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Authors
Advisor(s)
Abstract(s)
A temática da presente investigação incide sobre a aceitação e adoção dos sistemas de
pagamento móveis, na cidade do Porto, no setor do Turismo. Efetivamente, têm surgido
novos métodos de pagamento móveis e a sua aceitação e adoção ainda se encontram
em crescimento.
A metodologia de investigação utilizada foi quantitativa, baseada na aplicação de um
inquérito por questionário dirigido aos turistas/excursionistas que visitam a cidade do
Porto, no sentido de obter informações sobre quais os métodos de pagamento mais
utilizados durante as suas viagens, quais as características que consideram mais
importantes quando adotam ou utilizam um método de pagamento, avaliar a
importância da sua aplicação em estabelecimentos turísticos e o grau de satisfação com
as opções de pagamentos móveis já existentes no setor turístico. O questionário, com
21 questões, foi aplicado a uma amostra de 400 turistas/excursionista nas redes sociais
e presencialmente na cidade do Porto. A análise de dados recolhidos foi realizada com
recurso ao programa SPSS versão 26 (Statistical Package for Social Sciences).
Os resultados da amostra demonstram que o perfil individual influencia a utilização dos
sistemas de pagamento; existe uma relação entre a qualidade do sistema e a utilização
dos diferentes tipos de sistemas de pagamento; que a idade não tem diferenças
significativas na avaliação da importância da facilidade de uso, da confiança, da
privacidade e segurança dos sistemas de pagamento móveis; que o género do
consumidor origina diferentes resultados no que respeita à importância das
características competitivas para adoção e aceitação dos sistemas de pagamento; e que
a mobilidade, a conveniência e a facilidade de uso influenciam a utilização de diferentes
tipos de sistemas de pagamento. Limitações e implicações surgiram relativamente à
falta de informação inerente a este tema, em virtude de ser um tema recente, e ao
processo de recolha de dados, uma vez que se pretendia distribuir questionários por um
maior número de participantes, processo que foi dificultado pela situação de pandemia.
This research focuses on the acceptance and adoption of mobile payment systems, in the city of Porto, in the tourism sector. It is a fact that new mobile payments are emerging every day, and their acceptance and adoption are still growing. The research methodology used was based on the application of a questionnaire survey to tourists/visitors, visiting the city of Port. In order to obtain information on which method of payment they use the most, during their travel, which characteristics they consider most important when adopting or using a payment method, whether it was important to apply these methods of payment in touristic establishments and if they are satisfied with the payment options that they already offer. The questionnaire, has 21 questions, was applied to a sample of 400 tourists/visitors on social networks and at the city of Porto. The analysis of the collected data was carried by the SPSS program, version 26 (Statistical Package for Social Sciences). The sample results highlight that the individual profile influences the use of the payment systems; that there is a relationship between the quality of the system and the use of different types of payment methods; that age has no significant differences in the evaluation of the importance of ease of use, trust, privacy and security in mobile payments systems; the gender of the consumers has different results regarding the importance of competitive characteristics for the adoption and acceptance of payment systems; and that mobility, convenience and ease of use influence the use of different types of payment methods. Limitations and implications have arisen regarding the lack of information about this theme, as a recent topic; also, the data collection process was difficult, because it was intended to distribute questionnaires to a larger number of participants, but due to the pandemic situation, it was not possible.
This research focuses on the acceptance and adoption of mobile payment systems, in the city of Porto, in the tourism sector. It is a fact that new mobile payments are emerging every day, and their acceptance and adoption are still growing. The research methodology used was based on the application of a questionnaire survey to tourists/visitors, visiting the city of Port. In order to obtain information on which method of payment they use the most, during their travel, which characteristics they consider most important when adopting or using a payment method, whether it was important to apply these methods of payment in touristic establishments and if they are satisfied with the payment options that they already offer. The questionnaire, has 21 questions, was applied to a sample of 400 tourists/visitors on social networks and at the city of Porto. The analysis of the collected data was carried by the SPSS program, version 26 (Statistical Package for Social Sciences). The sample results highlight that the individual profile influences the use of the payment systems; that there is a relationship between the quality of the system and the use of different types of payment methods; that age has no significant differences in the evaluation of the importance of ease of use, trust, privacy and security in mobile payments systems; the gender of the consumers has different results regarding the importance of competitive characteristics for the adoption and acceptance of payment systems; and that mobility, convenience and ease of use influence the use of different types of payment methods. Limitations and implications have arisen regarding the lack of information about this theme, as a recent topic; also, the data collection process was difficult, because it was intended to distribute questionnaires to a larger number of participants, but due to the pandemic situation, it was not possible.
Description
Dissertação de mestrado
Keywords
Modelos de aceitação tecnológica Sistemas de pagamento no turismo Sistemas de pagamento móveis no turismo TAM Models of technological acceptance Payment systems in tourism Mobile payment systems in tourism