Northern Portugal tourism experiences management for the post-Covid period: facing demand changes in tourism products and services

Liberato, Dália; Limbado, Beatriz; Sousa, Bruno; Liberato, Pedro

http://hdl.handle.net/10400.22/20656

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Several authors consider that the current outbreak of COVID-19 presented serious economic consequences worldwide, leading to dramatic changes in companies and consumers behavior, improving changes in communication, entertainment, and online shopping. Also, the World Tourism Organization (UNWTO) has produced global research on the impact of COVID-19 on tourism and the expected recovery time. The aim of this research is to identify the main changes arising from COVID-19, considering the Northern Region in Portugal. As for the identification of the main changes introduced by COVID-19 in the Northern Region, the analysis of the demand typology was carried out, considering the demand modification towards tourism products and services, leading to the creation and design of new proposals of tourism experiences. According to the interviewees, the products and services that started to be more sought after due to the pandemic were nature and rural tourism, as well as tourism destinations with lower population density. In this context, the main motivations for this demand were the security issues and the rediscovery of regional tourism resources.