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Advisor(s)
Abstract(s)
Este relatório tem como objetivo relatar as ações realizadas no âmbito do estágio
curricular na empresa 1nfluencersmarketing. A 1nfluencersmarketing presta
maioritariamente serviços de influencer marketing e situa-se em Matosinhos.
Numa primeira parte do relatório serão apresentados conceitos como o marketing digital,
as redes sociais, influencer marketing e estatégias de influência, entre outros, com o
objetivo de compreender como se realiza uma campanha de influencer marketing, de
forma a criar uma ligação entre uma marca e a sua audiência. Depois serão reportadas as
atividades desenvolvidas ao longo do estágio.
A partir do confronto entre a componente teórica e a experiência de estágio, será possivel
construir um processo de realização de uma campanha de influencer marketing para o
Instagram, com a intenção de alcançar os objetivos de uma marca e analisar os resultados
de uma campanha.
This report aims to report the actions carried out within the scope of the curricular internship in the company 1nfluencersmarketing. 1nfluencersmarketing mainly provides influencer marketing services and is located in Matosinhos. In the first part of the report, concepts such as digital marketing, social networks, influencer marketing and influence strategies are presented, among others, with the aim of understanding how an influencer marketing campaign is carried out, in order to create a connection between a brand and your audience. Afterwards, the activities developed during the internship are reported. From the confrontation between the theoretical component and the internship experience, it was possible to build a process of carrying out an influencer marketing campaign for Instagram, with the intention of achieving the goals of a brand and analyzing the results of a campaign.
This report aims to report the actions carried out within the scope of the curricular internship in the company 1nfluencersmarketing. 1nfluencersmarketing mainly provides influencer marketing services and is located in Matosinhos. In the first part of the report, concepts such as digital marketing, social networks, influencer marketing and influence strategies are presented, among others, with the aim of understanding how an influencer marketing campaign is carried out, in order to create a connection between a brand and your audience. Afterwards, the activities developed during the internship are reported. From the confrontation between the theoretical component and the internship experience, it was possible to build a process of carrying out an influencer marketing campaign for Instagram, with the intention of achieving the goals of a brand and analyzing the results of a campaign.
Description
Keywords
Marketing Marketing Digital Growth Hacking Redes Sociais Influencer Marketing Digital Marketing Growth hacking Social Media