Sequential move model for quantity and quality competition in the restaurant industry

Ferreira, Flávio; Koerich, Guilherme

http://hdl.handle.net/10400.22/29551

Use this identifier to reference this record.

Name:	Description:	Size:	Format:
COM_FlavioFerreira_2025.pdf		104.09 KB	Adobe PDF	Download

Send Feedback

Authors

Ferreira, Flávio

Koerich, Guilherme

Abstract(s)

This paper examines a competition in both quality and quantity between two asymmetric restaurants. The model that we consider is a Stackelberg duopoly on quantities (sequential decision-making), after a simultaneous choice of quality. Our findings indicate that the restaurant with the best reputation provides a greater variety of higher-quality food compared to its competitor. We also examine how variations in restaurants’ reputations impact market equilibrium outcomes. We demonstrate that an increase in the reputation gap between restaurants boosts the profits of both estab lishments, enhances consumer surplus, and improves social welfare. Additionally, in comparison to the scenario under the Cournot model (simultaneous decision making), small restaurant’s profits are lower under Stackelberg model, while the opposite holds for the large restaurant’s profits and for social welfare.