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The satisfactory cycle of terminology management in translation-mediated business communication

dc.contributor.authorAlbuquerque, Alexandra
dc.contributor.authorCosta, Rute
dc.date.accessioned2017-11-06T13:58:27Z
dc.date.available2017-11-06T13:58:27Z
dc.date.issued2016
dc.date.updated2017-10-28T11:26:34Z
dc.description.abstractOur study focus on the way most companies manage terminology and languages for specific purposes in multilingual communication contexts, especially when translation is used. Based upon various research and case-studies, we describe the way the languages are managed within internationalized companies, highlighting the practice of ad hoc business translation– and we discuss the status quo of terminological management in most companies. Though we have identified terminology as one of the critical issues in the process, more than looking for errors, we have tried to understand the reason for the suboptimal or satisfactory cycle that is maintained in the companies which neither the best arguments nor studies undertaken by the language industry agents, namely terminologists, have managed to change. We have tried to demystify the cleavage among suppliers and clients and the tout court idea of companies’ malpractices both under the European Community linguistic policies and the characteristics of the global knowledge society. There we identify some opportunities that require not only the investment of an entrepreneurial culture, but also a more proactive attitude of Terminology agents in order to trigger the changing process that is based on education for quality. Therefore, we believe it is easier to create a “favorable culture” for terminology management and for the quality of the language for specific purposes, based on trust and terminological competence, with collaborative attitudes and behaviors amongst all those engaged in the process.pt_PT
dc.description.versionN/Apt_PT
dc.identifier.urihttp://hdl.handle.net/10400.22/10363
dc.language.isoengpt_PT
dc.titleThe satisfactory cycle of terminology management in translation-mediated business communicationpt_PT
dc.title.alternativeproblems and opportunitiespt_PT
dc.typebook part
dspace.entity.typePublication
person.familyNameAlbuquerque
person.familyNameCosta
person.givenNameAlexandra
person.givenNameRute
person.identifier1034310
person.identifier.ciencia-idBA19-9BC5-825A
person.identifier.ciencia-id9E16-EBBC-21A0
person.identifier.orcid0000-0002-9234-5174
person.identifier.orcid0000-0002-3452-7228
person.identifier.ridO-2689-2015
person.identifier.scopus-author-id57223010733
rcaap.rightsclosedAccesspt_PT
rcaap.typebookPartpt_PT
relation.isAuthorOfPublication1275d519-8546-4ff9-a5d6-bd7c94117df9
relation.isAuthorOfPublication6c02c93e-7a02-4449-82c3-c38658eb85fa
relation.isAuthorOfPublication.latestForDiscovery1275d519-8546-4ff9-a5d6-bd7c94117df9

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