ESHT - DSIM - Comunicações em eventos científicos
Permanent URI for this collection
Browse
Recent Submissions
- Driving tourism development: multicriteria decision-making in Rio de Janeiro’s tourism sectorPublication . Ferreira, Fernanda A.; Coutinho, José Augusto da Fonseca Pinto; Gomes, Carlos Francisco Simões; Santos, Marcos dosAs operations stabilized after the onset of the Covid-19 pandemic, many economic sectors have gradually resumed activities, with some nearing pre-pandemic levels. Tourism is no exception, as it continues to be used as a source of resource acquisition and socioeconomic development. The purpose of this study is to promote the development of the tourism sector in the municipality of Rio de Janeiro by applying the Analytic Hierarchy Process (AHP) and AHP-Gaussian (AHP-G) multicriteria analysis methods to support potential public and/or private investments in tourism. The findings of this study will help a travel agency make a strategic decision about where to open a new branch, taking into account the sector’s potential in Rio de Janeiro. The study found that São Conrado and Ipanema are ideal neighbourhoods for establishing a new travel agency branch. Furthermore, the methodology used in this study can be used as a guideline for other organizations in the field looking to undertake similar evaluations, providing a structured approach to decision-making and investment evaluation.
- Sequential move model for quantity and quality competition in the restaurant industryPublication . Ferreira, Flávio; Koerich, GuilhermeThis paper examines a competition in both quality and quantity between two asymmetric restaurants. The model that we consider is a Stackelberg duopoly on quantities (sequential decision-making), after a simultaneous choice of quality. Our findings indicate that the restaurant with the best reputation provides a greater variety of higher-quality food compared to its competitor. We also examine how variations in restaurants’ reputations impact market equilibrium outcomes. We demonstrate that an increase in the reputation gap between restaurants boosts the profits of both estab lishments, enhances consumer surplus, and improves social welfare. Additionally, in comparison to the scenario under the Cournot model (simultaneous decision making), small restaurant’s profits are lower under Stackelberg model, while the opposite holds for the large restaurant’s profits and for social welfare.
- Social media as a digital brand tool to promote a tourism destinationPublication . Silva, Cândida; Silva, Susana; Ferreira, AnaIn the current tourist scene, places and especially destinations compete against each other in an increasingly globalised market. In order to successfully compete, destinations work on developing a strong brand identity through effective positioning and the digitalisation has caused the business ecosystem to change the way businesses compete in the marketplace as well as the way that tourism services are perceived, consumed and accessed. There are different approaches in the literature of destination branding as is highlighted among others, in the work of Saraniemi (2011), who states that we can think about the concept of destination brand in several ways. Furthermore, it should be noted that the identity of a destination is determined by the interactions between stakeholders and consumers which also allows this author to add that “destinations should be viewed as an evolving brand process and not a fixed and completed identity” (Saraniemi, 2011, p. 253). The growing possession of indispensable technological devices among tourists has increased their access to e-marketing channels. The way tourists search and purchase tourism products and services are changing. Therefore, for destinations compete in today's marketplace, they need to have the most effective digital marketing tools to provides them a significant advantage. Based on this, the following section will discuss digital marketing tools that are affecting the tourism destinations. This study aimed to understand how social media is used to develop a digital brand and promote a tourism destination. More specifically, we aimed to characterize how digital marketing is used by municipalities as a strategy to promote a tourism destination; and how communication digital tools such Facebook and Instagram are used in the promotion of a tourism destination.
- Design and implementation of a supplier Kanban system in the automotive sector: an empirical studyPublication . Pereira, Maria Teresa; Lyra, Raquel; Moreira, Miguel Ângelo Lellis; Oliveira, Marisa; Ferreira, Fernanda A.; Silva, Francisco J. G.In an increasingly competitive automotive sector subject to rapid transformation, efficient supply chain management emerges as a critical component for success. In this context, this study explores a Kanban system within an automotive supplier to address the challenges of demand variability and inventory management. Employing an Action Research methodology, the case study unfolds four iterations, each advancing the Kanban solution towards greater efficiency and responsiveness. The initial phase identifies the critical issue of demand variability in part components, prompting a solution that integrates outlier analysis for forecast accuracy. Subsequent iterations refine this approach, evolving from fixed safety margins to a dynamic system based on service levels. A significant breakthrough is achieved in the latter stages, where the demand is aligned with the maximum machine consumption capacity, transitioning from weeks to days in lead time. This adjustment results in a notable reduction of Kanbans, effectively covering forecast peaks and optimizing space utilization. The final solution, entails a reconfiguration of storage racks tailored to the revised Kanban requirements. The outcome demonstrates a significant improvement in inventory management, aligning with the real-time production needs and showcasing the efficacy of a tailored Kanban system in a high variability environment.
- Study of the time windows range impact on vehicle routing problemPublication . Oliveira, Pedro Afonso; Pereira, Maria Teresa; Oliveira, Marisa; Ramos, Filipe R.; Ferreira, Fernanda A.The purpose of this chapter is to study and explain the impact of the length of the time windows in the vehicle routing problem with time windows (VRPTW). A case study was explored with the aim of understanding the relationship between the use of time windows with different intervals and the cost of charges, client satisfaction, and travel time. The solution presented studies the influence that time windows have on delivery costs. In it, it is possible to verify that the number and capacity of needed vehicles to the service vary, as well as the number of served clients in a route, according to their schedule and demand, and the size of the time windows in which deliveries are made. As a result, the time window negotiation is important and related to the operational services with a huge impact on the global business.
- Environmental CSR and pricing strategy in the hospitality industryPublication . Ferreira, Flávio; Ferreira, Fernanda A.; Haro-Aragú, MarinaCorporate social responsibility (CSR) has become increasingly important in the hospitality industry as consumers and stakeholders have become more concerned with sustainability and social responsibility. This paper provides an overview of CSR in the hospitality industry and highlights the importance of CSR for hotels and resorts. The benefits of CSR initiatives for the hospitality industry include enhanced reputation, attraction and retention of talented employees, cost savings, and a positive impact on the local community. The paper also discusses some of the challenges that hotels and resorts may face when implementing CSR initiatives, such as investments on sustainability practices. Finally, the paper analyses the impact of the timing of the government’s commitment to an environmental tax policy. Environmental taxes in the hospitality industry serve as a policy tool to incentivize sustainable practices, reduce resource consumption and waste generation, and support environmental initiatives. By internalizing the environmental costs of their activities, businesses are motivated to adopt greener practices and contribute to a more sustainable future. We show that the relationship between policy regimes, consumer-friendliness, environmental damage, and social welfare is complex and depends on the specified levels of consumer-friendliness.
- Crisis management in business tourism. An empirical study in the Iberian PeninsulaPublication . Ferreira, Fernanda A.; Liberato, Dália; Sousa, Marta; Liberato, Pedro; Costa, ElgaThe covid-19 pandemic has resulted in a significant humanitarian, social, and economic crisis, impacting various sectors, including tourism and hospitality. Among the affected segments, business tourism, which is a vital contributor to the local and regional economies and expected to grow, has also faced substantial challenges during this period. To understand and analyse the crisis management within the business tourism industry in the Iberian Peninsula, this research follows a qualitative methodological approach, through semi-structured interviews with entrepreneurs from the tourism sector in Portugal and Spain. The overarching goal of this study is to assess the impact of the covid-19 crisis on business tourism in the Iberian Peninsula. To achieve this, specific objectives include comprehending the effects of the pandemic on business tourism, identifying crisis management practices, and analysing the measures adopted by tourism professionals in response to the crisis. Key findings from the study emphasize the changes in events organization, such as exhibitions, congresses, fairs, and shows, which had to adapt to new social distancing policies, leading to cancellations, postponements, or a shift to online formats where possible. Additionally, significant changes due to health and safety concerns were observed, with Regional Entities and the national DMO (Turismo de Portugal) initiating initiatives like the Clean & Safe seal, implementing safety measures, and adapting products and services. The digital environment emerged as a critical platform for strategies during this time. Regarding crisis management practices, it was noted that many companies lacked a structured crisis management model, often resorting to reactive action plans when faced with specific challenges. Notably, the support received from the government was considered fundamental in managing the crisis, alongside effective communication among stakeholders, strategic marketing approaches, and the development of resilience. In conclusion, the covid-19 pandemic has significantly impacted the business tourism industry in the Iberian Peninsula, requiring adaptive measures, particularly in event organization, safety implementation, and digital strategies. The study also highlights the importance of crisis management practices, emphasizing the role of government support, communication, marketing, and resilience in navigating the challenges posed by the pandemic. These insights provide valuable guidance for the industry's future preparedness and response to crises.
- Environmental corporate social responsibility (ECSR) in a price-set competition between private and state-owned hotelsPublication . Ferreira, Fernanda A.; Ferreira, Flávio; Bode, Oana R.Environmental corporate social responsibility (ECSR) has emerged as a crucial concept in the business world, reflecting a growing recognition of the profound impact of corporate activities on the environment. We will study a model in which two hotels with different objectives must take decisions on environmental CSR policies and on room rates, considering the separation between ownership and management. We will discuss two cases: (i) the SO hotel takes the leader position; (ii) the FP hotel takes the leader position. The study was conducted using game theory techniques. The results allow us to conclude that by adopting environmental CSR, hotels are improving social welfare. In the case that SO hotel acts as a leader, we prove that both hotels adopt environmental CSR, whereas in the case of FP hotel acting as a leader, only the SO hotel (follower) adopts environmental CSR. In both cases, environmental CSR improves social welfare.
- Applying the importance-performance matrix to the Podence Carnival FestivalPublication . Ferreira, Fernanda A.; Martins, Cláudia S.; Fernandes, Paula O.Tourism has been playing an important role in the world and it has been one of the economic activities that has contributed the most to the growth and development of regions, especially local communities, as it is the case of Podence, a village located in the Northeast of Portugal. Podence has as its main activity which induces tourism a characteristic carnival, entitled Carnival of Podence or Festa dos Rapazes. In this context, the main objective of this research is based on analyzing the importance and satisfaction expressed by visitors to the festival with regard to attributes that allow evaluating the festivity. Having this objective, the added value of this research is the real contribution that it gives to the organization’s success of the Carnival of Podence festival. For this, a quantitative methodology was used, and data collection was done through a hand-by-hand administered questionnaire survey on the two days of the festivity that occurred in February 2022. For the purpose of the study, a final sample of 200 valid questionnaires was worked with. The Importance–Satisfaction Analysis is revised from the Importance–Performance Analysis which was used to answer the objective of the study.The results showed that the attributes with the greatest importance and that generated the highest visitor satisfaction were “reception/hospitality”, “local gastronomy” and “surrounding/social environment”. The attributes festivity-related leisure activities, enclosure, and promotion of the festivity through souvenirs seem not to be of great importance nor did they generate high satisfaction for visitors. On the other hand, through the tool used, it was possible to verify that the dissemination of the festivity attribute should deserve more attention and care from the organization of this festivity since the visitors attributed high importance and low satisfaction to it.
- Indigenous therapeutic tourism: challenges, emerging trends, and sustainabilityPublication . Abella, Márcio; Fônseca, Flaviano; Santos, Jorgenaldo; Ferreira, Fernanda A.A healthy, harmonious, proactive, and happy life is not just desirable; it is a fundamental human aspiration in our increasingly threatened contemporary world. This social research, applied to tourism, focuses on the indigenous peoples of Aldeia Fulkaxó in the state of Sergipe, Brazil, conducted between 2022 and 2023. The primary objective of this study is to explore the healing ceremonies and rituals practiced by this indigenous community, which constitute a complex, systemic, and transdisciplinary phenomenon. The research aims to identify and assess the integrative and complementary aspects of the health practices of these indigenous peoples and their impact on governance. The methodology employed is exploratory and involves a review of the state of the art in this field from 2003 to 2023. Qualitative research methods are also utilized, including audiovisual ethnography and field diaries. This approach reveals the challenges and possibilities of indigenous phytotherapeutic processes as ethnocultural tourist attractions. We observe their annual retreats offered to both national and international groups. Preliminary findings indicate a growing demand for tourist experiences that immerse individuals in nature and the indigenous way of life, with a particular emphasis on therapeutic benefits. Furthermore, this study highlights the sociocultural emergence of therapeutic tourism as an innovative product within the realm of health and well-being, with a specific focus on addressing issues such as anxiety, stress, and depression.