plan it was also proven that the business that is intended to be created is viable.
Religious tourism is a practice that has shovvn growth globally. The aim of this study is to take advantage of the growth of this market and present a nevv business to tourists. The main objective is to prove that the pilgrimage market inserted in the context of religious tourism, is practicable and it is possible to create a business in this area. To prove this hypothesis, a theoretical foundation was elaborated that analyzes the evolution and contextualization of pilgrimages and religious tourism in Portugal and in the vvorld. Afterwards, an analysis was made to the market resorting to the application of a questionnaire to perceive the way religious tourism is understood and the acceptance of the business by potential customers. A business plan was elaborated in order to comprehend the impacts of the market entry and the viability of the project. lt was possible to understand With this project, that in Portugal there is demand for religious tourism, as well as a very significant offer of religious destinations. Through the business plan it was also proven that the business that is intended to be created is viable.
Description
Trabalho de projeto
Keywords
Turismo religioso PeregrinaƧƵes Plano de negĆ³cios