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Nos dias de hoje, na area da hotelaria, o aparecimento de novos concorrentes de
forma constante, obriga os empreendimentos hoteleiros a criar estratégias que lhes
permitam sobreviver a atualidade. A internacionalização, muitas vezes, é a principal e
única estratégia dos hotéis, uma vez que é vista como um processo que permite o
aparecimento e a expansão para o mercado estrangeiro.
O presente relatório de estágio realizado no YOTEL Porto, tem como principal
objetivo compreender as estratégias de internacionalizaçao adotadas pela empresa
United Investmen ts Portugal (UIP).
Afim de entender de melhor forma este processo, serão analisados os principais
motivos para a internacionalização de uma empresa, as barreiras que este processo
acarreta e os modos de entrada. Para tal, adotou—se uma metodologia qualitativa que
implicou a realização de entrevistas como método de recolha de dados, junto de quadros
superiores da empresa UIP.
Através dos dados recolhidos durante a entrevista semiestruturada, da análise de
conteúdo e documental, foi possível cumprir o objetivo definido.
Nowadays, in the hotel industry, the constant appearance of new competitors forces hotels to create strategies that allow them to survive. Internationalisation is often the main and only strategy for hotels, as it is seen as a process that allows them to emerge and expand into foreign markets. The main aim of this internship report, carried out at YOTEL Porto, is to understand the internationalisation strategies adopted by United Investments Portugal (UIP). To better understand this process, the main reasons for the internationalisation of a brand, the barriers that this process entails, and the modes of entry will be analysed. To this end, a qualitative methodology was adopted, involving interviews with senior managers at the UIP company as a method of data collection. Through the data collected during the semi-structured interviews, content and document analysis, it was possible to fulfil the defined objective.
Nowadays, in the hotel industry, the constant appearance of new competitors forces hotels to create strategies that allow them to survive. Internationalisation is often the main and only strategy for hotels, as it is seen as a process that allows them to emerge and expand into foreign markets. The main aim of this internship report, carried out at YOTEL Porto, is to understand the internationalisation strategies adopted by United Investments Portugal (UIP). To better understand this process, the main reasons for the internationalisation of a brand, the barriers that this process entails, and the modes of entry will be analysed. To this end, a qualitative methodology was adopted, involving interviews with senior managers at the UIP company as a method of data collection. Through the data collected during the semi-structured interviews, content and document analysis, it was possible to fulfil the defined objective.
Descrição
Relatório de estágio
Palavras-chave
Hotelaria Gestão estratégica Estratégias de internacionalização Hospitality Strategic management Internationalisation strategies