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Abstract(s)
Atualmente vêm sendo observadas mudanças significativas no ambiente
das organizações que procuram equipas que saibam comunicar
adequadamente com os seus públicos. As organizações especificamente as
públicas, como é este o caso, necessitam cada vez mais de melhorar os seus
processos internos, sendo que nessa perspectiva a comunicação interna se
apresenta como um mecanismo de fundamental importância para que os
gestores e servidores da organização criem um ambiente propício para o
desenvolvimento e crescimento da mesma. Nesse contexto, este estudo teve
como objetivo analisar o processo de comunicação interna do Instituto
Federal Farroupilha Campus São Vicente do Sul, nomeadamente com base na
percepção dos servidores, procurando identificar os meios de comunicação
mais utilizados internamente, as principais barreiras e dificuldades, apurar o
grau de satisfação quanto à comunicação interna e no final foram feitas
sugestões de melhoria para possível implementação pela gestão da
instituição. Foi utilizada uma metodologia mista de caráter quantitativa e
qualitativa, desenvolvida através de um estudo de caso, tendo sido feita a
recolha dos dados por meio de um inquérito por questionário. A análise dos
dados obtidos foi realizada com o auxílio de um software estatístico, o SPSS
versão 17.0 e o Exce/2007, para tabulações, frequências e criação de gráficos
para uma melhor representação dos resultados e uma análise de conteúdo da
opinião dos inquiridos. Os resultados obtidos demonstraram que a
comunicação interna é classificada como razoável pelos servidores. Foram
propostas algumas sugestões a serem implementadas pela gestão a fim de se
obter uma comunicação fluente, clara e objetiva. Por fim, concluiu-se que a
implementação destas melhorias sugeridas à direção, nomeadamente nas
políticas, estratégias e ações de comunicação poderão originar benefícios para
a instituição e consequente melhoria da satisfação dos servidores.
Significant changes have been observed in the environment of organizations that are looking for teams that know how to properly communicate with their audiences. Specifically public organizations, as is the case, increasingly need to improve their internal processes, and in this perspective internal communication presents itself as a mechanism of fundamental importance for the managers and servers of the organization to create a conducive environment for its development and growth. ln this context, this study had as objective to analyze the internal communication process of the Federal lnstitute Farroupilha Campus São Vicente do Sul, namely on the perception of the servers, trying to identify the most used media internally, the main barriers and difficulties, satisfaction with the internal communication and in the end suggestions for improvement were made for possible implementation by the management of the institution. A mixed quantitative-qualitative methodology was used, developed through a case study, and the data were collected through a questionnaire survey. Data analysis was performed using statistical software, SPSS version 17.0 and Excel 2007, for tabulations, frequencies and graphing for a better representation of the results and a content analysis of the opinion of the respondents. The results obtained showed that the internal communication is classified as reasonable by the servers. Some suggestions were proposed to be implemented by the management in order to obtain fluent, clear and objective communication. Finally, it was concluded that the implementation of these improvements suggested to the management, in particular in the policies, strategies and actions of communication will give benefits to the institution and consequent improvement of the satisfaction of the servers.
Significant changes have been observed in the environment of organizations that are looking for teams that know how to properly communicate with their audiences. Specifically public organizations, as is the case, increasingly need to improve their internal processes, and in this perspective internal communication presents itself as a mechanism of fundamental importance for the managers and servers of the organization to create a conducive environment for its development and growth. ln this context, this study had as objective to analyze the internal communication process of the Federal lnstitute Farroupilha Campus São Vicente do Sul, namely on the perception of the servers, trying to identify the most used media internally, the main barriers and difficulties, satisfaction with the internal communication and in the end suggestions for improvement were made for possible implementation by the management of the institution. A mixed quantitative-qualitative methodology was used, developed through a case study, and the data were collected through a questionnaire survey. Data analysis was performed using statistical software, SPSS version 17.0 and Excel 2007, for tabulations, frequencies and graphing for a better representation of the results and a content analysis of the opinion of the respondents. The results obtained showed that the internal communication is classified as reasonable by the servers. Some suggestions were proposed to be implemented by the management in order to obtain fluent, clear and objective communication. Finally, it was concluded that the implementation of these improvements suggested to the management, in particular in the policies, strategies and actions of communication will give benefits to the institution and consequent improvement of the satisfaction of the servers.
Description
Keywords
Comunicação organizacional Comunicação interna Barreiras na comunicação Informação Organizational communication Internal communication Communication barriers lnformation
Citation
Publisher
Instituto Politécnico do Porto. Escola Superior de Educação